{"id":79799,"date":"2024-10-18T20:59:36","date_gmt":"2024-10-18T18:59:36","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=79799"},"modified":"2026-06-11T14:56:57","modified_gmt":"2026-06-11T12:56:57","slug":"life-science-digital-engagement-strategy","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/eu\/life-science-digital-engagement-strategy\/","title":{"rendered":"Gateway &#8211; Digital Engagement"},"content":{"rendered":"<style>\n<p>.veeva-2024 .sub-video-nav__content {\ngap: 6px;\n}\n.veeva-2024 .sub-video-nav--stacked {\npadding: 12px 15px;\ngap: 14px;\n}\n.veeva-2024 .video-player-module__video-info h5 {\nfont-size: 16px;\nfont-weight: 400;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info p {\nfont-size: 24px;\nfont-weight: 600;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info {\ndisplay: flex;\nflex-direction: column;\ngap: 3px;\n}\n@media (min-width:1200px) {\n.veeva-2024 .video-player-module--multiple .sub-video-nav-wrapper {\nflex-grow: 1;\nmax-width: 440px;\n}\n}\n.veeva-2024 .tab-block .tablist {\nmargin-bottom: 5px;\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"gateway\">\n    <!-- Hero --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h6>\n<p>          Digital Engagement<br \/>\n        <\/h6>\n<h1>Are You Delivering the Omnichannel <br \/> Experience HCPs Want?<\/h1>\n<p>Unify commercial teams and processes for more effective customer engagement across personal and digital channels.<\/p>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"https:\/\/www.veeva.com\/eu\/resources\/veeva-crm-engage-the-future-of-hcp-engagement\/\">Watch Explainer Video<\/a><br \/>\n          <a class=\"button-outline button-outline--white\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Video Player: Stacked, Light, Statistic Tool --><\/p>\n<section id=\"hero-video\" class=\"video-player-stacked video-player-stacked--light bg-transparent\">\n<div class=\"video-player-stacked__video container\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n            <!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_athnkqs4j0\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>45 <sup>%<\/sup><\/h3>\n<p>of accessible HCPs use video<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>30 <sup>%<\/sup><\/h3>\n<p>of conversations started by HCPs when given an inbound channel<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>91<sup>%<\/sup><\/h3>\n<p>of HCPs consider speaker programs a very effective channel<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Alert Starts &#x2705; --><\/p>\n<section class=\"alert-announcement\">\n<div class=\"alert-announcement__wrapper container\">\n<div class=\"alert-announcement__inner\">\n<h6>Discover key insights on field engagement activities worldwide<\/h6>\n<p>\t\t  <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/veeva-hcp-360-trends-report\/\" target=\"_self\" rel=\"noopener\">Learn More<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Z Pattern - Subcopy, Light --><\/p>\n<section class=\"z-pattern z-pattern-subcopy z-pattern--light\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h6>eBook<\/h6>\n<h3>What HCPs Want: How Biopharmas Can Deliver Better Support at the Moment of Need<\/h3>\n<p>HCPs value fast, relevant field interactions, but the in-person model often falls short. Hear from actual HCPs about how they want to engage with biopharma.<\/p>\n<div class=\"copy-container__buttons\">\n            <a class=\"button-outline button-outline--black\" href=\"https:\/\/www.veeva.com\/eu\/resources\/what-hcps-want-how-biopharmas-can-deliver-better-support-at-the-moment-of-need\/\" target=\"_self\" rel=\"noopener\">Read eBook<\/a>\n          <\/div>\n<\/p><\/div>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n            <img decoding=\"async\" src=\"\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/resources\/digital-adoption-ebook-thumbnail.png\" alt=\"eBook cover image\" \/>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Quote - Tabs, Light, Quote Card --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\" style=\"margin-bottom:-150px;z-index:1\">\n<div class=\"container\">\n<div class=\"container\">\n            <!-- Carousel --><br \/>\n            <!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n                <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>                <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>                    <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cMoving to Vault CRM early was a strategic choice to secure an AI-ready foundation because while the technology is already here, true transformation requires the discipline to embed a data-centric mindset into every end-to-end process.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/GSK.png\" alt=\"gsk\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/quote-byline-headshot-kieron-scrutton-80x80@2x.png\" alt=\"kieron-scrutton\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Kieron Scrutton<\/h5>\n<h6>SVP, Enterprise Systems, and Digital &#038; Tech Risk Management, GSK<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cVeeva is critical for our transformation roadmap. Our committed team and trusted partnership with Veeva gave us the confidence to make the move to Vault CRM.