{"id":87282,"date":"2025-09-05T01:23:43","date_gmt":"2025-09-04T23:23:43","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories-es&#038;p=87282"},"modified":"2026-05-06T14:36:57","modified_gmt":"2026-05-06T12:36:57","slug":"como-fomentar-el-crecimiento-conectando-ventas-y-marketing","status":"publish","type":"customer-stories-es","link":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/","title":{"rendered":"Essential Pharma"},"content":{"rendered":"<p>\nEssential Pharma, una empresa farmac\u00e9utica especializada que est\u00e1 viviendo un per\u00edodo de fuerte creciemiento con numerosos lanzamientos, est\u00e1 buscando una nueva forma de garantizar una colaboraci\u00f3n m\u00e1s estrecha entre sus equipos durante el proceso de comercializaci\u00f3n. Mike Josey, director comercial, comparte algunas ideas sobre c\u00f3mo hacerlo.\n<\/p>\n<p>\nObt\u00e9n m\u00e1s informaci\u00f3n sobre c\u00f3mo <a href=\"\/eu\/products\/crm-suite\/campaign-manager\/\" target=\"_blank\" rel=\"noopener\">Vault CRM Campaign Manager<\/a> ayuda a mejorar la visibilidad y la coordinaci\u00f3n entre los equipos de marketing y ventas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo Essential Pharma est\u00e1 adoptando un enfoque innovador para gestionar sus lanzamientos coordinando a sus equipos de ventas y marketing en una misma plataforma.<\/p>\n","protected":false},"featured_media":81339,"parent":0,"template":"","class_list":["post-87282","customer-stories-es","type-customer-stories-es","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Descubre c\u00f3mo Essential Pharma est\u00e1 adoptando un enfoque innovador para gestionar sus lanzamientos coordinando a sus equipos de ventas y marketing en una misma plataforma.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"C\u00f3mo fomentar el crecimiento conectando ventas y marketing | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Descubre c\u00f3mo Essential Pharma est\u00e1 adoptando un enfoque innovador para gestionar sus lanzamientos coordinando a sus equipos de ventas y marketing en una misma plataforma.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/essential-pharma-supporting-high-growth-synchronizing-sales-marketing-340x240@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/essential-pharma-supporting-high-growth-synchronizing-sales-marketing-340x240@2x.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-09-04T23:23:43+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-06T12:36:57+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"C\u00f3mo fomentar el crecimiento conectando ventas y marketing | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Descubre c\u00f3mo Essential Pharma est\u00e1 adoptando un enfoque innovador para gestionar sus lanzamientos coordinando a sus equipos de ventas y marketing en una misma plataforma.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/essential-pharma-supporting-high-growth-synchronizing-sales-marketing-340x240@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/#listItem\",\"name\":\"C. Stories - ES\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/#listItem\",\"position\":2,\"name\":\"C. Stories - ES\",\"item\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\\\/#listItem\",\"name\":\"Essential Pharma\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\\\/#listItem\",\"position\":3,\"name\":\"Essential Pharma\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/#listItem\",\"name\":\"C. Stories - ES\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/#organization\",\"name\":\"Veeva Systems Europe\",\"description\":\"EU Site\",\"url\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\\\/#webpage\",\"url\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\\\/\",\"name\":\"C\\u00f3mo fomentar el crecimiento conectando ventas y marketing | Veeva Systems Europe\",\"description\":\"Descubre c\\u00f3mo Essential Pharma est\\u00e1 adoptando un enfoque innovador para gestionar sus lanzamientos coordinando a sus equipos de ventas y marketing en una misma plataforma.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/customer-story-logo-essential-pharma.png\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\\\/#mainImage\",\"width\":500,\"height\":200},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\\\/#mainImage\"},\"datePublished\":\"2025-09-05T01:23:43+02:00\",\"dateModified\":\"2026-05-06T14:36:57+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/#website\",\"url\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/\",\"name\":\"Veeva Systems Europe\",\"description\":\"EU Site\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>C\u00f3mo fomentar el crecimiento conectando ventas y marketing | Veeva Systems Europe<\/title>\n\n","aioseo_head_json":{"title":"C\u00f3mo fomentar el crecimiento conectando ventas y marketing | Veeva Systems Europe","description":"Descubre c\u00f3mo Essential Pharma est\u00e1 adoptando un enfoque innovador para gestionar sus lanzamientos coordinando a sus equipos de ventas y marketing en una misma plataforma.","canonical_url":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/pantheon.veeva.com\/eu#listItem","position":1,"name":"Home","item":"https:\/\/pantheon.veeva.com\/eu","nextItem":{"@type":"ListItem","@id":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/#listItem","name":"C. Stories - ES"}},{"@type":"ListItem","@id":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/#listItem","position":2,"name":"C. Stories - ES","item":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/","nextItem":{"@type":"ListItem","@id":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/#listItem","name":"Essential Pharma"},"previousItem":{"@type":"ListItem","@id":"https:\/\/pantheon.veeva.com\/eu#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/#listItem","position":3,"name":"Essential Pharma","previousItem":{"@type":"ListItem","@id":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/#listItem","name":"C. Stories - ES"}}]},{"@type":"Organization","@id":"https:\/\/pantheon.veeva.com\/eu\/#organization","name":"Veeva Systems Europe","description":"EU Site","url":"https:\/\/pantheon.veeva.com\/eu\/"},{"@type":"WebPage","@id":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/#webpage","url":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/","name":"C\u00f3mo fomentar el crecimiento conectando ventas y marketing | Veeva Systems Europe","description":"Descubre c\u00f3mo Essential Pharma est\u00e1 adoptando un enfoque innovador para gestionar sus lanzamientos coordinando a sus equipos de ventas y marketing en una misma plataforma.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/pantheon.veeva.com\/eu\/#website"},"breadcrumb":{"@id":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/pantheon.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/customer-story-logo-essential-pharma.png","@id":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/#mainImage","width":500,"height":200},"primaryImageOfPage":{"@id":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/#mainImage"},"datePublished":"2025-09-05T01:23:43+02:00","dateModified":"2026-05-06T14:36:57+02:00"},{"@type":"WebSite","@id":"https:\/\/pantheon.veeva.com\/eu\/#website","url":"https:\/\/pantheon.veeva.com\/eu\/","name":"Veeva Systems Europe","description":"EU Site","inLanguage":"en-US","publisher":{"@id":"https:\/\/pantheon.veeva.com\/eu\/#organization"}}]},"og:locale":"en_US","og:site_name":"Veeva Systems Europe","og:type":"article","og:title":"C\u00f3mo fomentar el crecimiento conectando ventas y marketing | Veeva Systems Europe","og:description":"Descubre c\u00f3mo Essential Pharma est\u00e1 adoptando un enfoque innovador para gestionar sus lanzamientos coordinando a sus equipos de ventas y marketing en una misma plataforma.","og:url":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/","og:image":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/essential-pharma-supporting-high-growth-synchronizing-sales-marketing-340x240@2x.png","og:image:secure_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/essential-pharma-supporting-high-growth-synchronizing-sales-marketing-340x240@2x.png","article:published_time":"2025-09-04T23:23:43+00:00","article:modified_time":"2026-05-06T12:36:57+00:00","twitter:card":"summary_large_image","twitter:title":"C\u00f3mo fomentar el crecimiento conectando ventas y marketing | Veeva Systems Europe","twitter:description":"Descubre c\u00f3mo Essential Pharma est\u00e1 adoptando un enfoque innovador para gestionar sus lanzamientos coordinando a sus equipos de ventas y marketing en una misma plataforma.","twitter:image":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/essential-pharma-supporting-high-growth-synchronizing-sales-marketing-340x240@2x.png"},"aioseo_meta_data":{"post_id":"87282","title":"C\u00f3mo fomentar el crecimiento conectando ventas y marketing #separator_sa #site_title","description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"C\u00f3mo fomentar el crecimiento conectando ventas y marketing #separator_sa #site_title","og_description":"#post_excerpt","og_object_type":"default","og_image_type":"custom_image","og_image_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/essential-pharma-supporting-high-growth-synchronizing-sales-marketing-340x240@2x.png","og_image_width":"0","og_image_height":"0","og_image_custom_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/essential-pharma-supporting-high-growth-synchronizing-sales-marketing-340x240@2x.png","og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","created":"2025-09-04 23:11:25","updated":"2026-08-26 13:57:54","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":"2026-08-21 12:51:31"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/pantheon.veeva.com\/eu\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/\" title=\"C. Stories - ES\">C. Stories - ES<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tEssential Pharma\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/pantheon.veeva.com\/eu"},{"label":"C. Stories - ES","link":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/"},{"label":"Essential Pharma","link":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/"}],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es\/87282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories-es"}],"version-history":[{"count":2,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es\/87282\/revisions"}],"predecessor-version":[{"id":96960,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es\/87282\/revisions\/96960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media\/81339"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=87282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}