{"id":81923,"date":"2025-01-31T19:14:53","date_gmt":"2025-01-31T18:14:53","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=81923"},"modified":"2026-04-06T22:38:35","modified_gmt":"2026-04-06T20:38:35","slug":"site-perspectives-5-key-insights-to-become-a-sponsor-of-choice","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/eu\/site-perspectives-5-key-insights-to-become-a-sponsor-of-choice\/","title":{"rendered":"Site Perspectives: 6 Key Insights to Become a Sponsor of Choice"},"content":{"rendered":"<style>\n@media (min-width:768px) {\n.veeva-2024 .hero-centered {\npadding: 120px 0 130px 0;\n}\n}<\/p>\n<p>#hero.hero-centered--image {\n--mobile-image: url(https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/image-how-to-become-a-sponsor-hero@2x.png);\n--desktop-image: url(https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/image-how-to-become-a-sponsor-hero@2x.png);\n}<\/p>\n<p>.veeva-2024 .content-block__content h2 {<\/p>\n<p>margin-top: 1rem!important;\n}<\/p>\n<p>@media (min-width:991px) {\n.veeva-2024 .content-block__content h2 {\nfont-size:32px!important;\nline-height:39px!important;\nmargin-top: 1rem!important;\n}\n}<\/p>\n<p>.veeva-2024 .content-block__content h2 div {\ndisplay:none; \n}\n.veeva-2024 .form-dropdown--toc span {\ndisplay:none; \n}\n.veeva-2024 .content-block__content hr {\nborder: 0;\nborder-top: 1px solid #afafaf;\nmargin-bottom: 50px;\nmargin-top: 50px;\n}\n.veeva-2024 .content-block__content .number-icon {\nwidth:64px;height:64px;margin-bottom:15px;\n}\n\/* QUOTE BOX *\/<\/p>\n<p>@media (min-width:0px) {\n.veeva-2024 .quote-card-vertical {\ngap: 2px;\npadding: 60px 8% 60px 8%;\n}\n}\n.veeva-2024 .carousel {\nbox-shadow: none;\n}\n.veeva-2024 .quote-card__quote-wrapper p{\nfont-size:22px!important;\nline-height:29px!important;\nmax-width:unset;\nfont-weight:500;\n}\n@media (min-width:991px) {\n.veeva-2024 .quote-card__quote-wrapper p{\nfont-size:32px!important;\nline-height:39px!important;\nmax-width:unset;\nfont-weight:500;\n}\n}<\/p>\n<p>.veeva-2024 .quote-card-vertical .quote-card__person-info {\nmargin-top: 0;\n}\n\/* END QUOTE BOX *\/<\/p>\n<p>\/* PRE FOOTER *\/<\/p>\n<p>.veeva-2024 .hero-contained {\npadding: 30px 40px;\n}<\/p>\n<p>@media (min-width:768px) {\n.veeva-2024 .hero-contained {\npadding: 60px 100px;\n}\n}\n.veeva-2024 .hero-contained--footer-fix .copy-container h3 {\nfont-size:26px!important;\nline-height:32px!important;\n}\n@media (min-width:768px) {\n.veeva-2024 .hero-contained--footer-fix .copy-container h3 {\nfont-size:32px!important;\nline-height:39px!important;\n}\n}\n.veeva-2024 .hero-contained--footer-fix {\nmin-height: unset;\n}<\/p>\n<p>\/* END PRE FOOTER *\/\n.dark-box  {\nmargin-top:32px;\ncolor: white;\nbackground: var(--Dark-Linear, linear-gradient(191deg, #1B2F54 -4.76%, #01050B 12.81%, #02060D 27.11%, #030710 38.64%, #040A13 47.9%, #060C18 55.41%, #080F1D 61.65%, #0A1223 67.14%, #0C1629 72.38%, #0E1A2F 77.87%, #101D36 84.11%, #13213C 91.61%, #152543 100.88%, #172849 112.41%, #192C4F 126.71%, #1B2F54 144.28%));\npadding:50px;\nborder-radius: 40px;\n}\n.dark-box  h6 {\nfont-size:24px!important;\nline-height:28px!important;\ncolor:#F46700;\nmargin-bottom:18px;\n}<\/p>\n<p>.veeva-2024 .content-block__content h5 {<\/p>\n<p>margin-bottom: .8rem!important;\nmargin-top: 0!important;\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"\">\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--left\">\n<h1>Site Perspectives:<br \/> 6 Key Insights to Become<br \/> a Sponsor of Choice<\/h1>\n<p style=\"max-width:800px\">Clinical research sites weigh in on how sponsors can improve working relationships<\/p>\n<\/p><\/div>\n<\/section>\n<div class=\"content-block container-lg px-0 \">\n<div class=\"content-block__sidebar\">\n\t<!-- Page TOC: desktop --><\/p>\n<div class=\"page-toc\" data-toc-target-element-selector=\"h2:not(.gray-box h2)\">\n<div class=\"page-toc__field-desktop-wrapper\">\n<h6>Table of Contents<\/h6>\n<p>\t\t\t\t<!-- Page TOC fields will be added automatically -->\n\t \t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t  <!-- Page TOC: mobile --><\/p>\n<div class=\"page-toc__field-mobile-wrapper container\">\n<div class=\"form-dropdown dropdown form-dropdown--toc\">\n\t  \t\t<button class=\"dropdown-toggle\" role=\"button\" id=\"page-toc-mobile-dropdown\" data-bs-toggle=\"dropdown\" aria-expanded=\"true\"><\/p>\n<h6 class=\"form-dropdown--toc__display-item\">\n<\/h6>\n<p>\t  \t\t<\/button><\/p>\n<ul class=\"dropdown-menu\" aria-labelledby=\"page-toc-mobile-dropdown\" data-popper-placement=\"top\">\n\t\t\t\t<!