\nAs one of the world\u2019s largest pharmaceutical
\ncompanies, Boehringer Ingelheim has made a name
\nfor itself developing innovative treatments that
\nimprove human and animal health. With more than
\n50,000 global employees, harmonization across its
\n88 regional offices is key to the commercial team\u2019s
\noperational efficiency and success. From an events
\nmanagement perspective, this has meant
\nimplementing global standards and platforms
\ndesigned to improve collaboration and analysis, while
\nmaintaining a sense of autonomy within local teams.\n<\/p>\n
\nTo gain a deeper, more holistic view of its global events strategy, Boehringer Ingelheim implemented Veeva Vault CRM \nA core pillar of Boehringer Ingelheim\u2019s commercial strategy is to streamline its global operations by integrating \n\u201cIf everybody\u2019s working in different solutions, data is not comparable,\u201d says Beate Hansmann, global process, \nBoehringer Ingelheim already had a long-standing relationship with Veeva, so when the team was considering \nMoving the entire company onto a new system was as much of a change management challenge as it was a \nThe individual event organizers saw other benefits from using a single interface for all customer-facing functions: \n“We want to understand our customers better so that we can adapt our offerings to them. And that\u2019s exactly what Events Management offers: the ability to generate insights so we can better manage and support our customers.” \nWith a new global process supported by Events Management, Boehringer Ingelheim has been able to streamline \nWith deeper insight into what kinds of events customers are interested in, Boehringer Ingelheim can also \nAs customer interest in face-to-face seems to be growing again, Hansmann predicts the number of hybrid \nNow that Boehringer Ingelheim finally has a single, unified view of its global events program, it can adjust its Read how Boehringer Ingelheim is gaining a deeper, more holistic view of its global events strategy with Veeva CRM Events Management.<\/p>\n","protected":false},"featured_media":62479,"parent":0,"template":"","product-link-list":[],"class_list":["post-64436","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\nEvents Management<\/a>, helping streamline operations, improve visibility into customer preferences, and optimize
\nthe user experience for both attendees and event organizers.\n<\/p>\nThe need for a single view across events<\/h2>\n
\nactivities across different regions. Without a global integrated event solution in place, however, regional teams
\nwere using their own separate solutions, resulting in a fragmented landscape, no standard planning process,
\nand a lack of consistent reporting.\n<\/p>\n
\ndata, and platform owner for events and congresses at Boehringer Ingelheim. \u201cWe wanted to get everyone on
\nthe same platform so that we could collect the same data points for every customer and generate far better
\ninsights about the customer journey.\u201d\n<\/p>\nDeveloping a global blueprint for event planning<\/h2>\n
\nwhich solution to use, it chose Events Management in order to leverage all the integrated solutions that Veeva
\nprovides. Since then, Hansmann and her team have rolled out the platform to 77 countries over the course of
\njust three years, with an eventual goal to deploy in a total of 88 markets.\n<\/p>\n
\ntechnical one. Hansmann and her team needed to clearly communicate the benefits the teams would gain. \u201cOne
\naspect was the integration with other systems to make the end-to-end process more efficient and streamlined,\u201d
\nexplains Aubry Sevrin, IT Lead Business Consultant. Offering a secure, compliant solution also helped end users
\nfeel more confident their data was safe, \u201cespecially for those processes where we could have breaches,\u201d he says.\n<\/p>\n
\nthey now had one place to record all interactions and manage review and approvals. In addition, regional teams
\nwere pleased the new global platform and processes were flexible enough to accommodate and maintain
\ncountry-specific regulatory requirements.\n<\/p>\n
\n
\n\u2014Beate Hansmann, Global Capability Owner, Meetings and Events, Boehringer Ingelheim
\n<\/span>\n<\/p><\/blockquote>\nNew insights into the customer journey<\/h2>\n
\nevent planning across the company. Instead of constant back and forth over email to propose events and share
\nbits of information slowly over time, event organizers can now use Events Management to reserve dates,
\nmanage invite lists, plan budgets, get approvals and more while meeting regional regulatory requirements.\n<\/p>\n
\nensure it is offering the right mix of in-person, virtual, and hybrid events. While face-to-face meetings previously
\ndominated event schedules, Hansmann notes that the company currently offers about 70-80% of its total events
\nas virtual offerings, which Veeva Vault CRM Engage for Events Management<\/a> helps make seamless by allowing teams
\nto plan and execute field-led and collaborative virtual as well as hybrid events, all within Veeva CRM.\n<\/p>\n
\nevents the company offers will increase in order to reach as many customers as possible. \u201cI do think a lot
\nof customers will prefer hybrid events in the future,\u201d she says.\n<\/p>\n
\nevents strategy over time with a constant stream of data on evolving customer preferences. \u201cIn the end, it\u2019s
\nall about the customer journey,\u201d says Hansmann. \u201cWe want to understand our customers better so that we can
\nadapt our offerings to them. And that\u2019s exactly what Events Management offers: the ability to generate insights
\nso we can better manage and support our customers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"