{"id":81655,"date":"2025-01-17T18:04:45","date_gmt":"2025-01-17T17:04:45","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=81655"},"modified":"2026-07-22T00:06:08","modified_gmt":"2026-07-21T22:06:08","slug":"medical-congress","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/eu\/medical-congress\/","title":{"rendered":"Medical Congress"},"content":{"rendered":"<style>\n.veeva-2024 h4.congress {\nfont-size: 36px;\n}\n@media (min-width:768px) {\n.veeva-2024 h4.congress {\nfont-size: 42px;\n}\n}\n.veeva-2024  #hero.hero-centered--image {\n--mobile-image: url(\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/background\/suite-hero-mobile.jpg);\n--desktop-image: url(\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/background\/suite-hero-desktop.jpg);\n}\n.veeva-2024 .quote-card__person-info .client-logo {\nbackground: hsla(0,0%,100%,.2);\n}<\/p>\n<p>.veeva-2024 .quote-card__person-info .client-logo img {\nfilter: drop-shadow(0 1000px white);\noverflow: hidden;\ntransform: translateY(-1000px);\n}\n.veeva-2024  .quote-card__quote-wrapper em {\nfont-size:18px;line-height:24px;font-weight:300;\n}\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"\">\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h6>Congresses<\/h6>\n<h1>Maximize Your Impact at Medical Congresses<\/h1>\n<p style=\"max-width:800px\">Prioritize the right events, coordinate engagement across teams, and gain deeper insights.<\/p>\n<\/p><\/div>\n<\/section>\n<p>      <!-- Z Pattern - Products, Light --><\/p>\n<section class=\"z-pattern z-pattern-products z-pattern--light z-pattern--bg-grey section-rounded\" style=\"padding:60px 0;background: white;\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n            <!-- z-pattern: copy container --><\/p>\n<div class=\"copy-container copy-container--eyebrow-gradient copy-container--center copy-container--left-lg\">\n<h6>Resources<\/h6>\n<h3>Learn from industry experts<\/h3>\n<p>Get best practices from experts and medical affairs leaders at Astellas, UCB and United Therapeutics.<\/p>\n<\/p><\/div>\n<p>             <!-- z-pattern: img section --><\/p>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/congresses-gain-experts-800x450-1.png\" alt=\"\" \/>\n                <\/div>\n<\/p><\/div>\n<p>            <!-- z-pattern: content section --><\/p>\n<div class=\"z-pattern__content z-pattern__subgrid\">\n                <a class=\"z-pattern-products__subpoint\" href=\"\/eu\/resources\/5-ways-to-maximize-medical-congress-impact-with-deep-data\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>5 Ways to Maximize Medical Congress Impact with Deep Data<\/h6>\n<p>                        <span class=\"icon\" data-icon=\"arrow-up-right--black\"><\/span>\n                    <\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Read this article on enabling MSLs to prepare for congresses with Link Key People\n<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n\t\t\t\t<a class=\"z-pattern-products__subpoint\" href=\"\/eu\/customer-stories\/breaking-silos-in-cross-functional-kol-engagement-qa-with-astellas\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Breaking Silos in Cross-Functional KOL Engagement: Q&#038;A with Astellas<\/h6>\n<p>                        <span class=\"icon\" data-icon=\"arrow-up-right--black\"><\/span>\n                    <\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Read this Q&#038;A with Astellas to learn how they optimize expert engagement at congresses<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a class=\"z-pattern-products__subpoint\" href=\"https:\/\/medicalaffairs.org\/medical-congresses-optimizing-your-most-strategic-investment\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>How To Optimize Your Most Strategic Investment<\/h6>\n<p>                        <span class=\"icon\" data-icon=\"arrow-up-right--black\"><\/span>\n                    <\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Listen to the MAPS podcast with United Therapeutics<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a class=\"z-pattern-products__subpoint\" href=\"\/eu\/customer-stories\/maximizing-congress-impact-with-link-workflow\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Maximizing Congress Impact with Link Workflow<\/h6>\n<p>                        <span class=\"icon\" data-icon=\"arrow-up-right--black\"><\/span>\n                    <\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Watch the video to hear how UCB engages as one unified organization<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p><\/div>\n<\/p><\/div>\n<p>        <!-- z-pattern__image will be duplicated to here via js for desktop ui -->\n    <\/div>\n<\/section>\n<p>    <!-- Quote Block  --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\" style=\"margin-bottom: -150px;\nz-index: 1;\"><\/p>\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\" style=\"color:white;background: var(--Dark-Linear, linear-gradient(191deg, #1B2F54 -4.76%, #01050B 12.81%, #02060D 27.11%, #030710 38.64%, #040A13 47.9%, #060C18 55.41%, #080F1D 61.65%, #0A1223 67.14%, #0C1629 72.38%, #0E1A2F 77.87%, #101D36 84.11%, #13213C 91.61%, #152543 100.88%, #172849 112.41%, #192C4F 126.71%, #1B2F54 144.28%));\">\n<div class=\"quote-card__quote-wrapper\">\n            <em>Excerpt from Four Key Strategies for Optimizing Your Medical Congress Impact<\/em><\/p>\n<p>\u201cYou can&#8217;t just rely on the usual experts anymore. You also need to consider the entire patient journey and understand who makes decisions along the way.