{"id":79790,"date":"2024-10-18T20:49:43","date_gmt":"2024-10-18T18:49:43","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=79790"},"modified":"2026-04-09T09:52:12","modified_gmt":"2026-04-09T07:52:12","slug":"commercial-excellence-pharma","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/eu\/commercial-excellence-pharma\/","title":{"rendered":"Gateway &#8211; Commercial Cloud"},"content":{"rendered":"<style>\n<p>.veeva-2024 .sub-video-nav__content {\ngap: 6px;\n}\n.veeva-2024 .sub-video-nav--stacked {\npadding: 12px 15px;\ngap: 14px;\n}\n.veeva-2024 .video-player-module__video-info h5 {\nfont-size: 16px;\nfont-weight: 400;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info p {\nfont-size: 24px;\nfont-weight: 600;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info {\ndisplay: flex;\nflex-direction: column;\ngap: 3px;\n}\n@media (min-width:1200px) {\n.veeva-2024 .video-player-module--multiple .sub-video-nav-wrapper {\nflex-grow: 1;\nmax-width: 440px;\n}\n}\n.veeva-2024 .tab-block .tablist {\nmargin-bottom: 5px;\n}<\/p>\n<p>@media (min-width: 992px) {\n    .veeva-2024 #gateway .blended-bg {\n        border-radius: 60px;\n    }\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"gateway\">\n<p>    <!-- Hero: Center --><\/p>\n<section class=\"hero-centered hero-centered--image\" id=\"hero\">\n<div class=\"container copy-container copy-container--center\">\n<h6>\n          Veeva Commercial Cloud<br \/>\n        <\/h6>\n<h1>Achieve Commercial Excellence <br \/>in Sales, Marketing, and Medical<\/h1>\n<p>Customer-centric and coordinated engagement<\/br> that delivers business results.<\/p>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/driving-commercial-execution-with-connected-software-and-data\/\" target=\"_self\" rel=\"noopener\">Watch Explainer Video<\/a><br \/>\n          <a class=\"button-outline button-outline--white\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Video Player: Stacked, Light, Statistic Tool --><\/p>\n<section id=\"hero-video\" class=\"video-player-stacked video-player-stacked--light bg-transparent\" style=\"margin-bottom:0;\">\n<div class=\"video-player-stacked__video container\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n            <!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_76e5ddc5qn\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>65 <sup>%<\/sup><\/h3>\n<p>of HCPs limit their access to three or fewer biopharma companies<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>44 <sup>%<\/sup><\/h3>\n<p>of KOLs see a lack of alignment and coordination across commercial functions<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>30<sup>%<\/sup><\/h3>\n<p>productivity and precision gains with practical AI<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p> <!-- Alert Starts &#x2705; --><\/p>\n<section class=\"alert-announcement\">\n<div class=\"alert-announcement__wrapper container\">\n<div class=\"alert-announcement__inner\">\n<h6>See how specialized AI agents working in Veeva applications deliver practical AI with clear business value<\/h6>\n<p>\t\t  <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/products\/veeva-ai\/#AI-in-action\" target=\"_self\" rel=\"noopener\">Learn More<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Card Block: Expanding, Light --><\/p>\n<section class=\"card-block-expanding card-block-expanding--3-up card-block-expanding--light\">\n<div class=\"container\">\n        <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n            Feature Highlights<br \/>\n          <\/h6>\n<h3>Delivering the foundation for <br \/> commercial execution<\/h3>\n<\/p><\/div>\n<p>        <!-- features cards --><\/p>\n<div class=\"expanding-card-wrapper\">\n<div class=\"expanding-card expanding-card-accent expanding-card--light\">\n<div class=\"expanding-card__top-wrapper\">\n<div class=\"card-bar\"><\/div>\n<h4>Increase <br \/>omnichannel impact<\/h4>\n<ul class=\"card-subtext\">\n<li>Personalized interactions<\/li>\n<li>Two-way engagement<\/li>\n<li>Live, virtual, and hybrid events<\/li>\n<\/ul><\/div>\n<div class=\"expanding-card__bottom-wrapper\">\n              <a class=\"button-text-link\" href=\"https:\/\/www.veeva.com\/eu\/life-science-digital-engagement-strategy\/\"><br \/>\n                <span class=\"label\">Learn More<\/span><br \/>\n                <span class=\"underline\"><\/span><br \/>\n              <\/a><\/p>\n<p>              <button class=\"expanding-card__toggle-button\"><br \/>\n                <span class=\"icon icon-arrow-expand\" data-icon=\"arrow-expand\"><\/span><br \/>\n              <\/button>\n            <\/div>\n<\/p><\/div>\n<div class=\"expanding-card expanding-card-accent expanding-card--light\">\n<div class=\"expanding-card__top-wrapper\">\n<div class=\"card-bar\"><\/div>\n<h4>Identify and <br \/> target the right HCPs<\/h4>\n<ul class=\"card-subtext\">\n<li>Global customer reference data<\/li>\n<li>Deep data on scientific, digital, and clinical leaders<\/li>\n<li>Analytics and insights<\/li>\n<\/ul><\/div>\n<div class=\"expanding-card__bottom-wrapper\">\n              <a class=\"button-text-link\" href=\"https:\/\/www.veeva.com\/eu\/pharma-life-science-data-solutions\/\"><br \/>\n                <span class=\"label\">Learn More<\/span><br \/>\n                <span class=\"underline\"><\/span><br \/>\n              <\/a><\/p>\n<p>              <button class=\"expanding-card__toggle-button\"><br \/>\n                <span class=\"icon icon-arrow-expand\" data-icon=\"arrow-expand\"><\/span><br \/>\n              <\/button>\n            <\/div>\n<\/p><\/div>\n<div class=\"expanding-card