{"id":72052,"date":"2023-07-27T16:25:25","date_gmt":"2023-07-27T14:25:25","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=72052"},"modified":"2026-08-28T19:22:15","modified_gmt":"2026-08-28T17:22:15","slug":"approved-email","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/eu\/products\/crm-suite\/approved-email\/","title":{"rendered":"Approved Email | Compliant, Rep-Sent Email for Life Sciences"},"content":{"rendered":"<p><main class=\"veeva-2024\"><\/p>\n<div id=\"simple-product\">\n<section class=\"hero-left-aligned hero-left-aligned--product\">\n<div class=\"hero-left-aligned__wrapper container\">\n<div class=\"copy-container container copy-container--left\">\n<h2>Veeva Vault CRM Approved Email<\/h2>\n<h1>Personalize HCP Communication with Compliant Email<\/h1>\n<p>\nApproved Email is an application within Vault CRM that allows users to send compliant emails to HCPs in a unified experience. Users can quickly assemble an email selecting approved templates, content fragments (links in the email), and optional personalization (such as a personal greeting).\n<\/p>\n<p>\nEmails can be scheduled and sent on behalf of field users by the home office or suggested by next best action engines. Field users can also adjust emails for tone and context compliantly through agentic capabilities.\n<\/p>\n<p>\nEmail activity (such as sends, opens, and click-throughs) is automatically captured and recorded in Vault CRM, providing insight about content and engagement effectiveness.\n<\/p>\n<h6>\n\t\t\t\t\t\t<span><span>Announced<\/span> 2013<\/span><br \/>\n\t\t\t\t\t\t<span><span>Status<\/span> Very Mature<\/span><br \/>\n\t\t\t\t\t\t<span><span>Customers<\/span>100+<\/span><br \/>\n\t\t\t\t\t<\/h6>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a style=\"font-size: 16px;text-decoration:underline\" class=\"button-secondary button-secondary--black\" href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/07\/Veeva-Product-Sheet-CRM-Suite.pdf?5\" target=\"_blank\" rel=\"noopener\"><br \/>\n   \t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-download--black.svg\" alt=\"\"> <span>Download Product Sheet<\/span><\/a><\/p><\/div>\n<\/p><\/div>\n<div class=\"hero-left-aligned__image\">\n\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/product-detail-hero-crm-suite-approved-email@2x.png\" alt=\"Approved Email | Compliant, Rep-Sent Email for Life Sciences\">\n\t\t\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"alert-news\">\n\t\t\t<a class=\"alert-news__wrapper container\" href=\"\/eu\/resources\/veeva-hcp-360-trends-report\/\" target=\"_self\"><\/p>\n<div class=\"alert-news__inner\">\n<h6>Free Text Uncovers the HCP Engagement Insights Biopharma Is Missing<\/h6>\n<p>\t\t\t\t\t<span class=\"alert-news__btn-desktop button-secondary\"><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-arrow-up-right--black.svg\" alt=\"\"><br \/>\n\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t<span class=\"alert-news__btn-mobile button-text-link button-text-link--black\"><br \/>\n\t\t\t\t\t\t<span class=\"button-label\">Read More<\/span><br \/>\n\t\t\t\t\t\t<span class=\"underline\"><\/span><br \/>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n<p>\t\t\t<\/a><br \/>\n\t\t<\/section>\n<div class=\"blended-bg\">\n<p>\t\t\t<!-- Stats Start \u2705 --><\/p>\n<section class=\"statistic-inline statistic-inline--dark section-rounded\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Impact<\/h6>\n<h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tEngage with HCPs\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n<\/p><\/div>\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--dark\">\n<h3>30<sup>%<\/sup><\/h3>\n<p>\nmore HCP interaction with Approved Email\n<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--dark\">\n<h3>40<sup>%<\/sup><\/h3>\n<p>\nopen rate with Approved Email\n<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--dark\">\n<h3>3<sup class=\"sup--x\">x<\/sup><\/h3>\n<p>\nhigher open rates than industry average\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>\t\t\t<!-- Video Player Start \u2705 --><\/p>\n<section class=\"video-player-stacked video-player-stacked--dark\">\n<div class=\"container copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Why Approved Email<\/h6>\n<h3>Stay connected and compliant<\/h3>\n<\/p><\/div>\n<div class=\"video-player-stacked__video container\">\n<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"puo0yl3o1v\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/puo0yl3o1v.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_puo0yl3o1v videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/puo0yl3o1v\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div><\/div>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"sidebar-info-box sidebar-info-box--text sidebar-info-box--light\">\n<h4>Improve productivity<\/h4>\n<p> Increase the frequency and quality of your reach and strengthen hybrid engagement strategies.