-- dropdown items will be added automatically  -->\n\t \t\t<\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <!-- Main Content --><\/p>\n<div class=\"content-block__content container\" data-toc-target-area=\"\">\n<p>\n\t\t\tClinical research sites are the backbone of drug development, yet <a href=\"https:\/\/milkeninstitute.org\/content-hub\/research-and-reports\/reports\/supply-clinical-trial-sites-openings-closings-and-longevity\" rel=\"noopener\" target=\"_blank\">60% of sites<\/a> cease operations within their first year. This is due, in large part, to increased protocol complexity and the proliferation of fragmented technology solutions. Sites are often forced to adopt dozens of sponsor-specific tools and build customized workflows around them, increasing site burden with manual and error-prone processes.\n\t\t\t<\/p>\n<p>\n\t\t\tThese compounding challenges have reached an inflection point. A <a href=\"https:\/\/sites.veeva.com\/resources\/site-survey-top-10-white-paper-2025\/\" rel=\"noopener\" target=\"_blank\">recent survey<\/a> targeting over 10,000 research site professionals found that the top two technology challenges for sites are managing multiple logins and growing numbers of sponsor-selected vendors. One site commented \u201cWe have turned down several studies that use multiple technologies \u2013 both for subjects and ourselves. It just becomes too complicated.\u201d\u00a0\n\t\t\t<\/p>\n<p>\n\t\t\tSites need consistency to better serve patients, and companies who answer the call will position themselves as sponsors of choice in a competitive market. In this report, representatives from clinical research sites \u2013 including Lurie Children\u2019s Hospital, ClinOhio Research Services, Skylight Health, and more \u2013 discuss how sponsors can improve site relationships.\n\t\t\t<\/p>\n<hr>\n<p>\t\t\t<img decoding=\"async\" class=\"number-icon\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/image-how-to-become-a-sponsor-section-1@2x.png\" alt=\"\" \/><\/p>\n<h2>\n<div>#1 &nbsp;<\/div>\n<p>Give sites standard ways to work across sponsors<\/h2>\n<p>\n\t\t\tThe senior director of clinical research informatics at a top oncology site in New York found that their average coordinator spends about 80% of their time on data entry and query resolution. This impacts site staff turnover. \u201cResearch coordinators do not get into this industry because they want to copy and paste data all day. They want to work with investigators, speak to patients, and learn the science,\u201d says the executive.\n\t\t\t<\/p>\n<p>\n\t\t\tTheresa Oswald, director of research operations and conduct at Lurie Children\u2019s Hospital, says that if sponsors can reevaluate their systems landscape to see where they can consolidate, it would lessen that burden. \u201cTechnology can ease some of our struggles by streamlining our workflows, like helping us keep track of what&#8217;s due without needing to sort through emails,\u201d she explains.\u00a0\n\t\t\t<\/p>\n<p>\n\t\t\tFor example, many sponsors have individual solutions to manage study documents, safety letter distribution, payment letters, and end-of-study media. Instead, sponsors can look for solutions that <a href=\"\/eu\/products\/veeva-site-connect\/\">unify these capabilities<\/a> under one login. This way, sites can have everything they need in one place to help them stay informed and close out tasks in just a few clicks.\n\t\t\t<\/p>\n<p>\n\t\t\t\u201cIf a coordinator or a site administrator can log in and see the things that are due each day without having to search for them in email or try to remember who sent them, that would save time,\u201d says Oswald.\n\t\t\t<\/p>\n<section class=\"quote-tabs quote-tabs--light\" style=\"margin-top:40px;margin-bottom:40px\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n\t\t\t\t\t\t<!-- Carousel --><br \/>\n\t\t\t\t\t\t<!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n<div class=\"carousel-indicators\"><\/div>\n<div class=\"carousel-inner\">\n<div class=\"carousel-item\">\n\t\t\t\t\t\t\t\t\t<!