{"id":79792,"date":"2024-10-18T20:52:32","date_gmt":"2024-10-18T18:52:32","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=79792"},"modified":"2026-06-12T00:20:12","modified_gmt":"2026-06-11T22:20:12","slug":"compliant-content-at-scale","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/eu\/compliant-content-at-scale\/","title":{"rendered":"Gateway &#8211; Commercial Content"},"content":{"rendered":"<style>\n<p>.veeva-2024 .sub-video-nav__content {\ngap: 6px;\n}\n.veeva-2024 .sub-video-nav--stacked {\npadding: 12px 15px;\ngap: 14px;\n}\n.veeva-2024 .video-player-module__video-info h5 {\nfont-size: 16px;\nfont-weight: 400;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info p {\nfont-size: 24px;\nfont-weight: 600;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info {\ndisplay: flex;\nflex-direction: column;\ngap: 3px;\n}\n@media (min-width:1200px) {\n.veeva-2024 .video-player-module--multiple .sub-video-nav-wrapper {\nflex-grow: 1;\nmax-width: 440px;\n}\n}\n.veeva-2024 .tab-block .tablist {\nmargin-bottom: 5px;\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"gateway\">\n<p>    <!-- Hero --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h6>\n          Commercial Content<br \/>\n        <\/h6>\n<h1>Transforming MLR with AI<\/h1>\n<p>Deliver highly personalized and compliant content faster and at scale.<\/p>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Video Player: Stacked, Light, Statistic Tool --><\/p>\n<section id=\"hero-video\" class=\"video-player-stacked video-player-stacked--light bg-transparent\">\n<div class=\"video-player-stacked__video container\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n            <!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_v0ck6216zv\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>50 <sup>%<\/sup><\/h3>\n<p>average increase in speed to market<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>40 <sup>%<\/sup><\/h3>\n<p>growth in content reuse with modular content<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>20 <sup>%<\/sup><\/h3>\n<p>reduction in cost to create content<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Alert Starts &#x2705; --><\/p>\n<section class=\"alert-announcement--light d-none\">\n<div class=\"alert-announcement__wrapper container\">\n<div class=\"alert-announcement__inner\">\n<h6>Fastest path to approved content with AI<\/h6>\n<p>\t\t  <a class=\"button-primary button-primary--gradient\" href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-ai-for-promomats\/\" target=\"_self\" rel=\"noopener\">Learn More<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Z Pattern - Subcopy, Light --><\/p>\n<section class=\"z-pattern z-pattern-subcopy z-pattern--light d-none\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h6>eBook<\/h6>\n<h3>Building the Future of MLR with AI<\/h3>\n<p>Learn what process improvements support AI\u2019s success and keep MLR review in focus.<\/p>\n<div class=\"copy-container__buttons\">\n            <a class=\"button-outline button-outline--black\" href=\"\/eu\/resources\/building-the-future-of-mlr-with-ai-fastest-path-to-approved-content\/\" target=\"_self\" rel=\"noopener\">Read eBook<\/a>\n          <\/div>\n<\/p><\/div>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n            <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/05\/resource-tile-building-the-future-of-MLR-with-AI-fastest-path-to-approved-content.png\" alt=\"\" \/>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Quote - Tabs, Light, Quote Card --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\">\n<div class=\"container\">\n<div class=\"container\">\n            <!-- Carousel --><br \/>\n            <!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n                <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>                <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>                    <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;From a project standpoint, implementation was very easy because Vault AI Quick Check Agent runs alongside our regular workflow without causing any disruption.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/11\/customer-story-logo-moderna.png\" alt=\"moderna\" alt=\"moderna\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/jason-benagh-300x300-v4@2x.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Jason Benagh<\/h5>\n<h6>Global Marketing Operations Director, Moderna<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cThe area where GenAI has the most potential is MLR and it&#8217;s exciting to see Veeva embrace that with Veeva AI for PromoMats.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/06\/customer-story-logo-gsk.png\" alt=\"gsk\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"quote-card__person-info-text\">\n<h5>Dr. Samin Saeed<\/h5>\n<h6>Vice President, Early Assets Medical, GSK<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWith PromoMats, we gained crucial insights that helped us identify opportunities to reuse, repurpose or withdraw assets, enabling content tailoring at scale.