\nJoseph Bejjani, Senior VP and Chief Information Officer at Idorsia, discusses the strategic importance of a fully-integrated, cloud-based platform. By extending their partnership with Veeva from R&D to Commercial, Idorsia has unified its operations in Vault to leverage emerging innovation and drive long-term value.\n<\/p>\n
\nAs Idorsia prepared for its first product launch, the priority was avoiding fragmented systems to accelerate the path from pipeline to treatment. The company was looking to empower the field team for coordinated customer engagement, ensuring the right information reaches HCPs at the right time.\n<\/p>\n
\nIdorsia adopted Veeva Vault CRM and Campaign Manager to integrate digital marketing directly into the sales workflow. This unified approach brings functions closer together for streamlined collaboration and improved campaign effectiveness.\n<\/p>\n
\nWith Veeva Vault CRM, Idorsia set the foundation for launch excellence and AI-driven innovation. Synchronizing marketing and sales in Campaign Manager ensured both functions act as a single, coordinated team.\n<\/p>\n