{"id":11855,"date":"2016-02-24T17:12:25","date_gmt":"2016-02-24T16:12:25","guid":{"rendered":"http:\/\/www.veeva.com\/eu\/?page_id=11855"},"modified":"2026-10-29T21:20:01","modified_gmt":"2026-10-29T20:20:01","slug":"consumer-health","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/eu\/products\/consumer-health\/","title":{"rendered":"Consumer Health"},"content":{"rendered":"<style>\nbody {\nbackground-color: #eef1f5;\n}\n.veeva-2024 #platform-product:before {\nbackground:transparent;\n}<\/p>\n<p>.veeva-2024 #platform-product #supplementary:before {\nbackground: white;\n}\n.veeva-2024 .listed-up--grey {\nbackground: #fff;\ncolor: #01040b;\nmargin: 0;\npadding: 80px 0 60px 0;\n}\n@media (min-width:992px) {\n.veeva-2024 .listed-up .copy-container {\nmargin-bottom: 40px;\n}\n}\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"platform-product\" style=\"padding-top: 0 !important;\" class=\"\">\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h6>Veeva for Consumer Health<\/h6>\n<h1>Consumer Health Solutions <br \/>for Personalized Engagement<\/h1>\n<p>Complete and tailored solutions for engagement, <br \/>content, and analytics\u2013built for consumer health.<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"marquee-subpoints marquee-subpoints--light marquee-subpoints--4-up\">\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient\">\n<h2>All-in-One Pharmacy Sales Solution<\/h2>\n<p>Ensure process compliance in field execution across territory planning, visit preparation, execution, customer engagement, and closure with Veeva Vault CRM capabilities. <\/p>\n<\/p><\/div>\n<div class=\"marquee-subpoints__wrapper container\">\n<ul class=\"marquee-subpoints__list\">\n<li>\n<h6>Order  Management<\/h6>\n<p>\n\t\t\tMaximize sell-in at pharmacies with insight-led offline order negotiation. Enable reps to efficiently capture, price, discount, and process orders for single or multiple products directly at the point of sale.<\/p>\n<\/li>\n<li>\n<h6>Inventory  Monitoring<\/h6>\n<p>\n\t\t\tAllows reps to capture inventory and shelf display information at the point of sale to optimize product visibility and ensure consumer selection.\n\t\t\t<\/p>\n<\/li>\n<li>\n<h6>Detailing and Product Education<\/h6>\n<p>\n\t\t\tDetail brand efficacy, aid negotiation, demonstrate marketing investments, and educate pharmacists about your products to bring products to life.\n\t\t\t<\/p>\n<\/li>\n<li>\n<h6>Contract<\/h6>\n<p>\n\t\t\tBuild a long-term partnership with pharmacies through negotiated contracts or pre-defined templates. Negotiate contracts for sales volume\/value targets and in-store product placement agreements.\n\t\t\t<\/p>\n<\/li>\n<\/ul><\/div>\n<\/section>\n<section class=\"listed-up listed-up-accent listed-up--grey section-rounded-top\" style=\"padding-bottom:120px;\">\n<div class=\"copy-container container copy-container--center copy-container--left-md copy-container--eyebrow-gradient\">\n<h3>Veeva helps consumer health companies achieve<\/h3>\n<\/p><\/div>\n<div class=\"listed-up__cards container\">\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Customer-Centric Engagement <\/h5>\n<p>Enable coordination across sales, medical, and marketing for a 360\u00b0 view of customer interactions. With a single application, deliver and track compliant brand messaging throughout the HCP journey. Serve customers at times of need with compliant chat and emails, content sharing, and virtual meetings. <\/p>\n<\/p><\/div>\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Improved Performance Management <\/h5>\n<p>Make data-driven decisions with <a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/\">Vault CRM<\/a>, next-best action suggestions, recommended orders, and integrated in-store processes. Leverage KPI dashboards, manager-accompanied visits, and coaching reports to identify performance improvements.<\/p>\n<\/p><\/div>\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Integrated Master Data Management<\/h5>\n<p>Enable improved engagements and spend transparency by leveraging world-class customer master data management &#8211; fully integrated with Vault CRM.  <\/p>\n<\/p><\/div>\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Advanced Data for Better Targeting<\/h5>\n<p><a href=\"https:\/\/www.veeva.com\/products\/opendata\/\">Veeva OpenData<\/a> delivers verified detailed profiles and affiliations for HCOs, including retail, hospital pharmacies, and licensed pharmacists. Improve customer engagement with easy-to-use, always accessible high-quality data.<\/p>\n<\/p><\/div>\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Omnichannel Content Management<\/h5>\n<p>Create, review, and distribute compliant content at scale with a single solution connected with Vault CRM for automatic distribution.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"supplementary\" data-count=\"3\" style=\"margin-top:-80px;\" >\n<section class=\"quote-tabs quote-tabs--dark\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n<div class=\"carousel slide carousel-fade\">\n<div class=\"carousel-indicators\"><\/div>\n<div class=\"carousel-inner\">\n<div class=\"carousel-item active carousel-item-start\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;We decided to partner with Veeva and chose Vault CRM to support our transformation, reach our business objectives, and shape the future.