{"id":69628,"date":"2023-02-28T02:03:39","date_gmt":"2023-02-28T01:03:39","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=69628"},"modified":"2026-08-24T16:14:08","modified_gmt":"2026-08-24T14:14:08","slug":"ucb-accelerating-market-access-with-key-account-intelligence","status":"publish","type":"customer-stories","link":"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/ucb-accelerating-market-access-with-key-account-intelligence\/","title":{"rendered":"UCB"},"content":{"rendered":"<p><vid class=\"mt-0\"><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/x1hide4i8m.jsonp\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_x1hide4i8m videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<p>\nHear how UCB will use real-time intelligence from <a href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-link\/key-accounts\/\">Link Key Accounts<\/a> to transform its approach to market access.\n<\/p>\n<p>\nHear from other <a href=\"https:\/\/www.veeva.com\/eu\/veeva-link-customer-stories\/\">companies using the Link<\/a> family of products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear how UCB will use real-time intelligence from Link Key Accounts to transform its approach to market access.<\/p>\n","protected":false},"featured_media":62775,"parent":0,"template":"","product-link-list":[],"class_list":["post-69628","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hear how UCB will use real-time intelligence from Link Key Accounts to transform its approach to market access.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/ucb-accelerating-market-access-with-key-account-intelligence\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"UCB: Accelerating Market Access with Link Key Accounts | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Hear how UCB will use real-time intelligence from Link Key Accounts to transform its approach to market access.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/ucb-accelerating-market-access-with-key-account-intelligence\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/pantheon.veeva.com\/eu\/wp-content\/uploads\/2023\/02\/UCB-Accelerating-Market-Access-with-Link-Key-Accounts_Social_1200x630.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/pantheon.veeva.com\/eu\/wp-content\/uploads\/2023\/02\/UCB-Accelerating-Market-Access-with-Link-Key-Accounts_Social_1200x630.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-02-28T01:03:39+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-24T14:14:08+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"UCB: Accelerating Market Access with Link Key Accounts | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Hear how UCB will use real-time intelligence from Link Key Accounts to transform its approach to market access.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/pantheon.veeva.com\/eu\/wp-content\/uploads\/2023\/02\/UCB-Accelerating-Market-Access-with-Link-Key-Accounts_Social_1200x630.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/ucb-accelerating-market-access-with-key-account-intelligence\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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