{"id":75307,"date":"2023-12-22T11:59:50","date_gmt":"2023-12-22T10:59:50","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=75307"},"modified":"2026-04-08T11:38:07","modified_gmt":"2026-04-08T09:38:07","slug":"executing-a-global-omnichannel-strategy-at-a-local-level","status":"publish","type":"resources","link":"https:\/\/pantheon.veeva.com\/eu\/resources\/executing-a-global-omnichannel-strategy-at-a-local-level\/","title":{"rendered":"Executing a Global Omnichannel Strategy <br class=\"hidden-xs\"> at a Local Level"},"content":{"rendered":"<p class=\"resources-sub-title\"> Success tips from three leading biopharma companies<\/p>\n<style>\n@media screen and (max-width: 767px){\n.resources-content .flex-align {\ndisplay:block !important;\ntext-align:center;\n}\n}\n.resources-content hr {<\/p>\n<p>border-top: 5px solid #ddd;\n}\n<\/style>\n<div class=\"row flex-align\">\n<div class=\"col-xs-12 col-sm-2 col-md-2\">\n\t\t<img decoding=\"async\"  alt=\"\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/01\/Global-Omnichannel1.png\">\n\t<\/div>\n<div class=\"col-xs-12 col-sm-5 col-md-5\" style=\"align-self: flex-start;\">\n<p class=\"mb-10\" style=\"color:#00aeaf\"><strong>TACTIC<\/strong><\/p>\n<p>LEO Pharma fostered direct collaboration<br \/>\nbetween global and local teams by co-creating<br \/>\ngo-to-market strategies. They also addressed<br \/>\ndifferent market specificities such as preferred<br \/>\nchannel, and variations in omnichannel<br \/>\nmaturity levels. LEO Pharma needed to adapt<br \/>\nto the British market regulations for example,<br \/>\nwhere HCPs can receive no more than three<br \/>\nunsolicited calls per year.<\/p>\n<\/p><\/div>\n<div class=\"col-xs-12 col-sm-5 col-md-5\" style=\"align-self: flex-start;\">\n<p class=\"mb-10\" style=\"color:#ff922f\"><strong>RESULT<\/strong><\/p>\n<p>Field teams have better visibility and insights<br \/>\ninto the global strategy and have the flexibility<br \/>\nto tailor the approach for each region,<br \/>\novercoming the global-local divide.\n\t<\/p><\/div>\n<\/div>\n<hr>\n<div class=\"row flex-align\">\n<div class=\"col-xs-12 col-sm-2 col-md-2\">\n\t\t<img decoding=\"async\"  alt=\"\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/01\/Global-Omnichannel2.png\">\n\t<\/div>\n<div class=\"col-xs-12 col-sm-5 col-md-5\" style=\"align-self: flex-start;\">\n<p class=\"mb-10\" style=\"color:#00aeaf\"><strong>TACTIC<\/strong><\/p>\n<p>Sanofi used integrated territory feedback and<br \/>\nHQ data to gather structured feedback from a<br \/>\nglobal level and field teams. They translated<br \/>\nit into actionable engagement insights to<br \/>\nimprove the customer experience.<\/p>\n<\/p><\/div>\n<div class=\"col-xs-12 col-sm-5 col-md-5\" style=\"align-self: flex-start;\">\n<p class=\"mb-10\" style=\"color:#ff922f\"><strong>RESULT<\/strong><\/p>\n<p>The company can now select the most<br \/>\nrelevant channels and content for HCP<br \/>\nengagement with ease, leading to more<br \/>\nprecise and effective interactions.\n\t<\/p><\/div>\n<\/div>\n<hr>\n<div class=\"row flex-align\">\n<div class=\"col-xs-12 col-sm-2 col-md-2\">\n\t\t<img decoding=\"async\"  alt=\"\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/01\/Global-Omnichannel3.png\">\n\t<\/div>\n<div class=\"col-xs-12 col-sm-5 col-md-5\" style=\"align-self: flex-start;\">\n<p class=\"mb-10\" style=\"color:#00aeaf\"><strong>TACTIC<\/strong><\/p>\n<p>A top 20 biopharma with a strong international<br \/>\nfootprint established a global center of<br \/>\nexcellence for field planning. They identified<br \/>\ninternal champions with early access to<br \/>\nVeeva Align and trained them to serve as<br \/>\nambassadors.<\/p>\n<\/p><\/div>\n<div class=\"col-xs-12 col-sm-5 col-md-5\" style=\"align-self: flex-start;\">\n<p class=\"mb-10\" style=\"color:#ff922f\"><strong>RESULT<\/strong><\/p>\n<p>With the support of the trained experts,<br \/>\nthe other field team members adopt Align<br \/>\nwithout complications and swiftly embrace<br \/>\nthe omnichannel field planning strategy<br \/>\nacross different markets.\n\t<\/p><\/div>\n<\/div>\n<div class=\"gray-box text-center\">\nRead more about <a href=\"https:\/\/www.veeva.com\/eu\/blog\/driving-customer-centric-field-planning-with-experts-from-leo-pharma-and-sanofi\/\">LEO Pharma and Sanofi&#8217;s field planning journey<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Read success tips from three leading biopharma companies on how to execute a global omnichannel strategy at a local level.<\/p>\n","protected":false},"featured_media":75309,"parent":0,"template":"","class_list":["post-75307","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-commercial","resource-product-20-crm","resource-product-20-field-planning-alignments-align-territory-designer","resource-type-infographic"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/75307"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":0,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/75307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media\/75309"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=75307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}