{"id":70649,"date":"2023-05-05T17:18:11","date_gmt":"2023-05-05T15:18:11","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=70649"},"modified":"2026-07-16T16:32:21","modified_gmt":"2026-07-16T14:32:21","slug":"overview","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/eu\/events\/commercial-summit-europe\/overview\/","title":{"rendered":"Commercial Excellence &#8211; Veeva Commercial Summit, Europe &#8211; Sales. Marketing. Medical."},"content":{"rendered":"<style>\n.veeva-2024 .hero-centered h1 span {\ndisplay:block;\nfont-size:40px;\nmargin-top:10px;\nfont-weight:400;\n}<\/p>\n<p>@media (min-width:768px) {\n.veeva-2024 .hero-centered h1 span {\nfont-size:50px;\n}\n}\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"summit-overview\">\n<p><!-- Hero Start --><\/p>\n<section class=\"hero-centered hero-centered--image hero-centered--anchor-bottom pt-8 pb-9 pb-md-10\" style=\"background-image: url('https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/06\/2025-eu-summit-hp-banner-2600x998-1.png?')\">\n<div class=\"copy-container container copy-container--center\">\n\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/commercial-summit\/veeva-commercial-summit-no-date.png\" alt=\"Veeva Commercial Summit - Sales, Marketing, Medical\" style=\"max-height: none;max-width: 504px;\"><\/p>\n<p>Copenhagen | 18-19 November, 2026<\/p>\n<h1 class=\"mt-3 mb-5 mt-md-5 mb-md-6\">Agentic Commercial<br \/>\n\t\t<span>Get the Right Medicines to More Patients<\/span><\/h1>\n<div class=\"copy-container__buttons pb-md-4\">\n\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/eu\/events\/commercial-summit-europe\/register\/\">Register Now<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Hero End --><\/p>\n<section class=\"card-block-3-up card-block-3-up--light section-rounded-bottom\" style=\"padding-top:75px\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h2>AI is Shaping the Future of Commercial and Medical<\/h2>\n<p>AI is redefining how doctors, patients, and biopharmas interact for the better. It\u2019s a generational shift and leaders are seeing the impact now.<\/p>\n<p>Join us at the largest gathering of biopharma commercial and medical leaders in Europe to connect, learn, and deliver a return on your AI investment.<\/p>\n<p style=\"font-size:14px;\"><em>This event is exclusively for life sciences professionals and admission is complimentary. <\/em><\/p>\n<\/div>\n<div class=\"statistic-4-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>1,200<sup class=\"sup--plus\">+<\/sup><\/h3>\n<p> biopharma attendees<\/p>\n<\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>140<sup class=\"sup--plus\">+<\/sup><\/h3>\n<p>biopharma companies<\/p>\n<\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>100<sup class=\"sup--plus\">+<\/sup><\/h3>\n<p>sessions<\/p>\n<\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>65<sup class=\"sup--plus\">+<\/sup><\/h3>\n<p>customer speakers<\/p>\n<\/div><\/div>\n<div style=\"margin-top:60px;\" class=\"card-block-3-up__cards\">\n<div class=\"icon-card icon-card--light icon-card--large\">\n<div class=\"floating-icon\">\n\t\t\t\t\t\t\t<span class=\"icon ready\" data-icon=\"business-handshake\"><\/span>\n\t\t\t\t\t\t<\/div>\n<h5>Sales<\/h5>\n<p>Discover how Agentic Commercial transforms field execution. See how Vault CRM with industry-specific AI turns hidden field insights into compliant Commercial Evidence, powering more agile HCP engagement and maximizing sales impact.<\/p>\n<\/p><\/div>\n<div class=\"icon-card icon-card--light icon-card--large\">\n<div class=\"floating-icon\">\n\t\t\t\t\t\t\t<span class=\"icon ready\" data-icon=\"announcement-megaphone\"><\/span>\n\t\t\t\t\t\t<\/div>\n<h5>Marketing<\/h5>\n<p>Discover how Agentic MLR&#x2122; radically accelerates MLR by automating first-pass compliance reviews and eliminating approval bottlenecks. Hear how to synchronize marketing and sales to activate your field channel and explore advanced ways to optimize HCP marketing.<\/p>\n<\/p><\/div>\n<div class=\"icon-card icon-card--light icon-card--large\">\n<div class=\"floating-icon\">\n\t\t\t\t\t\t\t<span class=\"icon ready\" data-icon=\"bag-suitcase-add-plus\"><\/span>\n\t\t\t\t\t\t<\/div>\n<h5>Medical<\/h5>\n<p>Join your community in a dedicated zone to learn how connected medical solutions and Veeva AI enable stronger collaboration and more impactful scientific engagement.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/section>\n<p><!-- Reasons to Attend Start &#x2705; --><\/p>\n<section class=\"z-pattern z-pattern-products z-pattern--light\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n<div class=\"copy-container copy-container--eyebrow-gradient copy-container--center copy-container--left-lg\">\n<h6>Why Attend Veeva Summit<\/h6>\n<h3>Connect. Collaborate. Innovate.<\/h3>\n<p>\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/eu\/events\/commercial-summit-europe\/register\/\" target=\"_self\" rel=\"noopener\">Register Now<\/a><\/p><\/div>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/2026-EU-Commercial-Summit-Collage-Op1@2x.png\" alt=\"\" \/>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"z-pattern__content z-pattern__subgrid\">\n\t\t\t\t\t\t<!-- [1-6x] --><\/p>\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Boost your learning<\/h6>\n<\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Get actionable insights and a fresh perspective from biopharma leaders across 100+ sessions and panel discussions.<\/p>\n<\/div><\/div>\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Find your people and your next big idea<\/h6>\n<\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Build your network and challenge your thinking with high-impact discussions during formal and informal networking.