{"id":104318,"date":"2026-10-05T10:25:04","date_gmt":"2026-10-05T08:25:04","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=104318"},"modified":"2026-10-21T11:11:08","modified_gmt":"2026-10-21T09:11:08","slug":"veeva-link-key-accounts-features-brief","status":"publish","type":"resources","link":"https:\/\/pantheon.veeva.com\/eu\/resources\/veeva-link-key-accounts-features-brief\/","title":{"rendered":"Veeva Link Key Accounts Features Brief"},"content":{"rendered":"<style>\n.veeva-2024 .fa-ul li p {\nmargin-top:5px;\n}\n.veeva-2024 .content-block .fa-check-circle {\ncolor: #f7981d;\nfont-weight: 400;\nfont-size:20px;\n}\n@media (min-width:768px) {\n.veeva-2024 .hero-centered {\npadding: 100px 0;\n}\n}\n@media (min-width:992px) {\n.veeva-2024 .content-block {\nmargin-top: 6rem;\n}\n}\n.veeva-2024 .content-block__sidebar {\ndisplay:none;\n}\n\/* to remove the mobile dropdown *\/\n.veeva-2024 .form-dropdown {\ndisplay: none;\n}\n<\/style>\n<p><img decoding=\"async\" class=\"img-right d-none d-lg-block\" alt=\"\" src=\"\/wp-content\/uploads\/2024\/06\/veeva-link-key-accounts-features-brief-1.png\"><\/p>\n<p>How much time does it take to truly understand your accounts? With Veeva Link Key Accounts, you can quickly find decision makers, stay up to date with accounts, and save time on research. This frees up account managers to focus on what truly matters \u2013 building relationships that drive mutual success.<\/p>\n<h2>Business Benefits<\/h2>\n<ul>\n<li><strong>Find new decision makers<\/strong> \u2014 Identify who makes formulary decisions at hospitals and payers.<\/li>\n<li><strong>Stay up to date on your accounts<\/strong> \u2014 View deep profiles and receive notifications about people and account changes.<\/li>\n<li><strong>Save time on research<\/strong> \u2014 Maximize your focus on building customer relationships.<\/li>\n<\/ul>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-responsive mw-750\" alt=\"\" src=\"\/wp-content\/uploads\/2024\/06\/veeva-link-key-accounts-features-brief-2.png\"><\/p>\n<h2>Account Insights<\/h2>\n<p>Link Key Accounts streamlines research by providing a single, trusted source of deep account data.<\/p>\n<h2>Top Features<\/h2>\n<ul class=\"fa-ul\">\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>Deeply curated account profiles<\/strong><\/p>\n<p>Access up-to-date, comprehensive profiles validated by hundreds of data curators. Save time with AI summaries.\n<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n  <strong>Relevant account stakeholders<\/strong><\/p>\n<p>Find new decision makers and influencers within accounts. Get introduced to new stakeholders through mutual connections you discover.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n  <strong>Comprehensive quality metrics (CMS)<\/strong><\/p>\n<p>Gain visibility into hospital metrics such as length of stay, readmission rates, and mortality rates to find underperforming HCOs and assess the impact on financial performance.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n  <strong>340B hospital designation<\/strong><\/p>\n<p>See hospitals with 340B designation and historical changes to understand cost structure, purchasing power, and treated populations types.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n  <strong>Patient claims<\/strong><\/p>\n<p>Analyze annualized patient volumes for specific diagnoses to identify high-volume hospitals and HCPs, as well as the drug classes and procedures they prescribe or perform.\n<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>Comprehensive account documents<\/strong><\/p>\n<p>View the latest documents (scientific, formulary, guidelines, strategy, organizational, and financial) in one place.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>Latest events<\/strong><\/p>\n<p>Track and view account-related congresses, local workshops, and webinars.<\/p>\n<\/li>\n<p><img decoding=\"async\" class=\"img-right d-none d-lg-block\" alt=\"\" src=\"\/wp-content\/uploads\/2025\/09\/veeva-link-key-accounts-features-brief-3.png\"><\/p>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>Personalized newsfeed and alerts<\/strong><\/p>\n<p>Build a list of favorite accounts and decision makers to receive timely notifications on their latest activities.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>Seamless integration with Vault CRM<\/strong><\/p>\n<p>Enhance the user experience with account insights shown in Vault CRM X-Pages. Data is embedded in the CRM<br \/>\naccount record and account plan.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>Data files<\/strong><\/p>\n<p>Consume Link data in custom applications and enrich your existing data for prescriptive analytics.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span><br \/>\n   <strong>Secure, rigorous compliance<\/strong><\/p>\n<p>Stay compliant with data that meets the highest security standards and GDPR requirements. Veeva Link uses publicly available data sources and carefully controls data access.<\/p>\n<\/li>\n<\/ul>\n<p>\n<a href=\"\/eu\/veeva-link-customer-stories\/#Link-Key-Accounts\">Hear from companies<\/a> using the Link family of products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identify and build relationships with formulary decision makers at hospitals and payers.<\/p>\n","protected":false},"featured_media":104319,"parent":0,"template":"","class_list":["post-104318","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-commercial","resource-area-20-data","resource-product-20-deep-key-account-data-link","resource-type-product-briefs"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Identify and build relationships with formulary decision makers at hospitals and payers.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link 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