{"id":97036,"date":"2026-05-05T21:35:24","date_gmt":"2026-05-05T19:35:24","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=97036"},"modified":"2026-05-05T21:36:08","modified_gmt":"2026-05-05T19:36:08","slug":"medical-insights-customer-stories","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/eu\/medical-insights-customer-stories\/","title":{"rendered":"Companies Driving Impact  with Veeva Medical Insights"},"content":{"rendered":"<style>\n.veeva-2024  #hero.hero-centered--image {\n--mobile-image: url(https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/background\/gateway-hero-mobile.jpg);\n--desktop-image: url(https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/background\/gateway-hero-desktop.jpg);\n}\n.veeva-2024 .customer-image-card__info img {\nmax-height: 50px;\n}\n.veeva-2024 .customer-image-card {\ngap: 0;\ngrid-template-columns: 1fr;\n}<\/p>\n<p>@media (min-width:768px) {\n.veeva-2024 .hero-customer .hero-customer__cards {\ngrid-template-columns: 1fr 1fr 1fr;\nmax-width: none;\n}\n}\n@media (min-width:767px) {\n.veeva-2024  .customer-image-card__info h6 {\nfont-size:22px;\n}\n}<\/p>\n<p>@media (min-width:992px) {\n.veeva-2024 .content-block__content {\nmax-width: 1100px;\nmargin: auto;\n}\n}\n.veeva-2024 .listed-up__cards {\ngap: 0px;\n} \n@media (min-width:992px) {\n.veeva-2024 .listed-up__cards {\ngap: 34px;\n} \n}\n.veeva-2024 .content-block__content .content-pull-quote__person {\ndisplay: block;\nflex-direction: column;\ngap: .8rem;\nmargin-top: 2.4rem;\n}<\/p>\n<p>.veeva-2024 .card-block-article__cards {\nmax-width: unset;\n}<\/p>\n<p>.veeva-2024 .article-card {\nmin-height: unset;\n}<\/p>\n<p>.veeva-2024 .floating-icon {\nwidth: 64px;\n}<\/p>\n<p>.veeva-2024 .article-card .h5, .veeva-2024 .article-card h5 {<\/p>\n<p>margin-bottom: unset;\nmargin-top: 10;\n}<\/p>\n<p>.veeva-2024 .listed-up-accent.listed-up-accent--card-center .listed-up__cards {\nmargin-left: auto;\nmargin-right: auto;\nmax-width: 1400px;\ndisplay: flex;\nflex-wrap: wrap;\njustify-content: center;\n}\n.veeva-2024 .listed-up-card {\njustify-self: center;\nmax-width: 100%;\npadding: 32px 25px 0px 25px;\n}\n@media (min-width:767px) {\n.veeva-2024 .listed-up-card {\njustify-self: center;\nmax-width: 48%;\n}\n}<\/p>\n<p>.veeva-2024 .listed-up-card h5  {\nfont-weight:500;\nfont-size:24px;\n}\n.veeva-2024 hr {\nborder-width: 1px 0px 0px;\nborder-style: solid none none;\nborder-color: rgb(204, 204, 204) currentcolor currentcolor;\nborder-image: none;\nmargin: 30px 0px 60px 0px;\n}\n@media (min-width:1200px) {\n.veeva-2024 hr {<\/p>\n<p>margin: 60px 0px 100px 0px;\n}\n}\n@media (min-width:1200px) {\n.veeva-2024 .z-pattern-products .z-pattern__wrapper {<\/p>\n<p>max-width: 1200px;\n} \n}\n@media (min-width:768px) {\n.veeva-2024 .z-pattern__image-wrapper {\nmax-width: 100vh;\n}\n}\n@media (min-width:992px) {\n.veeva-2024 .z-pattern-products .z-pattern__wrapper {\ngrid-template-columns: 1fr 1fr;\n}\n}\n.veeva-2024 .z-pattern__image-wrapper {\nbox-shadow: 0px 5px 15px #ccc;\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"\">\n<p><!-- Hero --><\/p>\n<section  class=\"hero-customer hero-customer-cards\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center\">\n<h6>Customer Voices<\/h6>\n<h1>Companies Driving Impact<br \/>  with Veeva Medical Insights<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"container hero-customer__cards-wrapper\">\n<div class=\"hero-customer__cards\">\n<p>            <a class=\"customer-image-card quicklink\" href=\"#ucb\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"customer-image-card__image\">\n                <\/div>\n<div class=\"customer-image-card__info\">\n<h6>UCB: Uncovering Critical Signals to Drive Strategic Action<\/h6>\n<p style=\"text-decoration:underline\">Jump to Story<\/p>\n<\/p><\/div>\n<p>            <\/a><\/p>\n<p>            <a class=\"customer-image-card quicklink\" href=\"#BridgeBio\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"customer-image-card__image\">\n                <\/div>\n<div class=\"customer-image-card__info\">\n<h6>BridgeBio: How Medical Insights Drive Strategic Launch Decisions<\/h6>\n<p style=\"text-decoration:underline\">Jump to Story<\/p>\n<\/p><\/div>\n<p>            <\/a><br \/>\n\t\t\t<a class=\"customer-image-card quicklink\" href=\"#novo-nordisk\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"customer-image-card__image\">\n                <\/div>\n<div class=\"customer-image-card__info\">\n<h6>Novo Nordisk: Streamlining the Medical Insights Process<\/h6>\n<p