<\/p>\n<\/div><\/div>\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Spark your imagination<\/h6>\n<\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Explore innovations across four zones with keynotes, detailed product roadmaps with Q&#038;A, demo booths, and expert-led sessions.<\/p>\n<\/div><\/div>\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Have fun with your community<\/h6>\n<\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Reconnect with old friends and meet new people when 1,200+ life sciences leaders join us in Copenhagen. Don\u2019t miss the evening event on 18 November as we enjoy a night celebrating with the industry.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<!-- [] -->\n\t\t\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Quote - Tabs, Light, Quote Card --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n            <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>          <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>                    <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;I&#8217;m taking back really good learnings of what is coming up from Veeva, from the industry, in pharma, in commercial, and also with AI.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/Aditya-Kumar.png\" alt=\"Aditya-Kumar\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Aditya Kumar<\/h5>\n<h6>Senior Manager, Digital Commercial Technologies, Teva<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cSummit is a great experience. You get to hear new perspectives on something that is very much needed, relevant to us, and very dear to what we do.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/UCB.png\" alt=\"ucb\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/Ivo-Huybrechts.png\" alt=\"Ivo-Huybrechts\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Ivo Huybrechts<\/h5>\n<h6>Global Head Medical Insights, UCB<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cThis is what Summit looks like. It&#8217;s innovation that is out there that you&#8217;re grasping as a company that helps us put into our technology and that we can create value out of.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/Bayer.png\" alt=\"bayer\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/Daniel-Kurutz.png\" alt=\"Daniel-Kurutz\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Daniel Jardanhazi-Kurutz<\/h5>\n<h6>Deputy Director, Customer Engagement and Digital Initiatives, Bayer AG<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"logo-wall-listed logo-wall-listed--light\">\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Past Speakers<\/h6>\n<h3>Learn From Inspiring Leaders<\/h3>\n<\/p><\/div>\n<div class=\"logo-wall-listed__logos container\">\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Alfasigma@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Bayer@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Boehringer-Ingelheim@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Epikast@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Ethos@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Ferring@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/GSK@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Idorsia@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/LEO-Pharma@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Moderna@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/MSD@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Orion-Pharma@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Otsuka@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Servier@2x.png\" alt=\"\"><br \/>\n\t\t\t\t<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/UCB@2x.png\" alt=\"\"><\/p><\/div>\n<div class=\"copy-container container copy-container--center d-none\">\n<p>Check out the full speaker lineup <a href=\"\/events\/commercial-summit\/speakers\/\">here<\/a>.<\/p>\n<\/p><\/div>\n<\/section>\n<section id=\"video\" class=\"video-player-stacked video-player-stacked--dark section-rounded-top\" style=\"padding-bottom:150px;\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Connect with Your Commercial and Medical Community<\/h3>\n<\/p><\/div>\n<div class=\"video-player-stacked__video container\">\n\t<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"die034gjcx\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/die034gjcx.jsonp\" async><\/script><script 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class=\"alert-banner__copy\">\n<h5>Agentic Commercial: Get the Right Medicines to More Patients<\/h5>\n<p class=\"body-m\">Copenhagen | 18-19 November, 2026<\/p>\n<\/p><\/div>\n<p>\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/eu\/events\/commercial-summit-europe\/register\/\">Register Now<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Sticky Banner End --><\/p>\n<p><!-- Bottom Banner Start --><\/p>\n<section class=\"hero-contained hero-contained--dark hero-contained--image hero-contained--footer-fix\" style=\"background-image: url('https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/06\/2025-eu-summit-hp-footer.png'); margin-top:-55px\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Agentic Commercial: Get the<br \/> Right Medicines to More Patients<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"https:\/\/www.veeva.com\/eu\/events\/commercial-summit-europe\/register\/\" target=\"_self\" rel=\"noopener\">Register Now<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Bottom Banner End --><\/p><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veeva Commercial Summit, Europe, is where life sciences leaders and innovators meet to drive digital change in the healthcare 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