{"id":56535,"date":"2021-03-02T18:00:23","date_gmt":"2021-03-02T17:00:23","guid":{"rendered":"http:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=56535"},"modified":"2026-03-23T17:36:53","modified_gmt":"2026-03-23T16:36:53","slug":"6-imperatives-to-transform-customer-experience-in-life-sciences","status":"publish","type":"resources","link":"https:\/\/pantheon.veeva.com\/eu\/resources\/6-imperatives-to-transform-customer-experience-in-life-sciences\/","title":{"rendered":"6 Imperatives to Transform <br> Customer Experience in Life Sciences"},"content":{"rendered":"\n\t\t<div id=\"wppdfemb-frame-container-56552\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe src=\"https:\/\/pantheon.veeva.com\/eu\/?url=https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2021\/03\/CX_Six-Imperatives_eBook_FINAL.pdf&#038;title=CX_Six%20Imperatives_eBook_FINAL&#038;index=1&#038;pdfID=56552\"\n\t\t\t\tid=\"wppdf-emb-iframe-56552\"\n\t\t\t\tdata-pdf-index=\"1\"\n\t\t\t\tclass=\"pdfembed-iframe nonfullscreen\"\n\t\t\t\tstyle=\"border:none;width:100%;max-width:100%;min-height:1000px\"\n\t\t\t\tscrolling=\"yes\">\n\t\t\t<\/iframe>\n\t\t<\/div>\n\n\t\t\n<p>Learn how AstraZeneca is better connecting with customers in this <a href=\"https:\/\/www.pharmexec.com\/view\/creating-connections\" target=\"_blank\" rel=\"noopener noreferrer\">Pharma Exec article<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to deliver customer experience at scale.<\/p>\n","protected":false},"featured_media":56553,"parent":0,"template":"","class_list":["post-56535","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-commercial","resource-product-20-crm","resource-product-20-digital-engagement-engage","resource-type-ebooks"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/56535"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/56535\/revisions"}],"predecessor-version":[{"id":56641,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/56535\/revisions\/56641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media\/56553"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=56535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}