{"id":87560,"date":"2025-09-11T16:08:10","date_gmt":"2025-09-11T14:08:10","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=87560"},"modified":"2026-03-25T15:43:29","modified_gmt":"2026-03-25T14:43:29","slug":"estrategies-de-interaccion-digital-omnicanal","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/eu\/es\/productos\/estrategies-de-interaccion-digital-omnicanal\/","title":{"rendered":"Gateway &#8211; Aumenta el impacto omnicanal"},"content":{"rendered":"<style>\n<p>@media (min-width: 1400px) {\n    .veeva-2024 .video-player-multiple--dark {\n        padding-top: 80px;\n        padding-bottom: 150px;<\/p>\n<p>    }\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"gateway\">\n    <!-- Hero --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h6>\n        Interacci\u00f3n digital<br \/>\n        <\/h6>\n<h1>\u00bfEst\u00e1s ofreciendo la experiencia omnicanal que te piden los profesionales sanitarios?<\/h1>\n<p>Personaliza las interacciones con los profesionales sanitarios y impulsa la excelencia digital.<\/p>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" target=\"_blank\" href=\"https:\/\/www.veeva.com\/eu\/resources\/veeva-crm-engage-the-future-of-hcp-engagement\/\" rel=\"noopener\">Ver v\u00eddeo<\/a><br \/>\n          <a class=\"button-outline button-outline--white\" href=\"#\" id=\"cta-es-header-contact\" data-toggle=\"modal\" data-target=\"#myModal1\" rel=\"noopener\">Cont\u00e1ctanos<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Video Player: Stacked, Light, Statistic Tool --><\/p>\n<section id=\"hero-video\" class=\"video-player-stacked video-player-stacked--light bg-transparent\">\n<div class=\"video-player-stacked__video container\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n            <!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_pldo8z595h\" captions=\"on\" lang=\"es\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"footnote\">\n<h5 class=\"text-center\">125+ clientes de Vault CRM impulsan la transformaci\u00f3n<\/h5>\n<\/p><\/div>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-4-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>50+<sup>%<\/sup><\/h3>\n<p>de los profesionales sanitarios son accesibles en Europa<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>45 <sup>%<\/sup><\/h3>\n<p>de los profesionales sanitarios utilizan v\u00eddeo<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>30<sup>%<\/sup><\/h3>\n<p>de las conversaciones las inician los profesionales sanitarios cuando se les ofrece un canal de entrada<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>91<sup>%<\/sup><\/h3>\n<p>de los profesionales sanitarios piensan que las conferencias son un canal muy eficaz<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Alert Starts &#x2705; --><\/p>\n<section class=\"alert-announcement\">\n<div class=\"alert-announcement__wrapper container\">\n<div class=\"alert-announcement__inner\">\n<h6>Descubre actividades de interacci\u00f3n<\/a> clave de los equipos de campo en todo el mundo<\/h6>\n<p>\t\t  <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/veeva-hcp-360-trends-report\/\" target=\"_self\" rel=\"noopener\">Aprender M\u00e1s<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Quote Block  --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n            <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>            <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>             <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;Vault CRM nos permite unificar datos, procesos y contenido en un solo dominio, creando la base necesaria para desplegar innovaciones de IA de forma \u00e1gil y segura.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                      <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/Boehringer-Ingelheim@2x.png\" alt=\"idorsia\" \/>\n                    <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                        <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2026\/03\/Nadia-Iglesias-Diaz-400x400-Boehringer.png\" alt=\"Nadia Iglesias Diaz\">\n                      <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Nadia Iglesias D\u00edaz<\/h5>\n<h6>Principal System Analyst, Boehringer Ingelheim<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>              <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;El \u00e9xito no depende solo del volumen de contenido digital, sino de si ese contenido es realmente eficaz para satisfacer las necesidades del doctor. Estamos redise\u00f1ando nuestra estrategia de contenidos para impulsar un engagement m\u00e1s profundo en todos los canales mediante decisiones basadas en datos.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                      <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/10\/almirall.png\" alt=\"almirall\" \/>\n                    <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/03\/Lucillia-Abbud-400x400-Almirall.png\" alt=\"Lucillia Abbud\">\n                      <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Lucillia Abbud<\/h5>\n<h6>Sr. Global Omnichannel Manager, Almirall<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"blended-bg\">\n      <!