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/01\/Francesco-Iaccarino-300x300px.jpg\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Francesco Iaccarino<\/h5>\n<h6>Commercial Ops &#038; HR Demand Manager, Angelini Pharma S.p.A.<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Listed up - Accent, Dark --><\/p>\n<div class=\"blended-bg\">\n      <!-- Video Player: Multiple, Dark  --><\/p>\n<section id=\"our-customers\" class=\"video-player-multiple video-player-multiple--dark my-0 section-rounded-bottom bg-none\">\n<div class=\"container\">\n          <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n              Our Customers<br \/>\n            <\/h6>\n<h3>\n              Leverage pharma leaders&#8217; insights to create an agile <br \/> end-to-end content life cycle<br \/>\n            <\/h3>\n<\/p><\/div>\n<p>          <!-- video player module --><\/p>\n<div class=\"video-player-module video-player-module--multiple\">\n            <!-- video player module, main video --><\/p>\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n<div class=\"wistia_embed wistia_async_647ae7n259\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- sub video nav wrapper, dark --><\/p>\n<div class=\"video-player-module__video-nav sub-video-nav-wrapper sub-video-nav-wrapper--dark sub-video-nav-wrapper--link-only\">\n<div class=\"sub-video-nav-wrapper__content\">\n                <a href=\"\/eu\/customer-stories\/bristol-myers-squibb-building-a-content-ecosystem-with-ai\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Bristol Myers Squibb: Building a Content Ecosystem with AI<\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p>\n<p>                <a href=\"https:\/\/www.veeva.com\/eu\/blog\/scaling-content-excellence-angelini-pharmas-agile-journey-from-crisis-to-global-impact\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Angelini Pharma\u2019s Agile Journey from Crisis to Global Impact<\/h6>\n<p>Read Blog<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p>\n<p>                <a href=\"\/eu\/blog\/future-proof-your-mlr-review-and-approval-process\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Future Proof Your MLR Review and Approval Process<\/h6>\n<p>Read Blog<\/p>\n<\/p><\/div>\n<p>                <\/a>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>    <!-- Card Block Z Pattern --><\/p>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-end\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h2>Commercial Content<\/h2>\n<p>Delivering compliant content across channels, geographies, and brands.<\/p>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/veeva-promomats\/content-strategy\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Modular Content<\/h4>\n<p>Deliver highly personalized and compliant content faster and at scale.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/veeva-promomats\/digital-asset-management\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Digital Asset Management<\/h4>\n<p>Streamline collaborative content creation and improve reuse for more effective outreach.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/veeva-promomats\/mlr-review\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Medical, Legal, and Regulatory Review<\/h4>\n<p>Accelerate Medical, Legal, and Regulatory reviews and streamline claims management.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/veeva-promomats\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Insights and Performance Analytics<\/h4>\n<p>Power your content strategy with data-driven insights and peer industry benchmarks.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Cards - Resources Listed --><\/p>\n<section class=\"resource-block-cards resource-block-cards--light\" style=\"margin-top:30px\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center\">\n<h6 style=\"color:#ff6900\">Resources<\/h6>\n<h3>Explore &#038; Learn<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/veeva-pulse-field-trends-report-1q25\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tIndustry Report\n\t\t\t<\/p><\/div>\n<h5>Engagement, Not Creation, is the Top Content Goal<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/05\/Pulse-Field-Trends_1Q25_340x240.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"https:\/\/www.pharmexec.com\/view\/effectiveness-not-volume-pooja-lal \" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tArticle\n\t\t\t<\/p><\/div>\n<h5>PharmExec | Effectiveness Not Volume: Q&#038;A with Pooja Lal<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/11\/resource-tile-its-time-to-prove-ais-worth_pooja-lal_blog-340x240@2x.