expanding-card-accent expanding-card--light\">\n<div class=\"expanding-card__top-wrapper\">\n<div class=\"card-bar\"><\/div>\n<h4>Tailor content <br \/>at scale<\/h4>\n<ul class=\"card-subtext\">\n<li>Modular content<\/li>\n<li>Digital asset management<\/li>\n<li>MLR transformation with AI<\/li>\n<\/ul><\/div>\n<div class=\"expanding-card__bottom-wrapper\">\n              <a class=\"button-text-link\" href=\"https:\/\/www.veeva.com\/eu\/compliant-content-at-scale\/\"><br \/>\n                <span class=\"label\">Learn More<\/span><br \/>\n                <span class=\"underline\"><\/span><br \/>\n              <\/a><\/p>\n<p>              <button class=\"expanding-card__toggle-button\"><br \/>\n                <span class=\"icon icon-arrow-expand\" data-icon=\"arrow-expand\"><\/span><br \/>\n              <\/button>\n            <\/div>\n<\/p><\/div>\n<div class=\"expanding-card expanding-card-accent expanding-card--light\">\n<div class=\"expanding-card__top-wrapper\">\n<div class=\"card-bar\"><\/div>\n<h4>Lead with AI-powered<br \/> insights<\/h4>\n<ul class=\"card-subtext\">\n<li>Agentic AI built into the Vault Platform<\/li>\n<li>Specialized AI agents in Veeva appliations<\/li>\n<li>Direct, secure access to data, documents, and workflows <\/li>\n<\/ul><\/div>\n<div class=\"expanding-card__bottom-wrapper\">\n              <a class=\"button-text-link\" href=\"\/eu\/products\/veeva-ai\/\"><br \/>\n                <span class=\"label\">Learn More<\/span><br \/>\n                <span class=\"underline\"><\/span><br \/>\n              <\/a><\/p>\n<p>              <button class=\"expanding-card__toggle-button\"><br \/>\n                <span class=\"icon icon-arrow-expand\" data-icon=\"arrow-expand\"><\/span><br \/>\n              <\/button>\n            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Quote - Tabs, Light, Quote Card --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\" style=\"margin-bottom: -150px;z-index:1\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n            <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>          <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>                    <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;Partnering with Veeva shows us what\u2019s achievable when you have strong alignment between business, IT, and the vendor. And with that, we enable business excellence.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/Product-Page-Customer-Logo-Biontech@2x.png\" alt=\"Biontech\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/09\/Raimond-Jaehn-400x400-2.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Raimond J\u00e4hn<\/h5>\n<h6>Vice President Information Technology, BioNTech SE<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cBy embedding AI into every step of the customer journey \u2014 from how practitioners receive valuable information about our portfolio to how they engage with our field force \u2014 Veeva AI is ideally positioned to support us in our mission to deliver life-changing medicines to patients worldwide.\u201d<\/p>\n<p><a class=\"button-outline button-outline--black\" href=\"\/eu\/resources\/bristol-myers-squibb-commits-to-veeva-vault-crm\/\">Read Press Release<\/a>\n            <\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/04\/Bristol-Myers-Squibb.png\" alt=\"Bristol-Myers-Squibb\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/09\/greg-meyers-carousel-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Greg Meyers<\/h5>\n<h6>Executive Vice President, Chief Digital and Technology Officer, Bristol Myers Squibb<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                     <!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWhat we\u2019ve learned as an early access user is that the Veeva AI Quick Check Agent moves Moderna closer to a process where parts of MLR could become nearly touch-free. That\u2019s the vision \u2014 and now we can genuinely see how we might get there.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2021\/11\/customer-story-logo-moderna.png\" alt=\"moderna\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/jason-benagh-300x300-v4@2x.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Jason Benagh<\/h5>\n<h6>Global Marketing Operations Director, Moderna<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                     <!-- slide 4 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cVault CRM and Veeva AI Agents like Pre-call Agent and Voice Agent will drive efficiencies and allow the field to focus on the value parts of their jobs. It\u2019s good for the business, good for HCPs, and great for patients.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/10\/customer-story-logo-novo-nordisk-1.png\" alt=\"novo-nordisk\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/03\/image-headshot-frank-armenante-100x100@2x.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Frank Armenante<\/h5>\n<h6>Director, Field Systems and Projects, Novo Nordisk<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"blended-bg\">\n<p>      <!-- Video Player: Multiple, Dark  --><\/p>\n<section id=\"our-customers\" class=\"video-player-multiple video-player-multiple--dark my-0 section-rounded video-player-multiple--hide-active-sub-video-nav\" style=\"padding-top:225px\">\n<div class=\"container\">\n          <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n<p>                Our Customers<br \/>\n            <\/h6>\n<h3>\n              How biopharma leaders are achieving <br \/>\n              commercial excellence with Veeva Commercial Cloud<br \/>\n            <\/h3>\n<\/p><\/div>\n<p>          <!