{"id":75897,"date":"2024-02-08T15:00:25","date_gmt":"2024-02-08T14:00:25","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=75897"},"modified":"2026-06-08T20:28:38","modified_gmt":"2026-06-08T18:28:38","slug":"veeva-pulse-field-trends-report-4q23","status":"publish","type":"resources","link":"https:\/\/pantheon.veeva.com\/eu\/resources\/veeva-pulse-field-trends-report-4q23\/","title":{"rendered":"Veeva Pulse Field Trends Report Q4 2023"},"content":{"rendered":"<style>\n  .after-arrow-down-orange, .after-arrow-up-orange {\n    color: #F7981D;\n}\n  .after-arrow-down-orange::after {\n    display: inline-block;\n    content: \"\";\n    font-size: 0;\n    margin-left: 5px;\n    margin-bottom: 1px;\n    width: 0;\n    height: 0;\n    border-style: solid;\n    border-width: 7px 5px 0 5px;\n    border-color: #F7981D transparent transparent transparent;\n}\n.after-arrow-up-orange::after {\n    display: inline-block;\n    content: \"\";\n    font-size: 0;\n    margin-left: 5px;\n    margin-bottom: 1px;\n    width: 0;\n    height: 0;\n    border-style: solid;\n    border-width: 0px 5px 7px 5px;\n    border-color:  transparent transparent #F7981D transparent;\n}\n.after-arrow-down-orange:hover::after {\n    border-color: #e97f16 transparent transparent transparent;\n}\n.after-arrow-up-orange:hover::after {\n    border-color: transparent transparent  #e97f16 transparent;\n}<\/p>\n<p>.after-arrow-down-orange.active,.after-arrow-up-orange.active {\n    color: #FA6D18;\n}\n.after-arrow-down-orange.active::after {\n    border-color: #FA6D18 transparent transparent transparent;\n}\n.after-arrow-up-orange.active::after {\n    border-color: transparent transparent #FA6D18  transparent;\n}<\/p>\n<p>.down-links  {\npadding:12px 0;\ntext-align:center;\nmargin-top:60px;\nmargin-bottom:40px;\ndisplay:none!important;\n}\n.down-links a {\nfont-size:15px; line-height:21px;\n}\n.down-links div {\ndisplay:inline-block;\npadding:5px 16px;\nwhite-space:nowrap;\n}\n.generic-container h3 {\nfont-weight:500;\nmargin-top:35px;\nmargin-bottom:20px;\n}\np.pulse-sub {\nfont-size:26px;\nline-height:33px;\n}\np.pulse-sub span {\ndisplay:block;\nfont-weight:500;\n}\n.resources-content hr {\nmargin-top: 50px;\nmargin-bottom: 10px;\nborder: 0;\nborder-top: 2px solid #afafaf;\n}\n.resources-content hr.divide {\nmargin-top: 50px;\nmargin-bottom: 40px;\nborder: 0;\nborder-top: 1px solid #ccc;\n}\n.resources-content h2 {\nmargin-bottom:30px;\nfont-weight:500;\nfont-size:30px;\n}\n.resources-content h2.fake-h1 {\nmargin-bottom:30px;\nfont-weight:300;\nfont-size: 38px;\n}\n@media (max-width: 767px) {\n    .resources-content h2.fake-h1 {\nmargin-bottom:25px;\nfont-weight:300;\nfont-size: 30px;\n}\n.resources-content h2 {\nmargin-bottom:25px;\nfont-weight:400;\nfont-size:25px;\n}\np.pulse-sub {\nfont-size:22px;\nline-height:30px;\n}\n.down-links  {\npadding:12px 0;\ntext-align:center;\nmargin-top:40px;\nmargin-bottom:40px;\n}\n}\n@media (max-width: 450px) {\n.down-links div {\ndisplay:block;\npadding:5px 20px;\nwhite-space:nowrap;\n}\n}<\/p>\n<p>@media only screen and (min-width: 768px) and (max-width: 960px) {\n    .down-links div {\n        padding: 5px 10px;\n    }\n    .down-links a {\n        font-size: 12px;\n    }\n}<\/p>\n<p>@media only screen and (min-width: 961px) and (max-width: 996px) {\n    .down-links div {\n        padding: 5px 14px;\n    }\n    .down-links a {\n        font-size: 14px;\n    }\n}\n.insight-box {\ndisplay:flex;\n}\n@media (max-width: 767px) {\n.insight-box {\ndisplay:block !important;\n}\n}\n.insights-sub {\nfont-size:26px;line-height:32px;font-weight:500;margin-bottom:5px;\n}\n@media (max-width: 767px) {\n.insights-sub {\nfont-size:22px;line-height:28px;font-weight:500;margin-bottom:5px;\n}\n}<\/p>\n<p>.insights-grey-box {\nbackground:#444;color:white;padding:30px 50px 30px 20px;height:100%\n}\n<\/style>\n<h2 class=\"mt-40\">3 Ways Biopharmas Are Using Field Insights to Better Engage HCPs<\/h2>\n<p>\nHealthcare professionals (HCPs) put a premium on interactions with field teams who get them what they need, quickly and reliably. But, only 27% of HCPs say that biopharmas communicate with them in a relevant and personalized way, according to data from the Digital Health Coalition.