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"https:\/\/pharmaphorum.com\/digital\/veeva-commercial-summit-ai-content-and-mlr-review-emma-hyland\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tPodcast\n\t\t\t<\/p><\/div>\n<h5>Pharmaphorum | On AI, content, and MLR Review with Emma Hyland<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/01\/7.-resource-tile-article-pharmaphorum_on-ai-content-and-MLR-review_emma-hyland_340x240@2x.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/ai-in-mlr-insights-from-101-content-professionals\/ \" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tInfographic\n\t\t\t<\/p><\/div>\n<h5>AI in MLR: Insights from 101 Content Professionals <\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/11\/AI-in-MLR.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"accordion-block accordion-block--light accordion-block--single-accordion-title\" style=\"margin-top:50px\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n<p>            Frequently Asked Questions<br \/>\n          <\/h6>\n<h3>Find all the information <br \/>you\u2019re looking for<\/h3>\n<\/p><\/div>\n<div class=\"accordion-block__wrapper\">\n<div class=\"accordion-block__section accordion-block__section--active\">\n<div class=\"accordion-block__section-content\">\n<div class=\"accordion accordion-block__drawers\">\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can biopharmas accelerate the MLR review process?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p><a href=\"\/eu\/products\/veeva-promomats\/mlr-review\/\">Accelerating the MLR process<\/a> starts with replacing fragmented, manual workflows with a connected platform that supports the end-to-end content lifecycle. By centralizing all assets in a unified content management system, biopharmas can automate processes and enable real-time collaboration across medical, legal, and regulatory teams, reducing <a href=\"\/eu\/resources\/building-the-future-of-mlr-with-ai-fastest-path-to-approved-content\/\">the time to approved content by up to 75%<\/a>.<\/p>\n<p>Modern strategies to streamline MLR include: <\/p>\n<ul>\n<li><a href=\"\/eu\/blog\/agentic-ai-for-mlr-the-highest-impact-area-of-content\/\">Agentic AI for MLR<\/a>: Manages multi-step processes autonomously and is uniquely capable of handling compliance pre-checks and flagging risks while avoiding a rework of the end-to-end content supply chain. <\/li>\n<li><a href=\"\/eu\/resources\/optimize-mlr-workflows-using-a-central-claims-library\/\">Claims management<\/a> and harvesting: Digital tools auto-link approved claims to references in a centralized claims library, reducing the effort by <a href=\"\/eu\/resources\/building-the-future-of-mlr-with-ai-fastest-path-to-approved-content\/\">90%<\/a> compared to manual verification and linking. Claims harvesting creates claims from link annotations on steady-state documents, making library maintenance easier.<\/li>\n<li>Content reuse: Repurposing pre-approved content across multiple assets and channels ensures brand integrity and accuracy while driving significant cost savings and operational efficiency.<\/li>\n<li>Tier-based reviews: Business rules move a large percentage of content through streamlined tiers compliantly and efficiently, freeing resources to focus on high-value, high-risk material.<\/li>\n<li>Content similarity: Comparing derivative content with scoring helps reviewers prioritize where to spend time during review and approval.<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How does AI reduce our MLR cycle times?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p><a href=\"\/eu\/blog\/implementing-ai-in-mlr-5-learnings-for-biopharma-content-leaders\/\">AI reduces MLR cycle times<\/a> by automating objective quality checks \u2014 such as verifying brand guidelines, editorial standards, and market-specific safety warnings \u2014 before a human review begins.<\/p>\n<p>Built natively into the Vault Platform, <a href=\"\/eu\/products\/veeva-ai-for-promomats\/\">agentic AI for PromoMats<\/a> introduces intelligent AI agents directly in users\u2019 core processes to ensure higher-quality, compliant content is delivered faster:<\/p>\n<ul>\n<li>Quick Check Agent scans content using editorial, brand, market, channel, and compliance guidelines to address issues before MLR review.<\/li>\n<li>Content Agent provides context-aware insights into document text and images, answers questions, summarizes content, analyzes visuals, and draws from Quick Check Agent to assist with document review. <\/li>\n<li>Claims Agent identifies and substantiates claims to ensure compliant referencing, maintains a centralized library of approved claims, and provides full traceability across all marketing materials.<\/li>\n<li>Agentic MLR&trade; pre-screens content for medical, legal, and regulatory issues to determine if human intervention is required and flags any specific elements that need expert review.