-- quote-card-vertical --><\/p>\n<div class=\"quote-card quote-card-vertical\" style=\"color:white;background: var(--Dark-Linear, linear-gradient(191deg, #1B2F54 -4.76%, #01050B 12.81%, #02060D 27.11%, #030710 38.64%, #040A13 47.9%, #060C18 55.41%, #080F1D 61.65%, #0A1223 67.14%, #0C1629 72.38%, #0E1A2F 77.87%, #101D36 84.11%, #13213C 91.61%, #152543 100.88%, #172849 112.41%, #192C4F 126.71%, #1B2F54 144.28%));\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cIf a coordinator or a site administrator can just log in and see the things that are due each day without having to filter them in your email or try to remember who sent them to you, that would save time.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"avatar-thumbnail\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/image-how-to-become-a-sponsor-headshot-theresa-oswald@2x.png\" alt \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Theresa Oswald<\/h5>\n<h6>Director of Research Operations and Conduct, Lurie Children\u2019s Hospital<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>\n\t\t\tAlthough these process improvements may seem small, they can have a big impact on site staff and patients. Alisha Garibaldi, CEO of Skylight Health Research, has seen the impact firsthand. \u201cThe patient-facing aspects of our job are very important, but there\u2019s so much we have to do on the backend to get in front of our patients,\u201d she explains. \u201c Taking away a couple of hours per week that we spend working on regulatory matters will give us more time to connect with patients, improve our follow-up rates, and make sure that our trial results are valid.\u201d\n\t\t\t<\/p>\n<section class=\"quote-tabs quote-tabs--light\" style=\"margin-top:40px;margin-bottom:40px\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n\t\t\t\t\t\t<!-- Carousel --><br \/>\n\t\t\t\t\t\t<!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n<div class=\"carousel-indicators\"><\/div>\n<div class=\"carousel-inner\">\n<div class=\"carousel-item\">\n\t\t\t\t\t\t\t\t\t<!-- quote-card-vertical --><\/p>\n<div class=\"quote-card quote-card-vertical\" style=\"color:white;background: var(--Dark-Linear, linear-gradient(191deg, #1B2F54 -4.76%, #01050B 12.81%, #02060D 27.11%, #030710 38.64%, #040A13 47.9%, #060C18 55.41%, #080F1D 61.65%, #0A1223 67.14%, #0C1629 72.38%, #0E1A2F 77.87%, #101D36 84.11%, #13213C 91.61%, #152543 100.88%, #172849 112.41%, #192C4F 126.71%, #1B2F54 144.28%));\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cTaking away a couple of hours per week that we spend working on regulatory matters will give us more time to connect with patients, improve our follow-up rates, and make sure that our trial results are valid.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"avatar-thumbnail\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/image-how-to-become-a-sponsor-headshot-alisha-garibaldi@2x.png\" alt \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Alisha Garibaldi<\/h5>\n<h6>CEO, Skylight Health Research<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<hr>\n<p>\t\t\t<img decoding=\"async\"  class=\"number-icon\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/image-how-to-become-a-sponsor-section-2@2x.png\" alt=\"\" \/><\/p>\n<h2>\n<div>#2 &nbsp;<\/div>\n<p>Approach sites when ready<\/h2>\n<p>\n\t\t\tTina Bowdish, senior director of clinical research at a cancer research center, recommends that <a href=\"https:\/\/www.appliedclinicaltrialsonline.com\/view\/2024-veeva-quality-summit-tina-bowdish-site-sponsor-relationships\" target=\"_blank\" rel=\"noopener\">sponsors are truly ready<\/a> before approaching sites to launch a study. \u201cIt&#8217;s great to get site feedback before you launch a study. But, when you&#8217;re trying to initiate a trial and the sponsor doesn&#8217;t have all of their vendors and documents completed, it makes it really difficult on sites. It lengthens our start-up process,\u201d she says.\u00a0\n\t\t\t<\/p>\n<p>\n\t\t\tSponsors can administer <a href=\"\/eu\/resources\/vault-study-startup-demo-feasibility-surveys\/\">industry-standard feasibility questions<\/a> to create site and principal investigator (PI) profiles, which reduces the number of times site staff have to answer the same questions, improves the start-up experience, and helps identify the right sites for a study faster.