\u201d<\/p>\n<p>            <a class=\"button-outline button-outline--white\" href=\"https:\/\/www.pharmexec.com\/view\/strategies-optimizing-medical-congress-strategy\" target=\"_blank\" rel=\"noopener\"> Read Article<\/a>\n            <\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/04\/unitedtherapeutics.png\" alt=\"boehringer ingelheim\" \/>\n              <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/12\/congresses-quote-Carolina-Lowe-128x128-1.png\" alt=\"\">\n                <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Carolina Lowe<\/h5>\n<h6>Associate Vice President of Medical Engagement and Capabilities<br \/>\nUnited Therapeutics<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>      <!-- Z Pattern - Products, Light --><\/p>\n<section class=\"z-pattern z-pattern-products z-pattern--light z-pattern--bg-grey section-rounded\" style=\"padding-top:220px;background: linear-gradient(0deg,#eef1f5 5.2%,#eef1f5 92.04%);\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n            <!-- z-pattern: copy container --><\/p>\n<div class=\"copy-container copy-container--eyebrow-gradient copy-container--center copy-container--left-lg\">\n<h6>Reports<\/h6>\n<h3>Gain insights on top congresses<\/h3>\n<p>Total contributors, top industry sponsors, and more \u2014 powered by Veeva Link Key People data.<\/p>\n<\/p><\/div>\n<p>            <!-- z-pattern: img section --><\/p>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/12\/congresses-gain-insights-800x450-1.png\" alt=\"\" \/>\n                <\/div>\n<\/p><\/div>\n<p>            <!-- z-pattern: content section --><\/p>\n<div class=\"z-pattern__content z-pattern__subgrid\">\n            <a class=\"z-pattern-products__subpoint\" href=\"\/eu\/resources\/2026-asco-insights-powered-by-veeva-link-data\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>2026 ASCO Insights<\/h6>\n<p>                        <span class=\"icon\" data-icon=\"arrow-up-right--black\"><\/span>\n                    <\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Key stats from the annual meeting of the American Society of Clinical Oncology<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a class=\"z-pattern-products__subpoint\" href=\"\/eu\/resources\/2025-ash-insights-powered-by-veeva-link-data\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>2025 ASH Insights<\/h6>\n<p>                        <span class=\"icon\" data-icon=\"arrow-up-right--black\"><\/span>\n                    <\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Key stats from the annual meeting of the American Society of Hematology<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n\t\t\t\t<a class=\"z-pattern-products__subpoint\" href=\"\/eu\/resources\/2025-esmo-insights-powered-by-veeva-link-data\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>2025 ESMO Insights<\/h6>\n<p>                        <span class=\"icon\" data-icon=\"arrow-up-right--black\"><\/span>\n                    <\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Key stats from the annual meeting of the European Society For Medical Oncology<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p><\/div>\n<\/p><\/div>\n<p>        <!-- z-pattern__image will be duplicated to here via js for desktop ui -->\n    <\/div>\n<\/section>\n<p>    <!-- Card Block Z Pattern --><br \/>\n  <!-- Card Block: Z Pattern, light mode, cards start --><\/p>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-start\" style=\"padding-top: 10.8rem;\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h4 class=\"congress\">\n                Work smarter with Veeva solutions<br \/>\n            <\/h4>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n                <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/veeva-link\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva Link Key People<\/h4>\n<p>Identify and engage the right people with deep KOL insights.<\/p>\n<div class=\"z-pattern-card__icon\">\n                        <span class=\"icon\" data-icon=\"arrow-up-right--black\"><\/span>\n                    <\/div>\n<p>                <\/a>\n            <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n                <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/veeva-link\/workflow\/congresses\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva Link Workflow<\/h4>\n<p>Enable cross-functional teams to manage engagements at congresses.<\/p>\n<div class=\"z-pattern-card__icon\">\n                        <span class=\"icon\" data-icon=\"arrow-up-right--black\"><\/span>\n                    <\/div>\n<p>                <\/a>\n            <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n                <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/veeva-medical-insights\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva Link Medical Insights<\/h4>\n<p>Get the right insights to the right people to inform your strategy.