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/01\/customer-story-logo-otsuka.png\" alt=\"otsuka\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/08\/Debbie-Young-Otsuka.jpg\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Debbie Young<\/h5>\n<h6>Multichannel Strategy and Customer Insights Director, Otsuka Europe<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cVeeva\u2019s move into digital marketing is a game changer\u2014for the first time, we are truly bridging the gap between marketing and sales. With Campaign Manager, the field force becomes active drivers of our marketing strategy.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/Idorsia.png\" alt=\"idorsia\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/04\/quote-byline-headshot-joseph-bejjani-80x80@2x.png\" alt=\"joseph-bejjani\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Joseph Bejjani<\/h5>\n<h6>Senior VP, Chief Information Officer, Idorsia Pharmaceuticals Ltd<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 4 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWith Service Center, life is easy. We\u2019ve got all teams on the same platform with a complete, transparent view of the customer. Everything and everyone is in one place, which means faster sales execution and highly personalized HCP engagement.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/02\/customer-story-logo-epikast@2x.png\" alt=\"epikast\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/04\/quote-byline-headshot-vangelis-vergetis-80x80@2x.png\" alt=\"vangelis-vergetis\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Vangelis Vergetis<\/h5>\n<h6>CEO, Epikast<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"blended-bg\">\n      <!-- Video Player: Multiple, Dark  --><\/p>\n<section id=\"our-customers\" class=\"video-player-multiple video-player-multiple--dark section-rounded-bottom bg-none\">\n<div class=\"container\">\n          <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n              Our Customers<br \/>\n            <\/h6>\n<h3>\n              Make the most of your digital and agentic engagements<br \/>\n            <\/h3>\n<\/p><\/div>\n<p>          <!-- video player module --><\/p>\n<div class=\"video-player-module video-player-module--multiple\">\n            <!-- video player module, main video --><\/p>\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n<div class=\"wistia_embed wistia_async_pldo8z595h\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- sub video nav wrapper, dark --><\/p>\n<div class=\"video-player-module__video-nav sub-video-nav-wrapper sub-video-nav-wrapper--dark\n            sub-video-nav-wrapper--link-only\"><\/p>\n<div class=\"sub-video-nav-wrapper__title pt-0 pb-3\">\n              <\/div>\n<div class=\"sub-video-nav-wrapper__content\">\n                     <a href=\"\/eu\/resources\/teva-pharmaceuticals-commits-to-veeva-vault-crm\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Teva Pharmaceuticals Commits to Veeva Vault CRM<\/h6>\n<p>Read Press Release<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p>\n<p>                   <a href=\"\/eu\/resources\/merck-kgaa-darmstadt-germany-selects-veeva-vault-crm-worldwide\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Merck KGaA, Darmstadt, Germany Selects Veeva Vault CRM Worldwide<\/h6>\n<p>Read Press Release<\/p>\n<\/p><\/div>\n<p>                <\/a> <\/p>\n<p>                  <a href=\"\/eu\/resources\/why-vault-crm-smb-biopharma-perspectives-on-the-value-and-impact-of-moving-now\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>SMB Biopharma Perspectives on the Value and Impact of Moving Now<\/h6>\n<p>Read White Paper<\/p>\n<\/p><\/div>\n<p>                <\/a> <\/p>\n<p>                  <a href=\"\/eu\/customer-stories\/idorsia-orchestrating-sales-and-marketing-with-campaign-manager\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Idorsia: Orchestrating Sales and Marketing with Vault CRM Campaign Manager<\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>    <!-- Card Block Z Pattern --><\/p>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-end\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h2><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/\" target=\"_self\" rel=\"noopener\">Vault CRM Suite<\/a><\/h2>\n<p>Get the right medicines to more patients with an industry-specific, agentic engagement platform enabling omnichannel orchestration and personalized HCP interactions.<\/p>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Vault CRM<\/h4>\n<p>The agentic CRM for life sciences.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/engage\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Vault CRM Engage<\/h4>\n<p>Digital engagement platform to meet, connect, and share with HCPs.