Aditya Kumar, senior manager of digital commercial technology at Teva, shares how Align helped managing multiple product launches across Europe and the transition from manual to automated processes. To support a major organizational shift toward centralization and standardization, the company partnered with Veeva to establish a consistent operational foundation across its European markets.\n<\/p>\n
\nManaging frequent launches was previously a manual, labor-intensive process. As Teva reorganized to achieve greater harmonization, it needed to eliminate administrative bottlenecks that slowed down field teams. The primary challenge was replacing these manual efforts with a centralized system that could support both innovative and generic medicine portfolios across Europe.\n<\/p>\n
\nThe company implemented Align to automate entire territory management and field planning processes. Following successful implementations in Switzerland and the U.K., the solution is now expanding throughout Europe. This automated approach enables highly specific targeting for innovative medicines while ensuring field reps have the right data to perform their activities efficiently.\n<\/p>\n
\nThe transition to an automated system has reduced administrative efforts by months, allowing reps to focus more on their engagement with healthcare professionals. By using a centralized rule engine, the company has gained clear visibility into performance goals and objectives. This transformation has created a scalable foundation for growth, enabling the team to work more effectively across the European landscape.\n<\/p>\n