{"id":85389,"date":"2025-06-25T09:00:25","date_gmt":"2025-06-25T07:00:25","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?p=85389"},"modified":"2025-06-25T09:49:41","modified_gmt":"2025-06-25T07:49:41","slug":"quality-zone-highlights-ai-comes-to-veeva-quality-cloud-enhanced-industry-collaboration-plus-other-advances","status":"publish","type":"post","link":"https:\/\/pantheon.veeva.com\/eu\/blog\/quality-zone-highlights-ai-comes-to-veeva-quality-cloud-enhanced-industry-collaboration-plus-other-advances\/","title":{"rendered":"Quality Zone Highlights: AI Comes to Veeva Quality Cloud, Enhanced Industry Collaboration, Plus Other Advances"},"content":{"rendered":"

More than 1,300 life sciences experts representing 200+ companies attended Veeva R&D and Quality Summit, Europe<\/a>, in Madrid to exchange best practices, network, and collaborate with their peers. In the Quality Zone, over 300 attendees explored how to advance quality beyond its traditional boundaries \u2014 and shift gears from reactive to proactive quality management. Topics included digital validation, accelerating release and ship decisions, enabling effective external collaboration, and modernizing the quality control (QC) lab.<\/p>\n

AI remains front of mind but there is a growing recognition that its applications must be practical and compliant. Following our announcement that GenAI is coming to the Veeva Vault Platform<\/a>, we explained how Veeva AI in quality<\/a> will support greater efficiency across quality assurance (QA), QC, and training.<\/p>\n

Data transparency and trust advance external collaboration<\/h2>\n

Lonza, a leading contract development and manufacturing organization (CDMO), elaborated on ways to improve industry collaboration during the Quality Zone keynote. The company streamlined its quality management systems to partner consistently across its diverse client base.<\/p>\n

Dr. J\u00f6rg Gampfer, global head of strategic quality management, detailed the journey to enhance customer value and trust. Ambitious programs can easily come unstuck, so he advises standardizing industry practices, systems, and terminology to support joint ownership with customers. Data integrity is also critical and requires upfront agreement on data sharing across systems and partners. Dr. Gampfer advocates using common platforms that offer strong data control and ease of access, user-friendly interfaces, and good data visualization.<\/p>\n

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\u201cThere is a big opportunity for AI in quality because there are so many repetitive data-handling tasks. But you will trust your partners more when using AI if you trust the data\u2026 The fundamentals are system compatibility for data entry, so information is compatible and usable.\u201d<\/p>\n

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Dr. J\u00f6rg Gampfer<\/h6>\n

Head of Strategic Quality Management, Lonza<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Watch the Quality Zone keynote<\/a> to learn how Lonza is driving industry collaboration.<\/p>\n

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Lonza\u2019s Global Head of Strategic Quality Management Dr. J\u00f6rg Gampfer presenting the Quality Zone keynote, June 2025.<\/em><\/p>\n

To conclude the keynote, I shared the Veeva Quality Cloud vision and strategy to unify QA, QC, and training on a single platform for improved process efficiency across functions and partners. Key product advances include Veeva LIMS and Veeva Batch Release, both of which have early adopters, being ready for European customers; and Veeva Validation Management, where customers choosing digital validation are reducing effort by up to 50%.<\/p>\n

Explore our roadmap recordings<\/a> to discover what’s new within Veeva Quality Cloud and upcoming updates.<\/p>\n

Simplifying and standardizing with Veeva Quality Cloud<\/h2>\n

Sponsors and CDMOs are striving to simplify and standardize workflows for proactive quality. However, accelerating these efforts depends on strong user adoption. When Recipharm (a leading CDMO headquartered in Sweden) centralized with Veeva QMS, it first ran a pilot across six experienced sites. As Head of Quality Management and Regulatory Affairs Vanessa Nardolillo explains, this approach not only supported users but also addressed sites\u2019 main question: What\u2019s in it for me?<\/p>\n

Several sessions covered how standardizing with Veeva Quality Cloud sets the foundation for proactive quality:<\/p>\n