\n<\/p>\n<p>\nThe <a href=\"\/eu\/pharma-hcp-360-trends-report\/\">Veeva HCP 360 Trends Report<\/a> is addressing this disconnect by revealing untapped insights into HCP<br \/>\nengagement based on an analysis of 600 million HCP interactions across more than 80% of biopharmas worldwide.<br \/>\nNow, biopharma field teams are turning these insights<sup>1<\/sup> into action:\n<\/p>\n<ul>\n<li><strong>Kyowa Kirin<\/strong> is closing the gap between content creation and field use, as new patient starts are <strong>2.5 times more likely<\/strong> when reps share digital content in meetings with HCPs<\/li>\n<li><strong>Lundbeck<\/strong> is using real-time intelligence to target KOLs, as treatment adoption <strong>improves by 1.5 times<\/strong> when field medical provides early disease-state education<\/li>\n<li><strong>Boehringer Ingelheim<\/strong> is strengthening the rep-HCP relationship with compliant chat, which <strong>more than doubles digital engagement<\/strong>, keeping in-person the same or better<\/li>\n<\/ul>\n<p>\nEmpowering field teams with the right content, the right engagement opportunities, and the right channels builds strong customer relationships that create lasting value for HCPs and patients.\n<\/p>\n<p>\nRead <a href=\"\/eu\/services\/business-consulting-services\/\">Veeva Business Consulting\u2019s<\/a> in-depth analysis to learn how these industry leaders are combining data and<br \/>\ntechnology to engage HCPs more effectively.\n<\/p>\n<p>Thank you,<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/11\/signature.png\" alt=\"\"><\/p>\n<p>\nDan Rizzo<br \/>\nGlobal Head of Veeva Business Consulting\n<\/p>\n<p><img decoding=\"async\" style=\"border-radius:50%\"  src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/04\/Headshot-Rizzo.png\" alt=\"\"><\/p>\n<p><footnotes><\/p>\n<hr style=\"margin-left:0px;width:100px;border-top:1px solid #eee;\">\n<sup>1<\/sup> Bolded insights are from Veeva Pulse data and not specific to mentioned biopharmas.<br \/>\n<\/footnotes><\/p>\n<hr class=\"divide\">\n<h2 class=\"mt-40\">1. Maximize digital content adoption with your field team<\/h2>\n<p>\n<strong>When sales reps use digital content during HCP calls, it <a href=\"\/eu\/resources\/veeva-pulse-field-trends-report-4q22\/\">drives 2.5 times more new patient<br \/>\nstarts<\/a> than meetings that don\u2019t use content, according to Veeva Pulse data<\/strong>. But, field teams<br \/>\ndon\u2019t share digital content in six out of 10 meetings. And, even though companies created 20%<br \/>\nmore content last year, field teams used less than a quarter of it.\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Insights-graphic-1-web.png\" alt=\"\" \/><\/p>\n<div class=\"row mt-40\">\n<div class=\"col-sm-6\">\n<div class=\"insights-sub\">Kyowa Kirin\u2019s<br \/>\n\t\tkeys to an effective<br \/>\n\t\tcontent strategy<\/div>\n<\/p><\/div>\n<div class=\"col-sm-6 hidden-xs\">\n\t\t<img decoding=\"async\" style=\"padding-top:30px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Quote.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<p>\n\t\t\tJay McMeekan, senior director of the commercial<br \/>\n\t\t\tdigital center of excellence at Kyowa Kirin, a Japan-based<br \/>\n\t\t\tspecialty pharmaceutical company, believes that<br \/>\n\t\t\tfield input into the process can bridge the gap between<br \/>\n\t\t\tcontent creation and content use.\n\t\t<\/p>\n<\/p><\/div>\n<div class=\"col-sm-6 visible-xs\">\n\t\t<img decoding=\"async\" style=\"padding-top:5px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Quote.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<p>\n\t\t\t<strong><br \/>\n\t\t\tBring the field team in early to help you figure out what works and what doesn\u2019t. Not only is it efficient, your content is more effective. They aren\u2019t using the content because they were told to, but because they helped create it.