-- video player module --><\/p>\n<div class=\"video-player-module video-player-module--multiple\">\n            <!-- video player module, main video --><\/p>\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n<div class=\"wistia_embed wistia_async_8172xb20ha\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- sub video nav wrapper, dark --><\/p>\n<div class=\"video-player-module__video-nav sub-video-nav-wrapper sub-video-nav-wrapper--dark\n            sub-video-nav-wrapper--link-only\"><\/p>\n<div class=\"sub-video-nav-wrapper__title pt-0 pb-3\">\n                <\/div>\n<div class=\"sub-video-nav-wrapper__content\">\n<p>                    <a href=\"\/eu\/resources\/msd-commits-to-veeva-vault-crm\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                            <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                        <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>MSD Commits to Veeva Vault CRM<\/h6>\n<p>Press Press Release<\/p>\n<\/p><\/div>\n<p>                    <\/a><br \/>\n                    <a href=\"https:\/\/www.veeva.com\/eu\/resources\/advanz-pharma-partners-with-veeva-to-set-unified-digital-first-commercial-foundation\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                            <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                        <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>ADVANZ PHARMA: Partnering with Veeva to Set Unified Digital-First Commercial Foundation<\/h6>\n<p>Read Press Release<\/p>\n<\/p><\/div>\n<p>                    <\/a><br \/>\n<a href=\"\/eu\/customer-stories\/novo-nordisk-driving-value-and-innovation-with-vault-crm\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                            <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                        <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Novo Nordisk: Driving Value and Innovation with Vault CRM<\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                    <\/a>\n                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>    <!-- Card Block Z Pattern --><\/p>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-end\" style=\"margin-top:30px\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h2>Commercial Solutions<\/h2>\n<p>Achieve commercial excellence in sales, marketing, and medical.<\/p>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/commercial-cloud\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Commercial Cloud<\/h4>\n<p>Bring together engagement, content, and analytics to drive smarter interactions.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/data-cloud\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Data Cloud<\/h4>\n<p>Leverage the industry\u2019s most accurate data for a complete view of your customers.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/services\/business-consulting-services\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Business Consulting<\/h4>\n<p>Partner with our team of experts from strategy through execution.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Accordions, Single Accordion Title --><\/p>\n<section class=\"accordion-block accordion-block--light accordion-block--single-accordion-title\" style=\"margin-top:50px\">\n<div class=\"container\">\n        <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n<p>            Frequently Asked Questions<br \/>\n          <\/h6>\n<h3>Find all the information <br \/>you\u2019re looking for<\/h3>\n<\/p><\/div>\n<p>        <!-- accordion contents --><\/p>\n<div class=\"accordion-block__wrapper\">\n          <!-- accordion tool 1 --><\/p>\n<div class=\"accordion-block__section accordion-block__section--active\">\n<div class=\"accordion-block__section-content\">\n              <!-- accordion --><\/p>\n<div class=\"accordion accordion-block__drawers\">\n                <!-- accordion item 1 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What is commercial excellence in life sciences?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n                        Whether you are an emerging biotech or a top 20 biopharma, commercial excellence is about sales, marketing, and medical working together in a customer-centric, unified, connected, and compliant way to get your products to the patients that need them.\n                      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 2 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How do I achieve commercial excellence?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>To achieve commercial excellence, you need software, data, and consulting that all work together. You can then build a complete picture of the customer, shape strategy based on real-time rep feedback and engagement insights, and drive coordinated conversations with that customer.<\/p>\n<p>Life sciences companies need to evolve their models to thrive in a shifting landscape. By connecting their technology, content, and data across sales, marketing, and medical, organizations can deliver consistent, personalized experiences across all channels and drive effective omnichannel customer engagement.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>               <!-- accordion item 3 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How do I build the foundation for commercial execution?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>To build a foundation for commercial excellence, consider the following strategies: <\/p>\n<ul>\n<li>Unify your commercial foundation: Connect sales, marketing, and medical teams through integrated technology and shared data.