-- Video Player: Multiple, Dark  --><\/p>\n<section id=\"our-customers\" class=\"video-player-multiple video-player-multiple--dark section-rounded-bottom bg-none\">\n<div class=\"container\">\n          <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n              Nuestros clientes<br \/>\n            <\/h6>\n<h3>\n              Aprende a aprovechar al m\u00e1ximo tu estrategia de interacci\u00f3n digital de la mano de l\u00edderes del sector de Life Sciences<br \/>\n            <\/h3>\n<\/p><\/div>\n<p>          <!-- video player module --><\/p>\n<div class=\"video-player-module video-player-module--multiple\">\n            <!-- video player module, main video --><\/p>\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n<div class=\"wistia_embed wistia_async_7siwi2dhx9\" captions=\"on\" lang=\"es\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- sub video nav wrapper, dark --><\/p>\n<div class=\"video-player-module__video-nav sub-video-nav-wrapper sub-video-nav-wrapper--dark\n            sub-video-nav-wrapper--link-only\"><\/p>\n<div class=\"sub-video-nav-wrapper__title pt-0 pb-3\">\n              <\/div>\n<div class=\"sub-video-nav-wrapper__content\">\n                <a href=\"https:\/\/www.veeva.com\/eu\/resources\/bayer-ag-and-boehringer-ingelheim-on-demand-hcp-engagement\/\" target=\"_blank\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Bayer AG &#038; Boehringer Ingelheim: Interacci\u00f3n con los HCP en el momento en el que lo necesitan<\/h6>\n<p>Leer el informe<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/gsk-powering-the-future-with-vault-crm\/\" target=\"_blank\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>GSK: Impulsando el futuro con Vault CRM<\/h6>\n<p>Ver el caso de \u00e9xito<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/organon-a-journey-to-omnichannel-field-planning\/\" target=\"_blank\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Organon: Un recorrido hacia la planificaci\u00f3n omnicanal de los equipos de campo<\/h6>\n<p>Ver el caso de \u00e9xito<\/p>\n<\/p><\/div>\n<p>                <\/a>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>    <!-- Card Block Z Pattern --><\/p>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-end\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h2><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/\" target=\"_blank\" rel=\"noopener\">Vault CRM Suite<\/a><\/h2>\n<p>Establece la base para la colaboraci\u00f3n y ejecuci\u00f3n comercial unificando las \u00e1reas de ventas, marketing, medical affairs y servicios con una visi\u00f3n integral del profesional sanitario.<\/p>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Vault CRM<\/h4>\n<p>El CRM de \u00faltima generaci\u00f3n para el sector de Life Sciences<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/engage\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Vault CRM Engage<\/h4>\n<p>Plataforma de interaci\u00f3n digital para conectar y compartir con profesionales sanitarios<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/events-management\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Vault CRM <br \/> Events Management<\/h4>\n<p>Eventos compliant presenciales, virtuales e h\u00edbridos<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/crm-suite\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Vault CRM <br \/>Service Center<\/h4>\n<p>Centro de contacto con gesti\u00f3n de llamadas bidireccional integrado en el CRM<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p> <!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Para m\u00e1s informaci\u00f3n, ponte en contacto con nosotros<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t<a class=\"button-primary button-primary--gradient\" href=\"#\" id=\"cta-es-header-contact\" data-toggle=\"modal\" data-target=\"#myModal1\" rel=\"noopener\">Cont\u00e1ctanos<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personaliza las interacciones con los profesionales sanitarios y impulsa la excelencia digital.<\/p>\n","protected":false},"author":395,"featured_media":0,"parent":88086,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[],"class_list":["post-87560","page","type-page","status-publish","hentry","page-canonical-unique","region-es"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/87560"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/users\/395"}],"replies":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=87560"}],"version-history":[{"count":36,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/87560\/revisions"}],"predecessor-version":[{"id":95604,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/87560\/revisions\/95604"}],"up":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/88086"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=87560"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=87560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}