\u00a0\n\t\t\t<\/p>\n<p>\n\t\t\tTime saved in <a href=\"\/eu\/products\/veeva-study-startup\/\">study start-up<\/a> has a positive impact on patients. \u201cI am at a pediatric site and we do a lot of rare disease trials,\u201d says Oswald. \u201cThe time it takes for study start-up is really impactful to our families. They are waiting for these studies to enroll their children so they can get a lifesaving treatment.\u201d\u00a0\n\t\t\t<\/p>\n<section class=\"quote-tabs quote-tabs--light\" style=\"margin-top:40px;margin-bottom:40px\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n\t\t\t\t\t\t<!-- Carousel --><br \/>\n\t\t\t\t\t\t<!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n<div class=\"carousel-indicators\"><\/div>\n<div class=\"carousel-inner\">\n<div class=\"carousel-item\">\n\t\t\t\t\t\t\t\t\t<!-- quote-card-vertical --><\/p>\n<div class=\"quote-card quote-card-vertical\" style=\"color:white;background: var(--Dark-Linear, linear-gradient(191deg, #1B2F54 -4.76%, #01050B 12.81%, #02060D 27.11%, #030710 38.64%, #040A13 47.9%, #060C18 55.41%, #080F1D 61.65%, #0A1223 67.14%, #0C1629 72.38%, #0E1A2F 77.87%, #101D36 84.11%, #13213C 91.61%, #152543 100.88%, #172849 112.41%, #192C4F 126.71%, #1B2F54 144.28%));\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cThe time it takes for study start-up is really impactful to our families. They are waiting for these studies to enroll their children so they can get a lifesaving treatment.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"avatar-thumbnail\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/image-how-to-become-a-sponsor-headshot-theresa-oswald@2x.png\" alt \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Theresa Oswald<\/h5>\n<h6>Director of Research Operations and Conduct, Lurie Children\u2019s Hospital<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>\n\t\t\tBowdish adds: \u201cIf sponsors could make sure that they are truly ready before they approach us about a study, I think we could significantly cut down on long study start-up timelines.\u201d\n\t\t\t<\/p>\n<hr>\n<p>\t\t\t<img decoding=\"async\"  class=\"number-icon\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/image-how-to-become-a-sponsor-section-3@2x.png\" alt=\"\" \/><\/p>\n<h2>\n<div>#3 &nbsp;<\/div>\n<p>Develop clear guidance for sites beyond the protocol<\/h2>\n<p>\n\t\t\tSponsors can proactively share better guidance to equip sites for their trials. This can come in <a href=\"\/eu\/resources\/veeva-site-connect-explainer-video\/\">many forms<\/a>, including designated sponsor points of contact, centralized locations for system processes and documents, and guidelines to supplement the protocol. Having clear guidance in place also ensures that sites have a view across their team\u2019s training, in compliance with <a href=\"\/eu\/blog\/ich-gcp-e6r3-compliance-6-key-changes-clinical-teams-need-to-know\/\">ICH GCP E6(R3) expectations<\/a>.  <\/p>\n<p>\n\t\t\tOne example from Brad Hightower, founder of Hightower Clinical, is in the development of <a href=\"\/eu\/state-of-digital-clinical-trials\/\">electronic case report form<\/a> (eCRF) guidelines.\u00a0\n\t\t\t<\/p>\n<p>\n\t\t\t\u201cSometimes the protocol is not clear enough; it asks for vitals but may not tell you that you need three sets of vitals, five minutes apart,\u201d Hightower says. \u201cSponsors should provide a combination of the protocol and any supporting guidelines needed \u2014 and we shouldn\u2019t have to ask for them.\u201d\n\t\t\t<\/p>\n<p>\n\t\t\tHaving the eCRF completion guidelines is necessary for training on the electronic data capture (EDC) system, and for site staff to collaborate with other internal departments.\n\t\t\t<\/p>\n<p>\n\t\t\t\u201cAs I\u2019m going through the protocol and looking at the schedule of events, I like to be able to have the eCRF guidelines available to know what I need to capture. When I trained on Veeva [EDC] for the first time, I liked that we were able to enroll a practice patient before we got access to the live database for the study. That really helped me figure out the nuances of the EDC. Normally, the first time we ever actually enter information into the EDC is when we have a patient to screen.