<\/li>\n<li>Build a complete customer view: Combine CRM data, engagement insights, and field feedback to understand healthcare professionals in real time.\n<li>Turn insights into action: Use data and rep intelligence to refine targeting, messaging, and channel strategy.<\/li>\n<li>Deliver coordinated omnichannel engagement: Align field and digital interactions to provide consistent, personalized experiences across every touchpoint.<\/li>\n<li>Continuously optimize performance: Use analytics and strategic guidance to adapt quickly, improve execution, and sustain commercial excellence.<\/li>\n<\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 4 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Why is it important to adopt an omnichannel approach now?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>The shift to precision medicines impacts everything pharma companies do, from how they go to market, to which data sets they need. Physical access is also declining as medicines become more complex, while access to MSLs and reps with scientific expertise has growing importance. The focus on scientific experts, thought leaders, and reimbursement results in a wider ecosystem than just the healthcare professionals.<\/p>\n<p>For many life sciences companies, digital engagement has strengthened existing relationships with healthcare professionals and expanded access to those who were previously difficult to reach. But an inadequate omnichannel strategy and plan could limit your sales potential and negatively impact the HCP experience.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 5 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How does a connected platform help with cross-functional alignment?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>A connected platform of software and data breaks down silos by providing a single source of truth across sales, marketing, and medical. This ensures all teams act on the same customer insights, accelerating execution and ensuring a consistent customer experience across every channel and touchpoint.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 6 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How should I start my digital transformation journey?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Whether you\u2019re scaling an existing initiative or seeking a new digital strategy for your organization, consider the following steps to start your digital transformation:<\/p>\n<ul>\n<li>Assess your current state: Evaluate your commercial model, technology, and engagement approach to identify gaps and opportunities.<\/li>\n<li>Benchmark against peers: Use insights to understand how field teams and healthcare professionals interact across channels and how your organization compares. <a href=\"https:\/\/www.veeva.com\/eu\/resources\/veeva-hcp-360-trends-report\/\">Veeva HCP 360 Trends Report<\/a> provides unique insights into global and country-specific trends for omnichannel field engagement.<\/li>\n<li>Define your strategy: Outline your engagement model across sales, marketing, and medical, and determine how customers should experience interactions across channels.<\/li>\n<li>Establish governance and priorities: Align teams on ownership, decision-making, and the key initiatives that will drive change.<\/li>\n<li>Operationalize and optimize: Implement the strategy with connected technology, data, and content. Continuously refine engagement based on insights and feedback.<\/li>\n<\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                 <!-- accordion item 7 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can AI improve commercial teams productivity?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p><a href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-ai\/\">Veeva AI<\/a> improves commercial productivity by deploying highly specialized AI agents \u2014 such as the Pre-call Agent, Free Text agent, Media Agent, and Voice Agent \u2014 directly into industry-specific applications and workflows. By automating administrative tasks and analyzing data in real-time, AI agents allow sales and medical teams to focus on high-value HCP interactions. Veeva estimates 20% AI-driven productivity gains by 2030, helping the industry bring better medicines to more patients faster.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 8 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What Veeva AI agents can our commercial teams use right now?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Veeva AI is live, deployed, and transformative. The best place to start is:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/veeva-ai-for-vault-crm\/\">Veeva AI for Vault CRM<\/a>: AI agents increase field productivity with voice as the CRM user interface and real-time analysis of free text to ensure compliance.\n<li><a href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-ai-for-promomats\/\">Veeva AI in PromoMats<\/a>: AI agents accelerate the path to approved content by optimizing the medical, legal, and regulatory (MLR) process.\n                          <\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 9 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can Veeva help you achieve commercial excellence?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Veeva technology is core to omnichannel customer engagement in life sciences and empowers all aspects of orchestration.