<\/li>\n<\/ul>\n<p>AI agents deeply embedded in a commercial content platform work in concert with other technology and process improvements \u2014 such as tier-based review, content reuse, and claims management and harvesting \u2014 to drive efficiencies and produce the most relevant assets with faster approval times.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can biopharmas manage global compliance and regulatory submissions for promotional materials?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Biopharmas manage global compliance for promotional materials with a unified content system that standardizes processes while meeting regional regulatory requirements (e.g., FDA, EMA, and local authorities). Centralized platforms ensure that all content is reviewed, approved, and tracked with full audit trails, role-based access, and version control.<\/p>\n<p>By connecting <a href=\"\/eu\/resources\/vault-promomats-to-rim-connection-product-brief\/\">Veeva PromoMats with Veeva RIM<\/a>, organizations can automatically generate submission-ready eCTD compliance packages \u2014 such as Form FDA-2253 in the U.S. or self-certification documents for the EMA \u2014 directly from approved promotional assets. A single source of truth for content and approvals, eliminates manual data entry, shortens submission timelines for post-marketing and pre-clearance filings, and ensures that only the most current, compliant materials are distributed across global markets.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can biopharmas manage claims and references?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Effective <a href=\"\/eu\/products\/veeva-promomats\/claims-management\/\">claims management<\/a> relies on a centralized, structured claims library that connects every claim to its supporting references. Digital tools can automatically link claims to source documents, track usage across assets, and ensure consistency across channels. <a href=\"\/eu\/customer-stories\/emerging-biotech-accelerates-review-and-approval\/\">Automated claims management<\/a> reduces manual effort, improves traceability, and ensures that every claim used in content is accurate, approved, and compliant \u2014 while making it easy to reuse validated claims at scale.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can biopharmas manage digital assets and maintain brand consistency?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Managing digital assets at scale requires an industry-specific <a href=\"\/eu\/products\/veeva-promomats\/digital-asset-management\/\">digital asset management<\/a> (DAM) system that governs how content is created, stored, reused, and distributed. By organizing assets with metadata, version control, and approval status, content teams can ensure that only compliant, on-brand materials are used.<\/p>\n<p>Combined with modular content, DAM enables teams to reuse pre-approved components across channels \u2014 maintaining brand consistency while delivering more personalized experiences <a href=\"\/eu\/customer-stories\/csl-reimagining-dam-for-greater-speed-and-cost-savings\/\">faster and more efficiently<\/a>. Leveraging tools like the Veeva PromoMats <a href=\"\/eu\/resources\/veeva-vault-promomats-brand-portal-product-brief\/\">Brand Portal<\/a> further streamlines this process by providing an intuitive interface to browse, share, and reuse pre-approved promotional assets.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Where can I find more information about Veeva PromoMats?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>You can read more about <a href=\"\/eu\/products\/veeva-promomats\/\">Veeva PromoMats<\/a>, attend <a href=\"\/eu\/events\/commercial-summit-europe\/overview\/\">Veeva Commercial Summit<\/a>, or contact your <a href=\"\/eu\/contact-us\/\">Veeva account team<\/a> for more information.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title d-none\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What is a biopharma omnichannel strategy framework?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>A biopharma omnichannel strategy framework connects customer insights, engagement channels, and cross-functional teams to deliver coordinated engagement with healthcare professionals. Together, the following capabilities help life sciences companies create more consistent and personalized HCP experiences:<\/p>\n<ul>\n<li>Customer insights and segmentation<\/li>\n<li>Integrated engagement channels<\/li>\n<li>Cross-functional coordination across teams<\/li>\n<li>Personalized scientific content<\/li>\n<li>Engagement analytics and measurement<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title d-none\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can Veeva help with managing data privacy and consent for digital campaigns?