{"id":99051,"date":"2026-06-26T20:58:19","date_gmt":"2026-06-26T18:58:19","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=99051"},"modified":"2026-08-21T16:33:22","modified_gmt":"2026-08-21T14:33:22","slug":"commercial-evidence","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/eu\/commercial-evidence\/","title":{"rendered":"Commercial Evidence"},"content":{"rendered":"<style>\nbody {\n  background-color: #1A172F;\n}<\/p>\n<p>.veeva-2024 .wistia_responsive_wrapper {\n  z-index: 2;\n}<\/p>\n<p>.veeva-2024 .hero-contained sup {\n  top: -1.3em;\n  font-size: 20px;\n}<\/p>\n<p>.veeva-2024 .wistia_click_to_play {\n  height: 100%;\n}<\/p>\n<p>@media (max-width: 767px) {\n  .veeva-2024 .top-background-mobile {\n    background: radial-gradient(circle, rgba(255, 193, 128, 0.42) 21%, rgba(162, 69, 121, 0.41) 63%, rgba(26, 23, 47, 1) 85%);\n  }\n}<\/p>\n<p>@media (min-width: 767px) {\n  .veeva-2024 .top-background-desktop {\n    padding-bottom: 40px;\n    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Image --><\/p>\n<section class=\"hero-contained hero-contained--image pb-0 mb-0\">\n<div class=\"container copy-container copy-container--center pb-8\">\n<h6>Agentic Commercial<\/h6>\n<h1>The Breakthrough of <br \/> <span style=\"color:#F46700\">Commercial Evidence<sup>&trade;<\/sup><\/span><\/h1>\n<p>Transform field and digital interactions into scalable, actionable insights<\/p>\n<\/p><\/div>\n<div class=\"wave\">\n<div class=\"video-player-stacked__video container\" style=\"z-index:2\">\n        <script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"cxs9zzev4d\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/cxs9zzev4d.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_cxs9zzev4d videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/cxs9zzev4d\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n      <\/div>\n<\/p><\/div>\n<div class=\"copy-container__buttons d-none\">\n        <a class=\"button-outline button-outline--white\" href=\"https:\/\/www.veeva.com\/resources\/agentic-commercial-trends-report\/\" target=\"_self\" rel=\"noopener\">See How AI Detects Intent Signals and Barriers<\/a>\n    <\/div>\n<\/section>\n<section class=\"top-sub-box-container\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-6\">\n<div class=\"copy-container container copy-container--left\">\n<h4>Get the Real-World Context<br \/> You\u2019re Missing<\/h4>\n<ul>\n<li>What adoption barriers are field teams encountering?<\/li>\n<li>What questions are patients and HCPs asking?<\/li>\n<li>What is top of mind for an HCP?<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<div class=\"col-md-6 orange-container\">\n<div>\n\t\t\t<strong>Commercial Evidence<\/strong> reveals the barriers to treatment patients and HCPs face. Agentic AI turns conversations and digital interactions into clean, actionable data.\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<section class=\"dark-purple-wrapper\" style=\"padding-bottom:100px;\">\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient\">\n<h6>AI Built for Measurable Results<\/h6>\n<h2>Generate Commercial Evidence with<br \/>\n\t\tVeeva Commercial Cloud<\/h2>\n<\/p><\/div>\n<div class=\"z-pattern z-pattern-products z-pattern--dark\" style=\"background:transparent\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\" style=\"order:1\">\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" style=\"height: auto;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/commercial-evidence-image-1-595x420-1.jpg\" alt=\"Agentic Call Report in Vault CRM\" \/>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"copy-container copy-container--eyebrow-gradient copy-container--center copy-container--left-lg\">\n<h3>Agentic Call Report<sup style=\"top: -.7em;font-size: 20px;\">&trade;<\/sup><br \/> in Vault CRM<\/h3>\n<p style=\"font-size:18px;color:#BAC0CB;\">\n\t\t\t\t\tCompliantly capture field interaction details with agentic voice and free text capabilities.\n\t\t\t\t\t<\/p>\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--dark py-0\">\n<h3>65<sup>%<\/sup><\/h3>\n<p> <strong>of field calls<\/strong> identify actionable<br \/> treatment barriers<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"copy-container__buttons pt-4\">\n<div style=\"cursor:pointer\" class=\"button-outline button-outline--white wistia_embed wistia_async_ldzlfwnp2t popover=true popoverContent=link\">Watch Demo<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"z-pattern z-pattern-products z-pattern--dark pt-4\" style=\"background:transparent\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" style=\"height: auto;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/commercial-evidence-image-2-595x420-1.jpg\" alt=\"Conversational AI with Veeva Ostro\" \/>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"copy-container copy-container--eyebrow-gradient copy-container--center copy-container--left-lg\">\n<h3>Conversational AI<br \/> with Veeva Ostro<\/h3>\n<p style=\"font-size:18px;color:#BAC0CB;\">\n\t\t\t\t\tDeliver instant, compliant answers to patients and HCPs while revealing content gaps and unmet needs.\n\t\t\t\t\t<\/p>\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--dark py-2 py-lg-0\">\n<h3>7x<\/h3>\n<p> <strong>increase<\/strong> in high-value<br \/> actions<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--dark py-2 py-lg-0\">\n<h3>6x<\/h3>\n<p> <strong>faster<\/strong> access to resources<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"copy-container__buttons pt-4\">\n<div style=\"cursor:pointer\" class=\"button-outline button-outline--white wistia_embed wistia_async_y8dwtqv63y popover=true popoverContent=link\">Watch Video<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient mb-8 mt-5\">\n<h6>Precision Engagement<\/h6>\n<h3>See the Full Picture. Act on What Matters.<\/h3>\n<\/p><\/div>\n<div class=\"row three-blocks-container\">\n<div class=\"col-lg-4\">\n<div class=\"three-blocks\">\n<h4>Improve Customer Targeting<\/h4>\n<p>Sharpen segmentation, measure changing sentiment, and track the full customer journey.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-4\">\n<div class=\"three-blocks\">\n<h4>Prioritize Field Actions<\/h4>\n<p>Deliver precise, real-time information to target the right HCPs at the right time.