<\/p>\n<p>Veeva has a unique value proposition to support the life sciences industry through software, data, and consulting. Our offering spans all these components, which work together to help life sciences companies deepen relationships through digital excellence, insights, and user experience.\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 10 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Where can I find more information about Commercial Cloud?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n                        You can read more about <a href=\"https:\/\/www.veeva.com\/eu\/products\/commercial-cloud\/\">Veeva Commercial Cloud<\/a>,<br \/>\n                        attend <a href=\"https:\/\/www.veeva.com\/eu\/events\/commercial-summit-europe\/overview\/\">Veeva Commercial Summit<\/a>, or<br \/>\n                        contact your <a href=\"https:\/\/www.veeva.com\/eu\/contact-us\/\">Veeva account team<\/a> for more information.\n                      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>      <!-- Cards - Resources Listed --><\/p>\n<section class=\"resource-block-cards resource-block-cards--light\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center\">\n<h6 style=\"color:#ff6900\">Resources<\/h6>\n<h3>Explore &#038; Learn<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n          <a class=\"resource-card\" href=\"\/eu\/resources\/the-life-sciences-crm-decision-key-advantages-of-vault-crm\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n              <!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n                  <span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n                <\/div>\n<p>                eBook\n              <\/p><\/div>\n<h5>The Life Sciences CRM Decision: Key Advantages of Vault CRM<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n              <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/The-Life-Sciences-CRM-Decision_banners_Key-Advantages-of-Vault-CRM-for-Life-Sciences.png\" alt=\"\" \/>\n            <\/div>\n<p>          <\/a><\/p>\n<p>          <a class=\"resource-card\" href=\"https:\/\/pharmaphorum.com\/sales-marketing\/collaborating-connected-platform-journey-alexander-alex-and-florian-schnappauf\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"resource-card__text\">\n              <!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n                  <span class=\"icon\" data-icon=\"book-1\"><\/span>\n                <\/div>\n<p>                Podcast\n              <\/p><\/div>\n<h5>Pharmaphorum | Collaborating on a Connected Platform Journey<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n              <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/01\/1.-resource-tile-podcast-pharmaphorum_collaborating-on-a-connected-platform-Journey_alexander-alex_florian-schnappauf_340x240@2x.png\" alt=\"\" \/>\n            <\/div>\n<p>          <\/a><\/p>\n<p>          <a class=\"resource-card\" href=\"\/eu\/blog\/empowering-life-sciences-inside-sales-to-personalize-hcp-engagement\/\"><\/p>\n<div class=\"resource-card__text\">\n              <!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n                  <span class=\"icon\" data-icon=\"book-1\"><\/span>\n                <\/div>\n<p>              Blog\n              <\/p><\/div>\n<h5>Biopharma 2030 challenge: scaling product launches without growing team<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n              <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2026\/01\/resource-tile-launch-challenge-closing-the-gap-from-drug-pipeline-to-patient-340x240-1.png\" alt=\"\" \/>\n            <\/div>\n<p>          <\/a><\/p>\n<p><a class=\"resource-card\" href=\"https:\/\/pharmaphorum.com\/deep-dive\/practical-path-ai-boosting-field-productivity-biopharma \" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"resource-card__text\">\n              <!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n                  <span class=\"icon\" data-icon=\"book-1\"><\/span>\n                <\/div>\n<p>              Article\n              <\/p><\/div>\n<h5>Pharmaphorum | The Practical Path to AI: Boosting Field Productivity in Biopharma<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n              <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2026\/01\/3.-resource-tile-article-pharmaphorum_the-practical-path-to-AI-boosting-field-productivity-in-biopharma_matt-farrell_340x240@2x.png\" alt=\"\" \/>\n            <\/div>\n<p>          <\/a>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veeva Commercial Cloud Achieve Commercial Excellence in Sales, Marketing, and Medical Customer-centric and coordinated engagement that delivers business results. Watch Explainer Video Contact Us 65 % of HCPs limit their access to three or fewer biopharma companies 44 % of KOLs see a lack of alignment and coordination across commercial functions 30% productivity and precision&hellip;<\/p>\n","protected":false},"author":42,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[1699],"class_list":["post-79790","page","type-page","status-publish","hentry","page-canonical-unique","page_type-gateway"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79790"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=79790"}],"version-history":[{"count":26,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79790\/revisions"}],"predecessor-version":[{"id":96284,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79790\/revisions\/96284"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=79790"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=79790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}