{"id":69891,"date":"2023-03-13T19:27:30","date_gmt":"2023-03-13T18:27:30","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=69891"},"modified":"2026-05-20T14:41:47","modified_gmt":"2026-05-20T12:41:47","slug":"building-a-medical-content-strategy-for-high-growth","status":"publish","type":"customer-stories","link":"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/building-a-medical-content-strategy-for-high-growth\/","title":{"rendered":"Idorsia"},"content":{"rendered":"<p>Learn how Idorsia built a strong foundation for rapid growth with digital medical and promotional content. Using both <a href=\"\/eu\/products\/vault-medical\/veeva-medcomms\/\"> Veeva MedComms<\/a> and <a href=\"\/eu\/products\/veeva-promomats\/\">Veeva PromoMats<\/a>  helped sustain a high volume of relevant content to the field while remaining compliant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Idorsia: Building the Foundation for High Growth With Veeva MedComms and Veeva PromoMats.<\/p>\n","protected":false},"featured_media":66778,"parent":0,"template":"","product-link-list":[1394,1395,1422,1432],"class_list":["post-69891","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-veeva-link","product-link-list-veeva-opendata-clinical"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Idorsia: Building the Foundation for High Growth With Veeva MedComms and Veeva PromoMats.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/building-a-medical-content-strategy-for-high-growth\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Idorsia Builds Content Strategy with Veeva Vault MedComms and PromoMats | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Idorsia: Building the Foundation for High Growth With Veeva MedComms and Veeva PromoMats.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/building-a-medical-content-strategy-for-high-growth\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/03\/Social-Graphic-with-Veeva-logo.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/03\/Social-Graphic-with-Veeva-logo.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-03-13T18:27:30+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T12:41:47+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Idorsia Builds Content Strategy with Veeva Vault MedComms and PromoMats | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Idorsia: Building the Foundation for High Growth With Veeva MedComms and Veeva PromoMats.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/03\/Social-Graphic-with-Veeva-logo.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/building-a-medical-content-strategy-for-high-growth\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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