{"id":93944,"date":"2026-02-10T01:54:48","date_gmt":"2026-02-10T00:54:48","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories-es&#038;p=93944"},"modified":"2026-05-01T18:59:50","modified_gmt":"2026-05-01T16:59:50","slug":"el-viaje-de-grunenthal-hacia-la-excelencia-de-contenidos","status":"publish","type":"customer-stories-es","link":"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/el-viaje-de-grunenthal-hacia-la-excelencia-de-contenidos\/","title":{"rendered":"Gr\u00fcnenthal"},"content":{"rendered":"<p>\nGr\u00fcnenthal comparte consejos de buenas pr\u00e1cticas para allanar con \u00e9xito el camino hacia el contenido modular y un modelo operativo de contenidos \u00e1gil.\n<\/p>\n<p>Escucha a Almirall, empresa farmac\u00e9utica l\u00edder en Espa\u00f1a, hablar de su enfoque para <a href=\"\/eu\/es\/recursos\/como-sentar-las-bases-para-la-excelencia-de-contenido\/\">crear r\u00e1pidamente contenidos conformes e impactantes<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consejos sobre las mejores pr\u00e1cticas para allanar con \u00e9xito el camino hacia el contenido modular y un modelo operativo de contenidos \u00e1gil y flexible.<\/p>\n","protected":false},"featured_media":66774,"parent":0,"template":"","class_list":["post-93944","customer-stories-es","type-customer-stories-es","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Consejos sobre las mejores pr\u00e1cticas para allanar con \u00e9xito el camino hacia el contenido modular y un modelo operativo de contenidos \u00e1gil y flexible.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/el-viaje-de-grunenthal-hacia-la-excelencia-de-contenidos\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"El Viaje de Gr\u00fcnenthal Hacia la Excelencia de Contenidos | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Consejos sobre las mejores pr\u00e1cticas para allanar con \u00e9xito el camino hacia el contenido modular y un modelo operativo de contenidos \u00e1gil y flexible.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pantheon.veeva.com\/eu\/es\/casos-de-estudio\/el-viaje-de-grunenthal-hacia-la-excelencia-de-contenidos\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/07\/Grunenthal-PromoMats-Video_LinkedIn.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/07\/Grunenthal-PromoMats-Video_LinkedIn.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-02-10T00:54:48+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-01T16:59:50+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"El Viaje de Gr\u00fcnenthal Hacia la Excelencia de Contenidos | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Consejos sobre las mejores pr\u00e1cticas para allanar con \u00e9xito el camino hacia el contenido modular y un modelo operativo de contenidos \u00e1gil y flexible.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/07\/Grunenthal-PromoMats-Video_LinkedIn.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/el-viaje-de-grunenthal-hacia-la-excelencia-de-contenidos\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/#listItem\",\"name\":\"C. 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