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/events-management\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Vault CRM <br \/> Events Management<\/h4>\n<p>Compliant live, virtual, and hybrid events.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/crm-suite\/campaign-manager\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Vault CRM <br \/>Campaign Manager<\/h4>\n<p>Coordinate sales and marketing engagement in unified campaigns using both non-personal and field channels.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/crm-suite\/crm\/#ai-in-vault-crm\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>AI for Vault CRM<\/h4>\n<p>Fastest path to AI for life sciences companies of all sizes.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Accordions, Single Accordion Title --><\/p>\n<section class=\"accordion-block accordion-block--light accordion-block--single-accordion-title\" style=\"margin-top:50px\">\n<div class=\"container\">\n        <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n<p>            Frequently Asked Questions<br \/>\n          <\/h6>\n<h3>Find all the information <br \/>you\u2019re looking for<\/h3>\n<\/p><\/div>\n<p>        <!-- accordion contents --><\/p>\n<div class=\"accordion-block__wrapper\">\n          <!-- accordion tool 1 --><\/p>\n<div class=\"accordion-block__section accordion-block__section--active\">\n<div class=\"accordion-block__section-content\">\n              <!-- accordion --><\/p>\n<div class=\"accordion accordion-block__drawers\">\n                <!-- accordion item 1 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What is an omnichannel engagement strategy in life sciences?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n                        An omnichannel engagement strategy in life sciences is a customer-centric model that orchestrates a seamless and personalized healthcare professional (HCP) experience across personal and digital channels. Unlike traditional multichannel approaches, omnichannel connects every interaction so that each touchpoint informs the next in a continuous, personalized dialogue. This ensures that whether an HCP meeting in person with a medical science liaison (MSL) or interacting with a digital campaign, the messaging remains consistent, scientifically relevant, timely, and tailored to their specific interests and behaviors.\n                      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 2 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How does the Agentic Commercial<sup>&trade;<\/sup> operating model impact life science engagement?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>The Agentic Commercial<sup>&trade;<\/sup> operating model represents the digital and agentic-first evolution of life sciences engagement, shifting the industry away from one-way, fragmented communication toward continuous, one-to-one conversational dialogues across digital and personal channels.<\/p>\n<p>This transformation is driven by an agentic engagement platform, which connects sales, marketing, and medical teams with a shared customer database and embedded AI. Industry-specific agentic capabilities operate natively within daily commercial workflows to maximize agility and productivity, replacing manual journey orchestration with automated tasks and insights-driven assistance. By coordinating across teams with shared content, data, and engagement channels, this model breaks down organizational silos to create a true customer-centric experience and remove barriers to treatment.\n                        <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>               <!-- accordion item 3 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How does the promotional mix change under an Agentic Commercial<sup>&trade;<\/sup> model?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Under the Agentic Commercial<sup>&trade;<\/sup> model, the promotional mix undergoes a fundamental shift from disconnected, one-way push communications to continuous, two-way conversational dialogues powered by a unified ecosystem with embedded AI.\n                        <\/p>\n<p>This redefines the engagement strategy and investment approach across marketing, field forces, and events:<\/p>\n<ul>\n<li>Marketing: Transitions from static one-way distribution to bidirectional conversations. Digital channels like email pivot from outbound blasts into interactive touchpoints with instant, compliant replies, while brand websites leverage conversational AI platforms like Ostro to replace passive browsing with interactive, immediate Q&#038;A, allowing biopharmas to instantly answer inquiries and immediately pinpoint hidden content gaps.<\/li>\n<li>Field: Sales teams focus on deeper relationship-building with HCPs. Using CRM agentic capabilities like <a href=\"\/eu\/resources\/agentic-call-report-in-vault-crm\/\">Agent Call Report<sup>&trade;<\/sup><\/a>, reps capture the specific, real-world treatment barriers their customers face, converting these field interactions into valuable Commercial Evidence<sup>&trade;<\/sup> that drives actionable insights across the enterprise.