Veeva China Campaign Manager

Synchronize Sales and
Marketing for Greater Impact

Deliver customer-centric experiences with visibility and coordination across non-personal and field force engagement in China’s digital ecosystem.

Vault CRM Campaign Manager | Synchronize Sales and Marketing for Greater Impact
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Overview

Precision Omni-Channel Marketing for Pharma in China

Veeva China Campaign Manager is specifically designed to enhance marketing efficiency for pharmaceutical companies operating within China’s unique digital ecosystem by fostering closer alignment between sales and marketing teams.

China Campaign Manager provides greater visibility into campaign execution, enabling real-time adjustments based on performance insights, and streamlines the orchestration of non-personal and field force engagement in China’s digital ecosystem, including WeChat service account, WeCom engagements, calls, events, remote meetings, and remote detailing.

Why Veeva China Campaign Manager

Unified campaign management

Embedded Capabilities

Integrated within Veeva China CRM Suite, China Campaign Manager provides advanced tagging and segmentation capabilities, and out-of-the-box digital engagement channels embedded in the CRM suite.

Connect Non-personal Channels and Field

Seamlessly plan and execute campaigns across a comprehensive range of field and non-personal channels relevant to the China market.

Actionable Insights for Marketing

Empower representatives to adjust healthcare professional (HCP) target lists, content sharing, and channel selection, coupled with tailored surveys for capturing valuable field feedback.

Goal-oriented Tracking

Marketing can gain a holistic view of campaign performance to identify what’s working and optimize strategies for maximum impact.

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