{"id":84256,"date":"2025-05-16T22:47:38","date_gmt":"2025-05-16T20:47:38","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=84256"},"modified":"2026-05-20T16:58:48","modified_gmt":"2026-05-20T14:58:48","slug":"idorsia-scaling-field-planning-for-successful-product-launches","status":"publish","type":"customer-stories","link":"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/idorsia-scaling-field-planning-for-successful-product-launches\/","title":{"rendered":"Idorsia"},"content":{"rendered":"<p>\nGuillaume Vorburger, Idorsia Pharmaceuticals, shares how the company uses Align to fuel their go-to-market strategy in different-sized territories.\n<\/p>\n<p>\nDiscover how to enable high-impact field execution with <a href=\"\/eu\/products\/crm-suite\/align\/\">Veeva Vault CRM Align<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Idorsia Pharmaceuticals leverages Align to deliver a successful go-to-market strategy in all-sized territories.<\/p>\n","protected":false},"featured_media":66778,"parent":0,"template":"","product-link-list":[1394,1395,1413,1427],"class_list":["post-84256","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-veeva-data-cloud","product-link-list-veeva-medcomms"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how Idorsia Pharmaceuticals leverages Align to deliver a successful go-to-market strategy in all-sized territories.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/idorsia-scaling-field-planning-for-successful-product-launches\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Idorsia: Scaling Field Planning for Successful Product Launches | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how Idorsia Pharmaceuticals leverages Align to deliver a successful go-to-market strategy in all-sized territories.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/idorsia-scaling-field-planning-for-successful-product-launches\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/05\/resource-tile-340x240-idorsia-scaling-field-planning-for-successful-product-launches@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/05\/resource-tile-340x240-idorsia-scaling-field-planning-for-successful-product-launches@2x.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-05-16T20:47:38+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T14:58:48+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Idorsia: Scaling Field Planning for Successful Product Launches | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Learn how Idorsia Pharmaceuticals leverages Align to deliver a successful go-to-market strategy in all-sized territories.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/05\/resource-tile-340x240-idorsia-scaling-field-planning-for-successful-product-launches@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/idorsia-scaling-field-planning-for-successful-product-launches\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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