\n\u201cWe set out with the intentional goal of creating more green space for our teams. By standardizing, we didn’t just fix a process \u2014 we engineered a foundation that allows us to innovate and scale globally without hesitation.\u201d\u2014 Tom Zito, Associate Director, Global Content Management Operations, BioMarin<\/span>\n<\/p><\/blockquote>\nCustomization slows the content life cycle<\/h2>\n \nBiopharma companies often turn to customization for understandable reasons: <\/p>\n
\nUsing software to mirror entrenched manual approval processes<\/li>\n Granting brand or regional requests for unique fields, routing paths, and review steps<\/li>\n Supporting bespoke tagging taxonomies across life sciences brands and regions<\/li>\n<\/ul>\n\nBioMarin\u2019s journey reflects these common biopharma industry trends. \u201cIn exploring our technology configuration, I noticed multiple subregional processes,\u201d says Chris Lozinak, principal of Veeva Platforms at BioMarin. For example, he says custom fields in the platform had created different definitions for standard items like region, country, and audience.\n<\/p>\n
\nWith regional teams entering varied criteria for the same types of data, it became difficult to create accurate reports and find approved content. \u201cWe realized we needed more green space to grow within our environment and sought to reduce the effort required to adopt new features,\u201d Lozinak adds. The high administrative burden that comes with customizations also resulted in slow response times and limited capacity to optimize technology.\n<\/p>\n
\n\u201cWe realized that to push forward and achieve growth and scalability goals, we needed to standardize,\u201d says Tom Zito, BioMarin\u2019s associate director of global content management operations.\n<\/p>\n
\n\u201cWe globalized our process onto one core standard based on the best practices Veeva has developed for well over a decade.\u201d\u2014 Chris Lozinak, Principal of Veeva Platforms, BioMarin<\/span>\n<\/p><\/blockquote>\nStandardization enables innovation, integration, and growth<\/h2>\n \nBioMarin decided to standardize to simplify software updates and unlock peak system performance. \u201cWe worked with Veeva to implement a new standard PromoMats environment. It would be our foundation for globalizing our process onto one core standard based on the best practices Veeva has developed for well over a decade,\u201d says Lozinak.\n<\/p>\n
\n\u201cI’m proud of how efficiently and effectively our team worked to complete the transition. It gives BioMarin a solid foundation to build on. It\u2019s exciting that standardization can bring benefits on day one as well as deliver long-term growth potential,\u201d Zito adds.\n<\/p>\n
\nLozinak views PromoMats standardization as the ultimate path to flexibility: content teams follow a core, proven process while retaining the ability to adapt as needed.\n<\/p>\n
\nBoth content leaders agree that the shift to standardization is achievable when you anchor it to business needs and lead change with the ‘why.’ BioMarin set clear governance parameters and defined the global core first \u2014 determining which customizations were non-negotiable \u2014 and held a monthly strategic collective with representatives from digital strategy, medical, and communications. With high-touch change management, they built trust and earned decision autonomy.\n<\/p>\n
\n\u201cStandardizing turned a heavily customized environment into a foundation that scales, improves the user experience, and strengthens the system long-term.”\u2014 Tom Zito, Associate Director, Global Content Management Operations, BioMarin<\/span>\n<\/p><\/blockquote>\nEarly results: faster content cycles and a more productive field team<\/h2>\n \nLess than a year after launching the standardized PromoMats environment, BioMarin is seeing significant reductions in content cycle times and time to approval. \u201cThe field team is happier because the content is being released much faster. The business is experiencing an overall ease of use now that our submission process time has decreased,\u201d Zito says.\n<\/p>\n
\nKey operational advantages realized include:<\/p>\n
\nFaster user adoption of PromoMats with fewer operational roadblocks<\/li>\n Reduced daily troubleshooting within the content management platform<\/li>\n Increased content reuse enabled by a clean data environment<\/li>\n Simplified, faster search capabilities across the platform<\/li>\n<\/ul>\n\nThe speed and scalability of the content life cycle far exceed what was possible under heavy customization, opening space for BioMarin to grow. \u201cBy standardizing, we didn’t just fix a process \u2014 we engineered a foundation that allows us to innovate and scale globally without hesitation.\u201d\n<\/p>\n
What\u2019s next for BioMarin<\/h2>\n \nHaving established standard PromoMats integrations, BioMarin is actively enabling downstream digital channels. The team is looking forward to using streamlined content authoring and optimized data flows into and out of PromoMats.\n<\/p>\n
\nLearn more in this whitepaper: Building the Future of MLR with AI: Fastest Path to Approved Content<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Leaders at BioMarin share how they traded custom complexity for Veeva PromoMats standardization, leveraging Veeva’s best practices to accelerate content and scale with confidence.<\/p>\n","protected":false},"featured_media":74667,"parent":0,"template":"","product-link-list":[1395,1414,1430,1432,1439],"class_list":["post-103665","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-development-cloud","product-link-list-veeva-network-mdm","product-link-list-veeva-opendata-clinical","product-link-list-veeva-quality-cloud"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t