{"id":77029,"date":"2024-04-10T23:11:57","date_gmt":"2024-04-10T21:11:57","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=77029"},"modified":"2026-05-20T16:04:54","modified_gmt":"2026-05-20T14:04:54","slug":"ipsen-setting-up-content-operations-for-scale-with-promomats-dam","status":"publish","type":"customer-stories","link":"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/ipsen-setting-up-content-operations-for-scale-with-promomats-dam\/","title":{"rendered":"Ipsen"},"content":{"rendered":"<p>\nHear how Lukas Falk, global enablement and capabilities director at Ipsen, is establishing the foundations for successfully scaling content in their Digital Content Factory with DAM. From increasing content reuse to significantly reducing time to market by 50%, discover Ipsen&#8217;s key success indicators.\n<\/p>\n<p>\nLearn more about how organizations can impact content reuse and scale content with <a href=\"\/eu\/products\/veeva-promomats\/digital-asset-management\/\">Digital Asset Management<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear how Ipsen is establishing the foundations for successfully scaling content with DAM in their Digital Content Factory program.<\/p>\n","protected":false},"featured_media":77275,"parent":0,"template":"","product-link-list":[1395,1387,1418,1432,1439,1441,1451],"class_list":["post-77029","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-crm-align","product-link-list-veeva-etmf","product-link-list-veeva-opendata-clinical","product-link-list-veeva-quality-cloud","product-link-list-veeva-registrations","product-link-list-veeva-submissions"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hear how Ipsen is establishing the foundations for successfully scaling content with DAM in their Digital Content Factory program.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/ipsen-setting-up-content-operations-for-scale-with-promomats-dam\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Ipsen: Setting up Content Operations for Scale with PromoMats DAM | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Hear how Ipsen is establishing the foundations for successfully scaling content with DAM in their Digital Content Factory program.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/ipsen-setting-up-content-operations-for-scale-with-promomats-dam\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/04\/IPSEN-Setting-up-Content-Operations-for-Scale-with-PromoMats-DAM-LinkedIn-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/04\/IPSEN-Setting-up-Content-Operations-for-Scale-with-PromoMats-DAM-LinkedIn-1.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-04-10T21:11:57+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T14:04:54+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Ipsen: Setting up Content Operations for Scale with PromoMats DAM | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Hear how Ipsen is establishing the foundations for successfully scaling content with DAM in their Digital Content Factory program.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/08\/web-default-featured-image-1200x630-2@2x.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/ipsen-setting-up-content-operations-for-scale-with-promomats-dam\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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