<\/li>\n<li>Events and congresses: As informational inquiries migrate to self-service digital and agentic channels, high-value, in-person interactions become significantly more strategic. Peer-to-peer education and live events are deliberately connected to the digital and personal interactions occurring both before and after the event, creating a seamless continuity that drastically accelerates the HCP\u2019s adoption journey.<\/li>\n<\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 4 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can commercial leaders deliver effective HCP engagement?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Delivering effective HCP engagement starts with understanding how healthcare professionals prefer to access scientific information. Biopharmas combine customer insights, coordinated channels, and cross-functional alignment to deliver relevant, timely interactions to create the best experience for HCPs.<\/p>\n<p>Key steps of effective HCP engagement include:<\/p>\n<ul>\n<li>Understand customer preferences: Use engagement data like the <a href=\"https:\/\/www.veeva.com\/eu\/resources\/veeva-hcp-360-trends-report\/\">Veeva HCP 360 Trends Report<\/a> to identify how HCPs prefer to interact.<\/li>\n<li>Align cross-functional teams: Coordinate sales, marketing, and medical teams on a single platform with a unified customer database and embedded AI.<\/li>\n<li>Activate multiple channels: Combine in-person visits with digital engagement such as video meetings, email, events, and conversational AI.<\/li>\n<li>Deliver relevant content: Provide scientific and educational content that adapt dynamically across channels, ensuring the right information reaches the HCP in their preferred format at the exact moment of need.<\/li>\n<li>Leverage agentic capabilities: Deploy industry-specific agentic capabilities like Agentic Call Report<sup>&trade;<\/sup>, Agentic Voice, and AI-Powered Media Search capabilities to increase commercial agility and productivity.<\/li>\n<li>Measure and optimize: Use engagement analytics and feedback to continuously improve outreach.<\/li>\n<\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 5 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How do you connect field and digital channels to create a seamless HCP experience?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p><a href=\"https:\/\/www.veeva.com\/resources\/veeva-2023-trends-in-hcp-omnichannel-engagement-report\/\">Connecting field and digital channels<\/a> requires a unified technology platform, like <a href=\"https:\/\/www.veeva.com\/products\/crm-suite\/crm\/\">Veeva Vault CRM<\/a> that provides a single, shared view of the customer. By centralizing interaction history and data from all channels, biopharmas can move from disjointed campaigns to synchronized journeys. This connectivity allows commercial teams to use real-time insights \u2014 such as a specific content download or webinar attendance \u2014 to inform a rep\u2019s next in-person conversation or a personalized email.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 6 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can commercial teams use real-time insights to personalize engagement?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Commercial teams use <a href=\"https:\/\/www.veeva.com\/eu\/pharma-life-science-data-solutions\/\">real-time insights<\/a> to shift from reactive to proactive, personalized engagement. By capturing signals from both digital and personal channels \u2014 including compliant free-text notes and engagement analytics \u2014 teams uncover <a href=\"https:\/\/www.veeva.com\/resources\/commercial-evidence-with-the-agentic-call-report-and-veeva-ostro\/\">Commercial Evidence<sup>&trade;<\/sup><\/a> and gain immediate visibility into an HCP\u2019s evolving needs or barriers to treatment. These are actionable insights allowing teams to adjust their strategies and deliver value at the exact moment of need, building deeper, trust-based relationships with HCPs.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 7 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can Veeva help with managing data privacy and consent for digital campaigns?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Veeva\u2019s platform provides built-in tools for managing data privacy and consent. It helps companies capture and track customer consent preferences, ensures all digital content is compliant, and audit-ready to meet regulatory requirements like GDPR. This centralized approach ensures that field and marketing teams only engage with HCPs through their preferred channels, maintaining trust and regulatory integrity across every touchpoint.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                 <!-- accordion item 8 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can Veeva help biopharmas increase omnichannel impact?