style=\"text-decoration:underline\">Jump to Story<\/p>\n<\/p><\/div>\n<p>            <\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"ucb\" style=\"position: relative; top:-150px;\"><\/div>\n<section class=\"statistic-inline statistic-inline--light mt-10 pt-3 mb-0\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient mb-6\">\n            <img decoding=\"async\" style=\"width:65px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/UCB-logo-55x50-1.png\" alt=\"\"><\/p>\n<h2>Uncovering Critical Signals to<br \/> Drive Strategic Action<\/h2>\n<div class=\"mt-1 listed-up listed-up-accent listed-up--light listed-up-accent--card-center\">\n<div class=\"listed-up__cards container\">\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Identified critical<br \/> signals earlier<\/h5>\n<\/p><\/div>\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Translated field insights<br \/> into strategic actions<\/h5>\n<\/p><\/div>\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Motivated MSLs to<br \/> capture more insights<\/h5>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t<!-- quote --><\/p>\n<div class=\"video-player-stacked__video container\" style=\"max-width:991px\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n\t\t\t\t\t<!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_t068ymtaoc\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient mt-6 mb-6\">\n<p>\n    \t\tAt UCB, medical affairs teams rely on insights from field conversations to shape medical strategy. But the company had outgrown its in-house AI insights solution.\n\t\t<\/p>\n<p>\n\t\t\tWith Veeva Medical Insights, teams can easily capture insights, identify emerging signals, and share findings across the organization. These signals help uncover care gaps, inform education initiatives, and drive strategic action.\n\t\t<\/p>\n<\/p><\/div>\n<div class=\"content-block__content\" style=\"margin-bottom:80px\">\n<div class=\"content-pull-quote text-center\" style=\"background: linear-gradient(195deg,#1b2f54 10.29%,#01050b 25.48%,#02060d 37.84%,#030710 47.81%,#040a13 55.82%,#060c18 62.3%,#080f1d 67.7%,#0a1223 72.44%,#0c1629 76.97%,#0e1a2f 81.72%,#101d36 87.11%,#13213c 93.6%,#152543 101.61%,#172849 111.57%,#192c4f 123.93%,#1b2f54 139.12%);color:white\">\n<p>\u201cThe biggest value of Veeva Medical Insights is the ability to analyze relevant topics, look at emerging signals, and then easily share them.\u201d<\/p>\n<div class=\"content-pull-quote__person\">\n\t\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/03\/Ivo-Huybrechts-UCB.jpg\" alt=\"\"><\/p>\n<div class=\"content-pull-quote__author mt-2\">\n<h6>Ivo Huybrechts<\/h6>\n<p>Head Medical Insights and Global Medical Affairs, UCB<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"BridgeBio\" style=\"position: relative; top:-40px;\"><\/div>\n<section class=\"statistic-inline statistic-inline--light section-rounded pt-10 mb-0 mt-2\" style=\"background:#eef1f5;\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient mb-6\">\n            <img decoding=\"async\" style=\"width:130px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/03\/bridgebio-medinsights.png\" alt=\"\"><\/p>\n<h2>How Medical Insights Drive <br \/> Strategic Launch Decisions<\/h2>\n<div class=\"mt-1 listed-up listed-up-accent listed-up--light listed-up-accent--card-center\">\n<div class=\"listed-up__cards container\">\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Reduced <br \/> analysis time<\/h5>\n<\/p><\/div>\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Identified  <br \/>emerging trends <\/h5>\n<\/p><\/div>\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Accelerated insights <br \/> to leadership<\/h5>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"video-player-stacked__video container\" style=\"max-width:991px\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n\t\t\t\t\t<!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_i3z96qszw6\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient mt-6 mb-6\">\n<p>\nAs an emerging biotech preparing for launch, BridgeBio needed a faster way to capture and analyze insights from field conversations with KOLs. Manual tools made it difficult to identify trends quickly.\n\t\t<\/p>\n<p>\nWith Veeva Medical Insights, the team captures insights from MSL interactions and leverages AI-powered summaries. Leadership now has clear visibility into emerging signals and can act on insights faster to refine scientific communication and launch strategy.