{"id":81295,"date":"2024-12-18T19:51:40","date_gmt":"2024-12-18T18:51:40","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=81295"},"modified":"2026-05-20T16:40:11","modified_gmt":"2026-05-20T14:40:11","slug":"essential-pharma-supporting-high-growth-by-synchronizing-sales-and-marketing","status":"publish","type":"customer-stories","link":"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/essential-pharma-supporting-high-growth-by-synchronizing-sales-and-marketing\/","title":{"rendered":"Essential Pharma"},"content":{"rendered":"<p>\nAs a specialty pharma facing a period of high growth and multiple launches, Essential Pharma is looking for a new way to ensure tighter collaboration between their teams during the commercialization process. Mike Josey, commercial director, shares some of his latest thinking on a potential solution.\n<\/p>\n<p>\nFind out more about how <a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/campaign-manager\/\">Vault CRM Campaign Manager<\/a> helps improve visibility and coordination across your marketing and sales teams.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear more about how Essential Pharma is taking a novel approach to managing its launches with a platform that coordinates its sales and marketing teams. <\/p>\n","protected":false},"featured_media":81339,"parent":0,"template":"","product-link-list":[1430,1432,1437,1438,1440,1457],"class_list":["post-81295","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-network-mdm","product-link-list-veeva-opendata-clinical","product-link-list-veeva-promomats","product-link-list-veeva-qms","product-link-list-veeva-qualitydocs","product-link-list-veeva-vault-crm"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hear more about how Essential Pharma is taking a novel approach to managing its launches with a platform that coordinates its sales and marketing teams.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/essential-pharma-supporting-high-growth-by-synchronizing-sales-and-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Essential Pharma: Supporting High Growth by Synchronizing Sales and Marketing | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Hear more about how Essential Pharma is taking a novel approach to managing its launches with a platform that coordinates its sales and marketing teams.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/essential-pharma-supporting-high-growth-by-synchronizing-sales-and-marketing\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/essential-pharma-supporting-high-growth-synchronizing-sales-marketing-340x240@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/essential-pharma-supporting-high-growth-synchronizing-sales-marketing-340x240@2x.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-12-18T18:51:40+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T14:40:11+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Essential Pharma: Supporting High Growth by Synchronizing Sales and Marketing | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Hear more about how Essential Pharma is taking a novel approach to managing its launches with a platform that coordinates its sales and marketing teams.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/12\/essential-pharma-supporting-high-growth-synchronizing-sales-marketing-340x240@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/essential-pharma-supporting-high-growth-by-synchronizing-sales-and-marketing\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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