{"id":88969,"date":"2025-10-18T00:54:25","date_gmt":"2025-10-17T22:54:25","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=88969"},"modified":"2026-02-02T16:18:02","modified_gmt":"2026-02-02T15:18:02","slug":"sanofis-journey-to-more-data-driven-kol-engagement","status":"publish","type":"customer-stories","link":"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/sanofis-journey-to-more-data-driven-kol-engagement\/","title":{"rendered":"Sanofi"},"content":{"rendered":"<p>\nPierre C\u00f4te, Ph.D., MBA shares how Sanofi is using <a href=\"\/eu\/products\/veeva-link\/\">Link Key People<\/a> to enable more data-driven KOL identification and engagement. Hear the impact of real-time insights, AI summaries, and dynamic KOL profiles on strategic planning, and field execution. Learn how the platform delivered measurable value from day one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pierre C\u00f4te shares how Sanofi is using Link Key People to enable more data-driven KOL identification and engagement.<\/p>\n","protected":false},"featured_media":81780,"parent":0,"template":"","product-link-list":[],"class_list":["post-88969","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Pierre C\u00f4te shares how Sanofi is using Link Key People to enable more data-driven KOL identification and engagement.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/sanofis-journey-to-more-data-driven-kol-engagement\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Sanofi&#039;s Journey to More Data-Driven KOL Engagement | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Pierre C\u00f4te shares how Sanofi is using Link Key People to enable more data-driven KOL identification and engagement.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/pantheon.veeva.com\/eu\/customer-stories\/sanofis-journey-to-more-data-driven-kol-engagement\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/12\/resource-tile-link-key-people-journey-to-more-data-driven-kol-engagement-video_340x240@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/12\/resource-tile-link-key-people-journey-to-more-data-driven-kol-engagement-video_340x240@2x.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-10-17T22:54:25+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-02-02T15:18:02+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Sanofi&#039;s Journey to More Data-Driven KOL Engagement | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Pierre C\u00f4te shares how Sanofi is using Link Key People to enable more data-driven KOL identification and engagement.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/12\/resource-tile-link-key-people-journey-to-more-data-driven-kol-engagement-video_340x240@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/sanofis-journey-to-more-data-driven-kol-engagement\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/pantheon.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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