\n\t\t<\/p>\n<\/p><\/div>\n<div class=\"content-block__content\" style=\"margin-bottom:80px;\">\n<div class=\"content-pull-quote text-center\" style=\"background: linear-gradient(195deg,#1b2f54 10.29%,#01050b 25.48%,#02060d 37.84%,#030710 47.81%,#040a13 55.82%,#060c18 62.3%,#080f1d 67.7%,#0a1223 72.44%,#0c1629 76.97%,#0e1a2f 81.72%,#101d36 87.11%,#13213c 93.6%,#152543 101.61%,#172849 111.57%,#192c4f 123.93%,#1b2f54 139.12%);color:white\">\n<p>\u201cWe use the AI-generated summaries to get a clear picture of emerging trends. The visibility and speed we\u2019ve gained have been invaluable.\u201d<\/p>\n<div class=\"content-pull-quote__person\">\n\t\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Kristina-Kipp-300x300-1.png\" alt=\"\"><\/p>\n<div class=\"content-pull-quote__author mt-2\">\n<h6>Kristina Kipp<\/h6>\n<p>Regional Medical Director, BridgeBio <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"novo-nordisk\" style=\"position: relative; top:-150px;\"><\/div>\n<section class=\"statistic-inline statistic-inline--light mb-0 mt-10\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient mb-6\">\n<h2>Novo Nordisk: Streamlining <br \/>the Medical Insights Process<\/h2>\n<div class=\"mt-1 listed-up listed-up-accent listed-up--light listed-up-accent--card-center\">\n<div class=\"listed-up__cards container\">\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Identified emerging<br \/> insight patterns<\/h5>\n<\/p><\/div>\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Informed strategic<br \/> planning decisions<\/h5>\n<\/p><\/div>\n<div class=\"listed-up-card\">\n<div class=\"bar\"><\/div>\n<h5>Reduced insight entry<br \/> time for MSLs<\/h5>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t<!-- quote --><\/p>\n<div class=\"video-player-stacked__video container\" style=\"max-width:991px\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n\t\t\t\t\t<!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_sdhzvuk080\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient mt-6 mb-6\">\n<p>\nAt Novo Nordisk, medical insights help teams understand care gaps and improve engagement with HCPs. However, analyzing insights required significant manual effort and relied on a small group of analysts.\n\t\t<\/p>\n<p>\nWith Veeva Medical Insights, field teams capture insights more efficiently and medical directors easily explore trends across the organization. Broader visibility to insights helps medical teams plan engagements more effectively and inform strategy.\n\t\t<\/p>\n<\/p><\/div>\n<div class=\"content-block__content\" style=\"margin-bottom:80px\">\n<div class=\"content-pull-quote text-center\" style=\"background: linear-gradient(195deg,#1b2f54 10.29%,#01050b 25.48%,#02060d 37.84%,#030710 47.81%,#040a13 55.82%,#060c18 62.3%,#080f1d 67.7%,#0a1223 72.44%,#0c1629 76.97%,#0e1a2f 81.72%,#101d36 87.11%,#13213c 93.6%,#152543 101.61%,#172849 111.57%,#192c4f 123.93%,#1b2f54 139.12%);color:white\">\n<p>\u201cVeeva Medical insights decreases entry time for our MSLs, and identifies patterns over time to provide a more complete view of the healthcare landscape.\u201d<\/p>\n<div class=\"content-pull-quote__person\">\n\t\t\t\t  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/03\/Dina-Harley-300x300-1.png.jpg\" alt=\"\"><\/p>\n<div class=\"content-pull-quote__author mt-2\">\n<h6>Dina Harley<\/h6>\n<p>Senior Director, Strategy Planning &#038; Omnichannel Engagement, Novo Nordisk<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>\n        Learn more about Veeva Medical Insights<br \/>\n        <\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-medical-insights\/\" target=\"_self\" rel=\"noopener\">Contact Us<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear how companies are driving impact with Veeva\u2019s Medical Insights solution. Learn how they are uncovering critical signals that inform medical strategy and closing the loop with MSLs.<\/p>\n","protected":false},"author":131,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[1705],"class_list":["post-97036","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/97036"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=97036"}],"version-history":[{"count":2,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/97036\/revisions"}],"predecessor-version":[{"id":97038,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/97036\/revisions\/97038"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=97036"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=97036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}