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Veeva\u2019s platform provides built-in tools for managing data privacy and consent. It helps companies capture and track customer consent preferences, ensures all digital content is compliant, and audit-ready to meet regulatory requirements like GDPR. This centralized approach ensures that field and marketing teams only engage with HCPs through their preferred channels, maintaining trust and regulatory integrity across every touchpoint.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title d-none\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How do you measure the impact of digital engagement?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p><a href=\"https:\/\/www.veeva.com\/resources\/veeva-pulse-field-trends-report-4q24\/\">Research<\/a> shows that coordinated interactions are significantly more likely to result in a prescription than disconnected activities. By measuring these connections, organizations can optimize resource allocation and ensure educational efforts are focused on the HCPs and patient populations where they will have the greatest impact on health outcomes. Digital engagement is typically measured using metrics such as:<\/p>\n<ul>\n<li>Participation in webinars or virtual meetings<\/li>\n<li>Engagement with digital content<\/li>\n<li>Email engagement and follow-up interactions<\/li>\n<li>Frequency and quality of HCP interactions<\/li>\n<li>Progression of engagement across channels<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title d-none\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can Veeva help biopharmas increase omnichannel impact?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Veeva helps biopharmas increase omnichannel impact through the Vault CRM Suite, integrating key commercial applications and processes for more effective field planning and engagement across personal and digital channels. <a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/crm\/\">Vault CRM<\/a> is a deep application for life sciences that connects sales, marketing, and medical teams on a single platform with a unified customer database for next-generation engagement.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/engage\/\">Vault CRM Engage<\/a> provides a digital platform to meet, connect, and share with HCPs through compliant virtual meetings and chat. <\/li>\n<li><a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/approved-email\/\">Vault CRM Approved Email<\/a> allows reps to send compliant emails to HCPs in a unified experience. <\/li>\n<li><a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/events-management\/\">Vault CRM Events Management<\/a> streamlines the execution of compliant live, virtual, and hybrid events. <\/li>\n<li><a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/campaign-manager\/\">Vault CRM Campaign Manager<\/a> coordinates sales and marketing engagement in unified campaigns, aligning both non-personal and field channels. <\/li>\n<\/ul>\n<p>These applications automatically capture engagement data in Vault CRM to provide a 360-degree view of the customer, enabling more intelligent planning and more impactful future conversations.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title d-none\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Where can I find more information about the Vault CRM Suite?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>You can read more about <a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/\">Vault CRM Suite<\/a>, attend <a href=\"https:\/\/www.veeva.com\/events\/commercial-summit\/\">Veeva Commercial Summit<\/a>, or contact your <a href=\"https:\/\/www.veeva.com\/contact-us\/\">Veeva account team<\/a> for more information.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commercial Content Transforming MLR with AI Deliver highly personalized and compliant content faster and at scale. Contact Us 50 % average increase in speed to market 40 % growth in content reuse with modular content 20 % reduction in cost to create content Fastest path to approved content with AI Learn More eBook Building the&hellip;<\/p>\n","protected":false},"author":42,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[1699],"class_list":["post-79792","page","type-page","status-publish","hentry","page-canonical-unique","page_type-gateway"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79792"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=79792"}],"version-history":[{"count":37,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79792\/revisions"}],"predecessor-version":[{"id":98633,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79792\/revisions\/98633"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=79792"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=79792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}