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Veeva helps biopharmas increase omnichannel impact through the Vault CRM Suite, integrating key commercial applications and processes for more effective field planning and engagement across personal and digital channels. <a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/crm\/\">Vault CRM<\/a> is the agentic engagement platform connecting sales, marketing, and medical teams on a single platform with a unified customer database and embedded AI.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/engage\/\">Vault CRM Engage<\/a> provides a digital platform to meet, connect, and share with HCPs through compliant virtual meetings and chat.<\/li>\n<li><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/approved-email\/\">Vault CRM Approved Email<\/a> allows reps to send compliant emails to HCPs in a unified experience.<\/li>\n<li><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/events-management\/\">Vault CRM Events Management<\/a> streamlines the execution of compliant live, virtual, and hybrid events.<\/li>\n<li><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/campaign-manager\/\">Vault CRM Campaign Manager<\/a> coordinates sales and marketing engagement in unified campaigns, aligning both non-personal and field channels.<\/li>\n<\/ul>\n<p>These applications automatically capture engagement data in Vault CRM to provide a 360-degree view of the customer, enabling more intelligent planning and more impactful future conversations.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 9 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Where can I find more information about the Vault CRM Suite?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>You can read more about <a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/\">Vault CRM Suite<\/a>, attend <a href=\"https:\/\/www.veeva.com\/eu\/events\/commercial-summit-europe\/overview\/\">Veeva Commercial Summit<\/a>, or contact your <a href=\"https:\/\/www.veeva.com\/eu\/contact-us\/\">Veeva account team<\/a> for more information.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Cards - Resources Listed --><\/p>\n<section class=\"resource-block-cards resource-block-cards--light\" style=\"margin-top:30px\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center\">\n<h6 style=\"color:#ff6900\">Resources<\/h6>\n<h3>Explore &#038; Learn<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n<p>  <a class=\"resource-card\" href=\"https:\/\/www.veeva.com\/blog\/integrating-whatsapp-business-compliant-instant-messaging-for-omnichannel-engagement\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tBlog\n\t\t\t<\/p><\/div>\n<h5>Integrating WhatsApp Business: Compliant Instant Messaging for Omnichannel Engagement<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2026\/06\/resource-tile-blog-sebastien-noel-340x240-1.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/customer-stories\/from-push-to-pull-astellas-boosts-engagement-with-47-hcp-led-chats\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tCase Study\n\t\t\t<\/p><\/div>\n<h5>From Push to Pull: Astellas Boosts Engagement with 47% HCP-Led Chats<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/06\/resource-tile-astellas-boosts-engagement-340x240@2x.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/veeva-vault-crm-campaign-manager-demo\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tVideo\n\t\t\t<\/p><\/div>\n<h5>Increase the Effectiveness of Every Campaign<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2024\/12\/resource-tile-campaign-manager-demo-340x240-1.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"https:\/\/pme.pmlive.com\/collections\/pme-april-2026\/ef64be9b-0cd9-11f1-bac2-4201ac1fa007-wxtr-9d9k?fullscreen=false\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tArticle\n\t\t\t<\/p><\/div>\n<h5>Pharmaceutical Market Europe | Why the Field is Critical to Next-generation Marketing<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2026\/06\/resource-tile-improve-commercial-operations-with-next-gen-marketing-340x240-1.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p> <!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Engagement Are You Delivering the Omnichannel Experience HCPs Want? Unify commercial teams and processes for more effective customer engagement across personal and digital channels. Watch Explainer Video Contact Us 45 % of accessible HCPs use video 30 % of conversations started by HCPs when given an inbound channel 91% of HCPs consider speaker programs&hellip;<\/p>\n","protected":false},"author":42,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[1699],"class_list":["post-79799","page","type-page","status-publish","hentry","page-canonical-unique","page_type-gateway"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79799"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=79799"}],"version-history":[{"count":50,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79799\/revisions"}],"predecessor-version":[{"id":98601,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79799\/revisions\/98601"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=79799"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=79799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}