\u201d \u2013 Research Coordinator at Vanderbilt Clinical Trials Center\n\t\t\t<\/p>\n<hr>\n<p>\t\t\t<img decoding=\"async\"  class=\"number-icon\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/image-how-to-become-a-sponsor-section-4@2x.png\" alt=\"\" \/><\/p>\n<h2>\n<div>#4 &nbsp;<\/div>\n<p>Prioritize meaningful study training<\/h2>\n<p>\n\t\t\tWhen it comes to <a href=\"\/eu\/products\/veeva-study-training\/\">study training<\/a>, a more intentional approach makes things easier for site staff. For example, a common scenario for <a href=\"\/eu\/resources\/faster-training-faster-trials-guide-for-site-training\/\">site initiation training<\/a> involves gathering site staff in a room to review a PowerPoint presentation with screenshots of each section of the protocol.\u00a0\n\t\t\t<\/p>\n<p>\n\t\t\tInstead, sponsors can consider replacing that time-intensive experience with an interactive package of online materials, including a video overview of the compound and a quiz on the protocol. The latter is more effective and efficient, enabling the sponsor to assign the training when it is relevant to the trial milestone. It also gives site staff the freedom to complete training at a time that works best for them.\n\t\t\t<\/p>\n<p>\n\t\t\tThen, sites and sponsors can focus on more meaningful activities during initiation and other face-to-face interactions, such as:\n\t\t\t<\/p>\n<ul>\n<li>Answering PI questions on protocol or dosing<\/li>\n<li>Reviewing enrollment criteria\u00a0<\/li>\n<li>Relationship building<\/li>\n<\/ul>\n<p>\n\t\t\t\u201cSite initiation should be a short series of meetings versus one big slide presentation,\u201d says <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7255617903838846977\/\" rel=\"noopener\">Hightower<\/a>. \u201cAll of it is helpful, but some of it would be far more helpful beforehand or could be resolved before a four-hour slide presentation.\u201d\n\t\t\t<\/p>\n<hr>\n<p>\t\t\t<img decoding=\"async\"  class=\"number-icon\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/image-how-to-become-a-sponsor-section-5@2x.png\" alt=\"\" \/><\/p>\n<h2>\n<div>#5 &nbsp;<\/div>\n<p>Streamline document exchange<\/h2>\n<p>\n\t\t\tOne of the most taxing parts of site-sponsor collaboration is document exchange. For example, a single three-year study with 200 sites can accrue an estimated 364,500 documents and 122,200 transactions, such as emails and chats. This amounts to 10,000 hours spent sharing information per study.\n\t\t\t<\/p>\n<p>\t\t\t<img decoding=\"async\" class=\"img-responsive\" style=\"margin:32px 0\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/image-how-to-become-a-sponsor-2@2x.png\" alt=\"\" \/><\/p>\n<p>\n\t\t\tJim Sanders, president and founder of ClinOhio Research Services, struggled with the manual effort it took to send information back and forth. \u201cOne of the biggest challenges during study start-up is making sure that all the documents that the sponsor requests are completed properly and sent back to them promptly,\u201d he says. \u201cWhen you\u2019re looking at these massive zip files of regulatory documents from the sponsor via email, that can get challenging. Sometimes you don&#8217;t even have the space to store them on your computer. Or, the emails bounce back because the files are too big.\u201d\n\t\t\t<\/p>\n<p>\n\t\t\tWith a dedicated <a href=\"\/eu\/products\/veeva-site-connect\/\">site-sponsor collaboration solution<\/a>, ClinOhio has cut down on its email usage during study start-up. In one study, the team went from sending 140-150 emails to the sponsor down to only 30-35 \u2014 a roughly 75% decrease in daily email volume. ClinOhio also shortened its response time from 6-7 days to just 2-3. \u201cWe&#8217;ve had a better relationship with the sponsor because of this. We&#8217;re not getting frustrated with them and they&#8217;re not pinging us for the same documents because it&#8217;s all right there.\u201d\n\t\t\t<\/p>\n<p>\t\t\t<img decoding=\"async\" class=\"img-responsive\" style=\"margin:32px 0\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/01\/image-how-to-become-a-sponsor-3@2x.png\" alt=\"\" \/><\/p>\n<p>\n\t\t\t<a href=\"\/eu\/state-of-digital-clinical-trials\/\">Hightower adds<\/a>: \u201cI would love to see us get out of email communication and into a platform where things can be tracked. We receive multiple emails with zip files for regulatory matters and send a spreadsheet back and forth for budget negotiations, both of which introduce errors and inefficiencies.