{"id":76978,"date":"2024-04-09T20:42:36","date_gmt":"2024-04-09T18:42:36","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=76978"},"modified":"2026-05-20T16:04:41","modified_gmt":"2026-05-20T14:04:41","slug":"rovi-building-a-global-approach-to-events-as-part-of-omnichannel-vision","status":"publish","type":"customer-stories","link":"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/rovi-building-a-global-approach-to-events-as-part-of-omnichannel-vision\/","title":{"rendered":"ROVI"},"content":{"rendered":"<p>\nROVI&#8217;s International CRM Senior Manager, Andriu Urbina de Almeida talks about navigating the challenges of pharma event management amidst a fragmented approach across European affiliates. With the help of Veeva Services, ROVI is streamlining processes and taking incremental steps toward enhancing its omnichannel strategy.\n<\/p>\n<p>\nEvent technology directly impacts the execution of every event a biopharma company runs. See how <a href=\"https:\/\/www.veeva.com\/eu\/resources\/how-technology-can-help-increase-the-value-and-cost-effectiveness-of-biopharma-events\/\">this guide<\/a> can help you maximize your event investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how ROVI navigates the challenges of pharma event management amidst a fragmented landscape across European affiliates.<\/p>\n","protected":false},"featured_media":76979,"parent":0,"template":"","product-link-list":[1395],"class_list":["post-76978","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Discover how ROVI navigates the challenges of pharma event management amidst a fragmented landscape across European affiliates.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"ROVI: A Global Approach to Pharma Events | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Discover how ROVI navigates the challenges of pharma event management amidst a fragmented landscape across European affiliates.\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/pantheon.veeva.com\/eu\/wp-content\/uploads\/2024\/04\/Rovi-building-a-global-approach-to-events-as-part-of-omnichannel-vision-LinkedIn-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/pantheon.veeva.com\/eu\/wp-content\/uploads\/2024\/04\/Rovi-building-a-global-approach-to-events-as-part-of-omnichannel-vision-LinkedIn-1.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-04-09T18:42:36+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T14:04:41+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"ROVI: A Global Approach to Pharma Events | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Discover how ROVI navigates the challenges of pharma event management amidst a fragmented landscape across European affiliates.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/08\/web-default-featured-image-1200x630-2@2x.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/rovi-building-a-global-approach-to-events-as-part-of-omnichannel-vision\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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