{"id":76100,"date":"2024-02-23T00:06:11","date_gmt":"2024-02-22T23:06:11","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=76100"},"modified":"2026-05-20T15:59:01","modified_gmt":"2026-05-20T13:59:01","slug":"a-unified-field-planning-approach-to-achieve-omnichannel-engagement","status":"publish","type":"customer-stories","link":"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/a-unified-field-planning-approach-to-achieve-omnichannel-engagement\/","title":{"rendered":"Organon"},"content":{"rendered":"<p>\nOrganon\u2019s omnichannel customer engagement director, Maciek Wojtaszewski, gives an inside perspective on the company\u2019s journey to omnichannel field planning and shares the best practices that led to a 46% increase in the total number of interactions with priority HCPs in only nine months.\n<\/p>\n<p>\nLearn how <a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/align\/\">Veeva Align<\/a> helps biopharma companies with segmentation, targeting, execution and much more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Organon successfully implemented an impactful profiling, segmentation, and targeting strategy with the power of Veeva CRM and Veeva Align.<\/p>\n","protected":false},"featured_media":62696,"parent":0,"template":"","product-link-list":[1395,1418,1427,1432,1451],"class_list":["post-76100","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-etmf","product-link-list-veeva-medcomms","product-link-list-veeva-opendata-clinical","product-link-list-veeva-submissions"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/76100"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/76100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62696"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=76100"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=76100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}