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/05\/customer-logo-laboratorios-vinas@2x.png\" alt=\"General Director at Laboratorio Vi\u00f1as\">\n\t\t\t\t\t\t<\/div>\n<h5>Thierry Chenain, <\/h5>\n<h6>General Director at Laboratorio Vi\u00f1as<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-item carousel-item-next carousel-item-start\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;Combining Veeva&#8217;s cutting-edge solutions with deep industry knowledge creates the ideal platform for our innovation and long-term sustainable growth.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/05\/customer-logo-aboca@2x.png\" alt=\"Chief Commercial Officer at Aboca\">\n\t\t\t\t\t\t<\/div>\n<h5>Francesco Masi, <\/h5>\n<h6>Chief Commercial Officer at Aboca<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;Our field teams can now improve product visibility while quickly negotiating orders with accurate pricing and discounting determined in store.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/logos\/color\/biocodex.png\" alt=\"France general manager at Biocodex\">\n\t\t\t\t\t\t<\/div>\n<h5>Emilie Perthuiset,<\/h5>\n<h6>France general manager at Biocodex<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWe can now optimize the order price more effectively as discount calculations are already pre-loaded into Veeva CRM, making the complete pharmacy order process from capture to delivery seamless and efficient.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/logos\/color\/teva.png\" alt=\"Director and Head of Field Technology for Global Digital Commercial at Teva Pharmaceuticals\">\n\t\t\t\t\t\t<\/div>\n<h5>David Savitt, <\/h5>\n<h6>Director and Head of Field Technology for Global Digital Commercial at Teva Pharmaceuticals<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"platform-product-videos\" class=\"video-player-chapters video-player-chapters--dark ready\">\n<div class=\"container\">\n<div class=\"video-player-module video-player-module--chapters video-player-module--center-video\">\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n\t\t\t\t   <script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"rj64jto9kz\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/rj64jto9kz.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_rj64jto9kz videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/rj64jto9kz\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n<div class=\"video-player-module__video-info\">\n<h5> Veeva Vault CRM for Consumer Health <\/h5>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"video-player-module__video-nav chapter-tool\" style=\"max-height: 0px;\">\n<div class=\"chapter-tool__title\">\n<h6>Chapters<\/h6>\n<\/p><\/div>\n<div class=\"chapter-tool__items chapter-tool__items--dark\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<section class=\"resource-block-cards resource-block-cards--light\" id=\"resource-block-0\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h3>Resources for Consumer Health<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t  <a class=\"button-outline button-outline--black\" href=\"\/eu\/resources\/\" target=\"_self\" rel=\"noopener\">See All Resources<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n<p>\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/blog\/evolve-pharmacy-sales-through-data-driven-engagement\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Blog<\/h6>\n<h5>Evolve Pharmacy Sales Through Data-Driven Engagement<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/10\/resource-tile-rohan-poole-blog-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/customer-stories\/ai-innovation-in-life-sciences-teva-use-cases\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Watch Video<\/h6>\n<h5>AI Innovation in Life Sciences: Teva\u2019s Use Cases<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/04\/resource-tile-ai-Innovation-in-life-sciences-tevas-use-cases-video-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/customer-stories\/global-leader-in-animal-health-improves-commercial-execution\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read More<\/h6>\n<h5>Teva Harmonizes European Pharmacy Sales with Veeva CRM<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/03\/Teva-PR-RT-340x240-1.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/veevaconnect.com\/communities\/APIfQOjtAAA\/about\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Go to Veeva Connect <\/h6>\n<h5>Get The Latest News on Consumer Health, Join our Community<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/03\/Teva-PR-RT-340x240-1.png\" alt=\"\"><\/div>\n<p><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section><\/div>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"container copy-container copy-container--center\">\n<h3>Interested in learning more<br \/> about how Veeva can help?<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\" target=\"_self\" rel=\"noopener\">Contact Us<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The battle for consumer share of wallet in mature markets is greater than ever, while emerging markets offer major growth opportunities for those who can move fast. <\/p>\n","protected":false},"author":42,"featured_media":72618,"parent":9525,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"coauthors":[1699],"class_list":["post-11855","page","type-page","status-publish","has-post-thumbnail","hentry","page_type-product","region-eu"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The battle for 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