<\/p>\n<\/div>\n<div class=\"sidebar-info-box sidebar-info-box--text sidebar-info-box--light\">\n<h4>Personalized interactions<\/h4>\n<p> Deliver information customers value between in-person and digital interactions with compliant emails.<\/p>\n<\/div>\n<div class=\"sidebar-info-box sidebar-info-box--text sidebar-info-box--light\">\n<h4>Reach more customers<\/h4>\n<p> Achieve 92% higher click-through rates compared to the average for mass emails.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>\t\t<!-- Logo Wall Start \u2705 --><\/p>\n<section class=\"logo-wall-listed logo-wall-listed--light logo-wall-listed--bg-grey logo-wall-listed--floating-logos no-quotes\">\n<div class=\"container copy-container copy-container--eyebrow-gradient copy-container--center\">\n<h6>Customer Success<\/h6>\n<h3>Trusted by biopharmas, <br \/>big and small<\/h3>\n<\/p><\/div>\n<div class=\"logo-wall-listed__logos container\">\n\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/Product-Page-Customer-Logo-Almirall-tagline.png\" alt=\"Laboratorios-Almirall\"><br \/>\n<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/04\/Bayer@2x.png\" alt=\"Bayer\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Biogen-Color-TransparentBG@2x.png\" alt=\"Biogen\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-BoehringerIngelheim-Color-TransparentBG@2x.png\" alt=\"Boehringer-Ingelheim\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Biomarin-Color-TransparentBG@2x.png\" alt=\"BioMarin\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/Product-Page-Customer-Logo-Dexcom-noR.png\" alt=\"Dexcom\"><br \/>\n<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2026\/04\/Product-Page-Customer-Logo-Galderma@2x.png\" alt=\"Galderma\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Gilead-Color-TransparentBG@2x.png\" alt=\"Gilead\"><br \/>\n<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/04\/Haleon@2x.png\" alt=\"Haleon\"><br \/>\n<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Idorsia@2x.png\" alt=\"Idorsia\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Otsuka-Color-TransparentBG@2x.png\" alt=\"Otsuka\"><br \/>\n<img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Servier@2x.png\" alt=\"Servier\">\n\t\t\t<\/div>\n<\/section>\n<p>\t\t<!-- Quotes Start \u2705 --><\/p>\n<p>\t\t<!-- Resources Start \u2705 --><\/p>\n<section class=\"resource-block-cards resource-block-cards--light\" id=\"resource-block-0\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Resources<\/h6>\n<h3>Explore and Learn<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded resource-block__cards--gridded-3-up\">\n\t\t\t\t\t\t\t\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/sharing-content-via-email-with-vault-crm-and-approved-email\/\" target=\"_self\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Watch Demo<\/h6>\n<h5>Sharing Content Via Email with Vault CRM and Approved Email<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/01\/resource-tile-sharing-content-via-email-with-vault-crm-and-approved-email-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p><a id=\"\" class=\"resource-card resource-card--light\" href=\"\/hcp-engagement-solutions-with-veeva-vault-crm-suite\/\" target=\"_blank\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Article<\/h6>\n<h5>HCP Engagement Solutions with Veeva Vault CRM Suite<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2024\/12\/resource-tile-veeva-vault-crm-approved-email-features-brief.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p><a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/eu\/resources\/the-power-of-rep-sent-email-in-omnichannel-hcp-engagement\/\" target=\"_self\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Article<\/h6>\n<h5>Empower Field Teams to Create Better Customer Experiences<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/10\/the-power-of-rep-sent-email-in-omnichannel-hcp-engagement.png\" alt=\"\"><\/div>\n<p><\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>\t\t<!-- CTA Start \u2705 --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"container copy-container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\" target=\"_self\">Contact Us<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t<a class=\"button-tertiary button-tertiary--white\" href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/07\/Veeva-Product-Sheet-CRM-Suite.pdf?5\" target=\"_blank\">Download Product Sheet<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veeva CRM Approved Email makes it easy for pharma field teams to send tailored and compliant emails to healthcare 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