<\/p>\n<div class=\"z-pattern-card__icon\">\n                        <span class=\"icon\" data-icon=\"arrow-up-right--black\"><\/span>\n                    <\/div>\n<p>                <\/a>\n            <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n                <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/vault-medical\/veeva-medcomms\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva Vault MedComms<\/h4>\n<p>Manage the approval, storage, and distribution of your medical content.<\/p>\n<div class=\"z-pattern-card__icon\">\n                        <span class=\"icon\" data-icon=\"arrow-up-right--black\"><\/span>\n                    <\/div>\n<p>                <\/a>\n            <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n                <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/vault-crm-medical\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva Vault CRM<\/h4>\n<p>Develop strategic relationships and engage with key stakeholders across channels.<\/p>\n<div class=\"z-pattern-card__icon\">\n                        <span class=\"icon\" data-icon=\"arrow-up-right--black\"><\/span>\n                    <\/div>\n<p>                <\/a>\n            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\" style=\"color:white;background: var(--Dark-Linear, linear-gradient(191deg, #1B2F54 -4.76%, #01050B 12.81%, #02060D 27.11%, #030710 38.64%, #040A13 47.9%, #060C18 55.41%, #080F1D 61.65%, #0A1223 67.14%, #0C1629 72.38%, #0E1A2F 77.87%, #101D36 84.11%, #13213C 91.61%, #152543 100.88%, #172849 112.41%, #192C4F 126.71%, #1B2F54 144.28%));\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWe identified that 93% of our field teams save between one and five hours of desk-based work each week by using Link Key People. The return on investment is clear.\u201d<\/p>\n<p>            <a class=\"button-outline button-outline--white\" href=\"\/eu\/customer-stories\/advanz-pharma-enables-field-medical-teams-to-have-enhanced-scientific-engagement\/\" target=\"_self\" rel=\"noopener\"> Read Article<\/a>\n            <\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/03\/Product-Page-Customer-Logo-Advanz-Color-TransparentBG@2x.png\" alt=\"boehringer ingelheim\" \/>\n              <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/12\/congresses-quote-Angela-Smart-128x128-1.png\" alt=\"\">\n                <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Angela Smart<\/h5>\n<h6>Director of Global Medical Excellence and Operations<br \/>\nADVANZ PHARMA<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"resource-block-cards resource-block-cards--light\" id=\"resource-block-0\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Customer Stories<\/h6>\n<h3>How Veeva customers maximize congress impact<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded resource-block__cards--gridded-4-up\">\n                  <a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/blog\/3-ways-emerging-biotech-and-pharma-leaders-can-use-data-to-level-the-playing-field\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read blog<\/h6>\n<h5>3 ways emerging biotech and pharma leaders can use data to level the playing field<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/resource-tile-blog-3-Ways-Emerging-Biotech-and-Pharma-Leaders-Can-Use-Data-to-Level-the-Playing-Field-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><br \/>\n\t\t  <a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/customer-stories\/sanofis-journey-to-more-data-driven-kol-engagement\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Watch video<\/h6>\n<h5>Sanofi&#8217;s journey to more data-driven KOL engagement<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/resource-tile-link-key-people-journey-to-more-data-driven-kol-engagement-video_340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/customer-stories\/advanz-pharma-enables-field-medical-teams-to-have-enhanced-scientific-engagement\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Q&#038;A<\/h6>\n<h5>Enabling field medical teams to have enhanced scientific Engagements<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/12\/resource-logo-tile-advanz-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-transforming-kol-engagement-planning-for-greater-medical-impact\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read customer story<\/h6>\n<h5>Transforming KOL engagement planning for greater medical impact<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/06\/ucb-unlocking-the-value-of-crm-for-medical-affairs.png\" alt=\"\"><\/div>\n<p><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prioritize the right events, drive relevant engagement, and gain deeper insights.<\/p>\n","protected":false},"author":42,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"coauthors":[1699],"class_list":["post-81655","page","type-page","status-publish","hentry","page_type-hub","region-eu"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - 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