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-4\">\n<div class=\"three-blocks\">\n<h4>Personalize Brand Marketing<\/h4>\n<p>Tailor content and brand interactions to address the actual questions customers ask.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p> <!-- end gradient --><\/p>\n<section class=\"card-block-3-up pb-0 mb-0\" style=\"background:transparent;\">\n<div class=\"container\">\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient mb-5\">\n<h6>Customer Success<\/h6>\n<h3 style=\"color:white\">Commercial Evidence in Action<\/h3>\n<\/p><\/div>\n<div class=\"video-player-stacked__video container\" style=\"margin-bottom:45px\">\n\t\t<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"0yjrwoqz4q\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/0yjrwoqz4q.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_0yjrwoqz4q videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/0yjrwoqz4q\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n        <\/div>\n<div class=\"card-block-3-up__cards\">\n<div style=\"position:relative\" class=\"icon-card icon-card--light icon-card--medium\">\n\t\t\t\t<img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/Kavitha-Parthasarathy-445x230-1.jpg\"><\/p>\n<h5 style=\"margin-bottom: 100px\">&#8220;By revealing individual HCP barriers, drivers, and sentiment, Commercial Evidence allows the field to personalize their next engagement and progress them along the adoption journey.&#8221;<\/h5>\n<p>\n                \t<strong>Kavitha Parthasarathy<\/strong><br \/> <br \/>\n\t\t\t\t\tVice President, Market Intelligence and Decision Sciences (MINDS),<br \/>\n\t\t\t\t\tCorcept Therapeutics\n                <\/p>\n<\/p><\/div>\n<div style=\"position:relative\" class=\"icon-card icon-card--light icon-card--medium\">\n              \t<img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/Stacey-Stone-445x230-1.jpg\"><\/p>\n<h5>\u201cVeeva Ostro delivers the Commercial Evidence needed to uncover hidden friction points and unmet needs a traditional brand website would have missed.\u201d<\/h5>\n<p>\n                \t<strong>Stacy Stone<\/strong> <br \/>\n\t\t\t\t\tExecutive Director of Omnichannel Marketing,<br \/>\n\t\t\t\t\tPacira Biosciences\n                <\/p>\n<\/p><\/div>\n<div style=\"position:relative\" class=\"item icon-card icon-card--light icon-card--medium\">\n              \t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/Jeannie-Sanchez-445x230-1.jpg\"><\/p>\n<h5>\u201cAgentic call reporting delivers value beyond capturing detailed call notes. The insights \u2014 segmentation, validation of campaigns, and more \u2014 inform our commercial strategy.\u201d<\/h5>\n<p>\n                \t<strong>Jeannie Sanchez<\/strong><br \/>\n                \tSenior Director, IT Commercial Business Partner Crinetics Pharmaceuticals\n                <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div style=\"margin-top:-50px;padding-top:50px;background-image: url('https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/bottom-gradient.png');background-size: cover;background-position: top -190px center;\">\n<section class=\"resource-block-cards resource-block-cards--dark mb-4\" style=\"background:none;padding-top:120px;\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Resources<\/h6>\n<h3>Start Generating Commercial Evidence<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/products\/commercial-cloud\/?wvideo=s9aqav14oi\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Watch Now<\/h6>\n<h5>Commercial Evidence from Conversational AI for Patients and HCPs with Ostro<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/resource-tile-commercial-evidence-stage-340x240-1.jpg\" alt=\"Commercial Evidence from Conversational AI for Patients and HCPs with Ostro\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/commercial-evidence-unlocked-how-agentic-call-report-transforms-biopharma-engagement\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Report<\/h6>\n<h5>Commercial Evidence<sup>&trade;<\/sup> Unlocked: How Agentic Call Report Transforms Biopharma Engagement<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/08\/resource-tile-veeva-bc-commercial-evidence-unlocked-wp-340x240-1.png\" alt=\"How Agentic Call Report Transforms Biopharma Engagement\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/saying-yes-to-commercial-evidence-in-vault-crm-a-guide-for-legal-and-compliance-stakeholders-in-life-sciences\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Feature Brief<\/h6>\n<h5>Saying Yes to Commercial Evidence in Vault CRM<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/resource-tile-free-text-in-vault-crm-340x240-1.jpg\" alt=\"Free Text in Vault CRM: A Guide for Legal and Compliance\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.fiercepharma.com\/sponsored\/why-commercial-evidence-next-breakthrough-pharma-intelligence\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read News<\/h6>\n<h5>Why Commercial Evidence is the Next Breakthrough in Pharma Intelligence<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/07\/resource-tile-fierce-pharma-why-commercial-evidence-340x240@2x.png\" alt=\"Why Commercial Evidence is the Next Breakthrough in Pharma Intelligence\"><\/div>\n<p><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\" style=\"padding:100px auto;min-height:auto;\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Ready to get started?<\/h3>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Connect with an Expert<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transform field and digital interactions into scalable, actionable insights<\/p>\n","protected":false},"author":42,"featured_media":99052,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"coauthors":[1699],"class_list":["post-99051","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Agentic Commercial The Breakthrough of Commercial Evidence\u2122 Transform field and digital interactions into scalable, actionable insights See How AI Detects Intent Signals and Barriers Get the Real-World Context You\u2019re Missing What adoption barriers are field teams encountering? 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