{"id":70686,"date":"2023-05-09T11:38:00","date_gmt":"2023-05-09T09:38:00","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=70686"},"modified":"2026-05-07T15:15:29","modified_gmt":"2026-05-07T13:15:29","slug":"addressing-the-key-account-management-conundrum-is-your-sales-model-ready-to-shift-to-kam","status":"publish","type":"resources","link":"https:\/\/pantheon.veeva.com\/eu\/resources\/addressing-the-key-account-management-conundrum-is-your-sales-model-ready-to-shift-to-kam\/","title":{"rendered":"Addressing the Key Account Management Conundrum &#8211; Is Your Sales Model Ready to Shift to KAM?"},"content":{"rendered":"<p>The concept of KAM is not new, but company execution remains ad hoc at best and ineffective at worst. Learn how to unlock exceptional growth in your top accounts.<\/p>\n\n\t\t<div id=\"wppdfemb-frame-container-70687\" style=\"-webkit-overflow-scrolling:auto;\">\n\t\t\t<iframe src=\"https:\/\/pantheon.veeva.com\/eu\/?url=https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/05\/Veeva-Business-Consulting-Thought-Starter-Series-Addressing-the-Key-Account-Management-Conundrum-EU.pdf&#038;index=1&#038;pdfID=70687\"\n\t\t\t\tid=\"wppdf-emb-iframe-70687\"\n\t\t\t\tdata-pdf-index=\"1\"\n\t\t\t\tclass=\"pdfembed-iframe nonfullscreen\"\n\t\t\t\tstyle=\"border:none;width:100%;max-width:100%;min-height:1000px\"\n\t\t\t\tscrolling=\"yes\">\n\t\t\t<\/iframe>\n\t\t<\/div>\n\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>The concept of KAM is not new, but company execution remains ad hoc at best and ineffective at worst. Learn how to unlock exceptional growth in your top accounts.<\/p>\n","protected":false},"featured_media":70689,"parent":0,"template":"","class_list":["post-70686","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-commercial","resource-area-20-medical","resource-product-20-key-account-management","resource-type-articles"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/70686"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":0,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/70686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media\/70689"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=70686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}