{"id":91530,"date":"2025-12-10T22:51:59","date_gmt":"2025-12-10T21:51:59","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=91530"},"modified":"2026-03-04T22:16:10","modified_gmt":"2026-03-04T21:16:10","slug":"pharma-hcp-360-trends-report","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/eu\/pharma-hcp-360-trends-report\/","title":{"rendered":"Veeva HCP 360 Trends Report"},"content":{"rendered":"<style>\n.veeva-2024  h3{<\/p>\n<p>\tmargin-top: 35px;\n\tmargin-bottom: 20px;\n\tfont-weight:500;\t\n}<\/p>\n<p>.veeva-2024 p.orange {\ncolor:#f5670e;font-size:20px;\nfont-weight:500;\nmargin-bottom:15px!important;\n}\n.veeva-2024 .h1, .veeva-2024 h1 {\nfont-size: 36px;\n}\n@media (min-width:768px) {\n.veeva-2024 .h1, .veeva-2024 h1 {\nfont-size: 46px;\n}\n}\n.veeva-2024 .hero-centered {\nborder-radius: 0 0 40px 40px;\noverflow: hidden;\npadding: 70px 0;\n}<\/p>\n<p>@media (min-width:768px) {\n.veeva-2024 .hero-centered {\npadding: 90px 0;\n}\n}\n.veeva-2024  #hero.hero-centered--image {\n\t--mobile-image: url(https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/05\/4Q23-Pulse-Landing-page-hero-banner.png);\n\t--desktop-image: url(https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/05\/4Q23-Pulse-Landing-page-hero-banner.png);\n}<\/p>\n<p>@media (min-width:1200px) {\n.veeva-2024 .container{\nmax-width: 1000px;\n}\n}\n.veeva-2024 .copy-container>img {\nwidth:100%;\nmax-width: 900px;\nmax-height:unset;\nmargin-top:15px;\nmargin-bottom:30px!important;\n}\t\n.veeva-2024 .listed-up .copy-container p {\nmax-width: 1000px;\n}\n.veeva-2024 .listed-up blockquote {\nbackground: #fff;\nborder: 0;\n\/* border-left: 3px solid #f7981d; *\/<\/p>\n<p>font-size: 16px;\nfont-weight: 500;<\/p>\n<p>line-height: 1.2;\nline-height: 1.4;\nmargin: 2rem 0;\noverflow: hidden;\npadding: 1rem 3.2rem 1rem 2.4rem;\ntext-align: center;\ntext-transform: unset;\n}<\/p>\n<p>.veeva-2024 .hero-contained--footer-fix {\n--footer-fix-color: none;\n--footer-fix-color-desktop: none;\ndisplay: grid;\nmin-height: 260px;\noverflow: visible;\nplace-items: center;\n}<\/p>\n<p>.mod-close .glyphicon {\ntop: 10px;\nright: 10px;\n}<\/p>\n<p>.form-shadow {\nbackground-color: #fff!important;\nborder: 1px solid #eee!important;\nbox-shadow: 1px 1px 11px #888!important;\npadding: 20px!important;\nborder-radius:16px!important;\n}<\/p>\n<p>.veeva-2024 .modal-btn-close {\nfloat: right;\nmargin-bottom: 10px;\n}<\/p>\n<p>.veeva-2024 .alert-news__copy {\nmargin-right: 5px;\n}\n.veeva-2024 strong {\nfont-weight: 600;\n}<\/p>\n<p>.veeva-2024 .veeva-footer-2024--counter-rounded-bottom-section {\nmargin-top: 0;\npadding: 80px 0 64px;\n}\n.veeva-2024 .copy-container p a {\ncolor: #f7981d;\nfont-weight:500;\ntext-decoration:none!important;\n}<\/p>\n<p>.veeva-2024 .copy-container p a:hover {\ncolor: #db6015;\nopacity: 1!important;\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"\">\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h1> Veeva HCP 360 Trends Report <\/h1>\n<div class=\"copy-container__buttons\"><a class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/veeva-hcp-360-trends-report\/\">Read Now<\/a><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"listed-up listed-up-impact listed-up--light\" style=\"margin:0\">\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient\" style=\"max-width:800px;margin-top:80px;margin-bottom:40px\">\n<p>\n\t\t\tAs the life sciences industry continues to advance HCP relationship management, omnichannel orchestration, and AI initiatives, it\u2019s critical to stay on top of evolving engagement trends.<\/p>\n<p>\n\t\t\tEach quarter, the Veeva HCP 360 Trends Report provides unique insights into global and regional HCP engagement trends based on an analysis of approximately 600 million HCP interactions across more than 80% of biopharmas worldwide.\n\t\t<\/p>\n<p style=\"margin-bottom:80px;\">\n\t\t\tReach out to <a href=\"\/eu\/services\/business-consulting-services\/\">Veeva Business Consulting<\/a> to learn how connected sales, marketing, and medical teams deliver a better customer experience.\n\t\t<\/p>\n<\/p><\/div>\n<hr style=\"margin:auto;margin-bottom:20px;border-top:1px solid #ddd!important;height:2px;max-width:800px\">\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient\" style=\"margin-top:50px;margin-bottom:90px\">\n<h6>Veeva HCP 360 Trends Report Q4 2025<\/h6>\n<h2>The Most Impactful Ways Biopharma Will Use AI This Year to Accelerate Treatment Adoption<\/h2>\n<p>\n\t\tThe Q4 2025 HCP 360 Trends Report focuses on the top uses of AI in commercial biopharma. Practical AI agents help rapidly deliver scientific data and strengthen relationships with HCPs.\n\t\t<\/p>\n<div style=\"margin:35px auto 40px auto!important;justify-content: center;\" class=\"copy-container__buttons\"><a style=\"text-decoration:none\" class=\"button-primary button-primary--gradient\" href=\"https:\/\/www.veeva.com\/resources\/veeva-hcp-360-trends-report\/\">Read Report<\/a><\/div>\n<h3>Free text is the foundation for seamless HCP engagement<\/h3>\n<p>\n\t\tField teams are the most direct and expensive way to build customer relationships. Yet most companies miss highly valuable engagement insights. Compliant free text is now an option for capturing nuanced conversation information.