{"id":75948,"date":"2024-02-12T18:59:27","date_gmt":"2024-02-12T17:59:27","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=75948"},"modified":"2026-05-20T15:52:29","modified_gmt":"2026-05-20T13:52:29","slug":"crm-for-life-sciences-is-solved-gsk-bayer-switch-to-veeva-vault-crm","status":"publish","type":"customer-stories","link":"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/crm-for-life-sciences-is-solved-gsk-bayer-switch-to-veeva-vault-crm\/","title":{"rendered":"GSK &#038; Bayer"},"content":{"rendered":"<p>\nKieron Scrutton from GSK and Alexander Alex from Bayer share why they are excited about Vault CRM and why they decided to be one of the early migrators, opportunities it will open up, and what other companies should think about when considering the move to Vault CRM.\n<\/p>\n<p>\n<a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/\">Ready to take action? Explore the next-generation CRM for life sciences.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kieron Scrutton from GSK and Alexander Alex from Bayer share why they are excited about Vault CRM and why they decided to be one of the early migrators.<\/p>\n","protected":false},"featured_media":80204,"parent":0,"template":"","product-link-list":[1394,1395,1439,1442],"class_list":["post-75948","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Kieron Scrutton from GSK and Alexander Alex from Bayer share why they are excited about Vault CRM and why they decided to be one of the early migrators.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/crm-for-life-sciences-is-solved-gsk-bayer-switch-to-veeva-vault-crm\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"CRM for Life Sciences is Solved: GSK &amp; Bayer Switch to Veeva Vault CRM | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Kieron Scrutton from GSK and Alexander Alex from Bayer share why they are excited about Vault CRM and why they decided to be one of the early migrators.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/crm-for-life-sciences-is-solved-gsk-bayer-switch-to-veeva-vault-crm\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/pantheon.veeva.com\/eu\/wp-content\/uploads\/2024\/02\/Social_1200x630-3-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/pantheon.veeva.com\/eu\/wp-content\/uploads\/2024\/02\/Social_1200x630-3-1.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-02-12T17:59:27+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T13:52:29+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"CRM for Life Sciences is Solved: GSK &amp; Bayer Switch to Veeva Vault CRM | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Kieron Scrutton from GSK and Alexander Alex from Bayer share why they are excited about Vault CRM and why they decided to be one of the early migrators.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/08\/web-default-featured-image-1200x630-2@2x.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/crm-for-life-sciences-is-solved-gsk-bayer-switch-to-veeva-vault-crm\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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