\u201d\n\t\t\t<\/p>\n<p>\t\t\t<img decoding=\"async\"  class=\"number-icon \" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/04\/image-how-to-become-a-sponsor-section-6@2x.png\" alt=\"\" \/><\/p>\n<h2>\n<div>#6 &nbsp;<\/div>\n<p>Simplify patient data collection and management<\/h2>\n<p>\n\t\t\tIn addition to document exchange, site staff spend considerable time manually transcribing data from paper to electronic systems, leading to errors and delays. A holistic data capture application such as <a href=\"https:\/\/sites.veeva.com\/esource\" rel=\"noopener\" target=\"_blank\">eSource<\/a> would allow sites to enter data once, at the source, whether through EHR or direct data capture. From here, the data flows directly into the sponsor&#8217;s environment, eliminating the need for transcription and associated verification. For sites, this would maximize efficiency; accelerate reimbursement with faster, more accurate EDC submissions; and increase data quality with automated form creation and data checks.\n\t\t\t<\/p>\n<p>\n\t\t\tImproving the site experience also goes hand-in-hand with improving the patient experience. Sponsors that focus on easing trial participation, alongside reducing the burden that unreliable eCOA puts on patients, see the benefits.\n\t\t\t<\/p>\n<p>\n\t\t\tUCB\u2019s Chief Digital Technology Officer, Edwin Erckens, discusses <a href=\"\/eu\/ecoa-customer-stories\/\">scaling a modern eCOA<\/a> solution for patients: \u201cThe technology is one thing, but change is super important. Our digital study operations team checks what the eCOA requirements are with internal study teams, and helps with onboarding sites,\u201d he says. \u201cWe received positive feedback from patients and site staff, and are delivering ROI.\u201d\n\t\t\t<\/p>\n<div class=\"dark-box\">\n<h6>Improving site engagement<\/h6>\n<p>\nSponsors should look for unified solutions that automate information flow across trial partners, processes, and systems to improve site collaboration. Modern site collaboration solutions should have features like:\n<\/p>\n<ul>\n<li><strong>Single sign-on<\/strong> to give sites easy access to all sponsor technologies through one ID\u00a0\u00a0<\/li>\n<li><strong>A simple, free app<\/strong> to easily manage site content like ISF and delegation logs<\/li>\n<li><strong>Streamlined information and data exchange<\/strong> to improve collaboration between sponsors and CROs<\/li>\n<li><strong>High-value training<\/strong> where sponsors assign tasks automatically before site visits and track on-site activities<\/li>\n<\/ul>\n<p>\nMaking a strategic effort to engage sites and give them a seat at the table will streamline study execution and elevate companies to a sponsor of choice. An effective site-centric approach can be straightforward: prioritize site input and foster collaboration to ensure better clinical trial outcomes for all.\n<\/p>\n<\/div>\n<hr>\n<section class=\"mb-40 hero-contained hero-contained--gradient hero-contained--footer-fix\" style=\"--footer-fix-color: transparent; --footer-fix-color-desktop: transparent;\">\n<div class=\"container copy-container copy-container--center\">\n<h3>Hear how top sponsors are building strong and sustainable site relationships<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/eu\/4-ways-top-sponsors-build-strong-and-sustainable-site-relationships\/\" target=\"_self\" rel=\"noopener\">Learn More<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clinical research sites share insights on how sponsors can strengthen working relationships to elevate themselves to sponsors of choice.<\/p>\n","protected":false},"author":42,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[1699],"class_list":["post-81923","page","type-page","status-publish","hentry","page_type-table-of-contents"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/81923"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=81923"}],"version-history":[{"count":9,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/81923\/revisions"}],"predecessor-version":[{"id":96079,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/81923\/revisions\/96079"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=81923"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=81923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}