{"id":77267,"date":"2024-04-24T22:10:56","date_gmt":"2024-04-24T20:10:56","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=77267"},"modified":"2026-02-27T15:14:53","modified_gmt":"2026-02-27T14:14:53","slug":"improving-field-execution-by-46-percent-in-nine-months","status":"publish","type":"customer-stories","link":"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/improving-field-execution-by-46-percent-in-nine-months\/","title":{"rendered":"Organon"},"content":{"rendered":"<h2>Three steps that led Organon to increase interaction with priority HCPs<\/h2>\n<p> After separating from a leading biopharma company in 2021, Organon faced some challenges including low segmentation and targeting rates, lack of standardized processes, reliance on manual tools and limited data analytics capabilities. Here&#8217;s how the company harmonized its business process, data, and technology.<\/p>\n<blockquote><p>\nWe couldn&#8217;t integrate local segmentation and targeting data and centralize the view across the company. We needed to simplify to get that visibility.<br \/>\n<span>&#8211; Maciek Wojtaszewski, Omnichannel Customer Engagement Director, Organon<\/span>\n<\/p><\/blockquote>\n<h4>STEP 1: Define five key global framework areas<\/h4>\n<p>\n<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/04\/5-Framework-areas.png\" alt=\"\" \/>\n<\/p>\n<h4>STEP 2:<\/h4>\n<p>\n<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/04\/Before-and-After.png\" alt=\"\" \/>\n<\/p>\n<h4>STEP 3: Choose the right technology stack to support change<\/h4>\n<p>\n<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/04\/Formalize-Business-Process-Structure.png\" alt=\"\" \/>\n<\/p>\n<h3>Adoption Best Practices<\/h3>\n<p>Organon and Veeva developed a strategy to ensure widespread adoption of Veeva Align. Best practices include:<\/p>\n<ul>\n<li>Actively engaging key stakeholders from the outset to ensure they understood project goals and impact<\/li>\n<li>Regular meetings with key stakeholders to gather their feedback, understand needs and concerns, and address potential roadblocks<\/li>\n<li>Cross functional representation to promote collaboration or buy in<\/li>\n<li>Providing a global framework so employees had a one-stop shop for any Veeva Align questions<\/li>\n<\/ul>\n<p>\n<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/04\/Results.png\" alt=\"\" \/>\n<\/p>\n<h3>KPI Improvements in the First Year<\/h3>\n<p>\n<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/04\/KPI-Improvements.png\" alt=\"\" \/>\n<\/p>\n<blockquote><p>\nWe like working with Veeva Align. It&#8217;s simple and intuitive.<br \/>\n<span>&#8211; Maciek Wojtaszewski, Omnichannel Customer Engagement Director, Organon<\/span>\n<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/a-unified-field-planning-approach-to-achieve-omnichannel-engagement\/\">Hear Organon speak about its journey to omnichannel field planning.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about the three steps that led Organon to increase its interactions with priority HCPs.<\/p>\n","protected":false},"featured_media":62696,"parent":0,"template":"","product-link-list":[1395,1413,1427],"class_list":["post-77267","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-data-cloud","product-link-list-veeva-medcomms"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/77267"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/77267\/revisions"}],"predecessor-version":[{"id":77319,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/77267\/revisions\/77319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62696"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=77267"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=77267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}