\n\t\t<\/p>\n<p>\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/03\/Top-Insights-Figure-1.png\"><\/p>\n<h3>Use AI for content engagement, not just creation<\/h3>\n<p>\n\t\tAI for content creation holds great potential. But first, the industry must address a usage gap: Volume is rising yet field teams use content in just 48% of meetings. AI agents increase engagement with content by surfacing relevant assets for more impactful interactions.\n\t\t<\/p>\n<h3>Joint medical-commercial KPIs create a structure that maximizes AI<\/h3>\n<p>\n\t\tFew organizations use cross-team KPIs for jointly serving customers in a coordinated way. Some 71% of top 20 biopharma executives say their operating model, not compliance, prevents such collaboration. With shared KPIs, AI agents help automate teaming and ensure each interaction with an HCP informs the next.\n\t\t<\/p>\n<p>\n\t\t<a href=\"\/eu\/resources\/veeva-hcp-360-trends-report\/\">Read the report<\/a> to learn the most effective uses of AI in commercial biopharma.\n\t\t<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h4 class=\"white\">Achieve commercial excellences in sales, marketing, medical<\/h4>\n<p class=\"white\">Help your field teams engage HCPs at the right time with the right omnichannel mix.<\/p>\n<div class=\"copy-container__buttons\">\n\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/veeva-hcp-360-trends-report\/\">Read Full Report<\/a><br \/>\n\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"#\" data-bs-toggle=\"modal\" data-bs-target=\"#pulse-modal\">Subscribe to Future Reports<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<section style=\"margin-top:35px;\" class=\"resource-block-cards resource-block-cards--light\" id=\"resource-block-0\">\n<div class=\"container\" style=\"max-width:1200px\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\" style=\"margin-bottom:60px\">\n<h3>Read previous trend reports<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/veeva-hcp-360-trends-report-4q25\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>AI Initiatives with the Most Impact on HCP Relationships and Patient Treatment<\/h6>\n<h5>Read Q4 2025 report on meeting HCP and patient needs using AI<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/HCP360-Social_4Q25_340x240.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/veeva-hcp-360-trends-report-3q25\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Free Text Uncovers Missing HCP Engagement Insights<\/h6>\n<h5>Read Q3 2025 report on the AI capturing nuance in HCP engagements<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Res-tile-Free-Text.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/veeva-pulse-field-trends-report-2q25\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Set Shared Medical-Commercial Goals to Accelerate Treatment<\/h6>\n<h5>Read Q2 2025 report on measuring and rewarding collaboration<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Pulse-Field-Trends_2Q25_340x240.png\" alt=\"\"><\/div>\n<p><\/a>\t<\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/veeva-pulse-field-trends-report-1q25\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Engagement, Not Creation, is the Top Content Goal<\/h6>\n<h5>Read Q1 2025 report on content effectiveness in the field<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/05\/Pulse-Field-Trends_1Q25_340x240.png\" alt=\"\"><\/div>\n<p><\/a>\t\t\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"pulse-modal\" class=\"modal fade\" tabindex=\"-1\" aria-modal=\"true\" role=\"dialog\">\n<div class=\"modal-dialog modal-lg modal-dialog-scrollable\">\n        <button type=\"button\" class=\"modal-btn-close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><br \/>\n          <span class=\"icon ready\" data-icon=\"close\" style=\"--icon: url('\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/close.svg');\"><\/span><br \/>\n        <\/button><\/p>\n<div class=\"modal-content modal-content--white form-shadow\">\n<div class=\"modal-body\">\n<form id=\"mktoForm_490\"><\/form><div id=\"mktoForm_490_thankyou\" style=\"text-align:center;display:none;\"><h3>Thank you for your inquiry.<\/h3><p style=\"padding:0\">We will review your request shortly.<\/p><\/div><div id=\"mktoForm_490_fallback\" style=\"display:none;\"><p class=\"veeva-form-error\">This form is temporarily unavailable and we are working to correct the issue. Please email us directly at <a href=\"mailto:contact@veeva.com\" target=\"_blank\" rel=\"noopener noreferrer\">contact@veeva.com<\/a>. We apologize for the inconvenience.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Q4 2025 HCP 360 Trends Report focuses on the top uses of AI in commercial biopharma. Practical AI agents help rapidly deliver scientific data and strengthen relationships with HCPs.<\/p>\n","protected":false},"author":395,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[],"class_list":["post-91530","page","type-page","status-publish","hentry","region-eu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/91530"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/users\/395"}],"replies":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=91530"}],"version-history":[{"count":9,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/91530\/revisions"}],"predecessor-version":[{"id":94970,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/91530\/revisions\/94970"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=91530"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=91530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}