&#8221;<br \/>\n\t\t\t<\/strong>\n\t\t<\/p>\n<p>\n\t\t\t<strong style=\"color:#00ABB5\">\u2013Jay McMeekan<\/strong><br \/>\n\t\t\tSenior Director of the Commercial Digital Center of<br \/>\n\t\t\tExcellence, Kyowa Kirin\n\t\t<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"row mt-20 insight-box\">\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">Keep it concise<\/strong><br \/>\n\t\t\tKyowa Kirin\u2019s team limits decks<br \/>\n\t\t\tto 10 slides, so reps<br \/>\n\t\t\tcan identify the content they<br \/>\n\t\t\tneed quickly.\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">Beware of duplication<\/strong><br \/>\n\t\t\tMultiple versions of similar content makes it difficult for reps to know what assets<br \/>\nto use.\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">Get field feedback<\/strong><br \/>\n\t\t\tEarly in the process, make sure you understand how reps<br \/>\nwill use the content in front of the customer.\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- 2 --><\/p>\n<h2 class=\"mt-50\">2. Improve treatment adoption with early KOL engagement<\/h2>\n<p>\n<strong>Early disease state education by field medical with key opinion leaders (KOLs) is associated<br \/>\nwith <a href=\"\/eu\/resources\/veeva-pulse-field-trends-report-1q2q23\/\">1.5 times greater treatment adoption<\/a> across that healthcare organization over the first six<br \/>\nmonths post-launch<\/strong>, a Veeva data analysis shows. But, because of outdated KOL selection and<br \/>\nprioritization methods, 70% of KOLs engage with only one biopharma field medical team, limiting<br \/>\nscientific engagement and the ability to accurately measure field medical impact.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Insights-graphic-2-web.png?\" alt=\"\" \/><\/p>\n<div class=\"row mt-40\">\n<div class=\"col-sm-6\">\n<div class=\"insights-sub\">Lundbeck\u2019s<br \/>\ndata-driven approach<br \/>\nto KOL engagement<\/div>\n<\/p><\/div>\n<div class=\"col-sm-6 hidden-xs\">\n\t\t<img decoding=\"async\" style=\"padding-top:30px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Quote.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<p>\n\t\t\tChristine Castro, director, medical affairs excellence at<br \/>\nLundbeck, sees the value in a standard, data-driven<br \/>\napproach to identifying, prioritizing, and engaging KOLs.<br \/>\nLundbeck is combining real-time customer intelligence<br \/>\nand CRM data to create a new engagement strategy.\n\t\t<\/p>\n<\/p><\/div>\n<div class=\"col-sm-6 visible-xs\">\n\t\t<img decoding=\"async\" style=\"padding-top:5px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Quote.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<p>\n\t\t\t<strong><br \/>\n\t\t\tThe right data is foundational to our engagement<br \/>\nstrategy. As we prepared for the launch of<br \/>\nnew treatments, this data-driven approach helped us build<br \/>\nthe right relationships and focus our resources where<br \/>\nthey will have the greatest scientific impact.\u201d<br \/>\n\t\t\t<\/strong>\n\t\t<\/p>\n<p>\n\t\t\t<strong style=\"color:#00ABB5\">\u2013Christine Castro<\/strong><br \/>\n\t\t\tDirector, Medical Affairs Excellence, Lundbeck\n\t\t<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"row mt-20 insight-box\">\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">Develop an engagement plan<\/strong><br \/>\n\t\t\tStart by identifying your<br \/>\nobjectives. What are you<br \/>\ntrying to achieve? What KPIs<br \/>\nwill you measure?\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">Do your research<\/strong><br \/>\n\t\t\tAre you engaging with the<br \/>\nright KOLs? Challenge your<br \/>\nKOL selection with external<br \/>\nindustry data.\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">Demonstrate value<\/strong><br \/>\n\t\t\tWhat will your customers<br \/>\nget out of meeting with you?<br \/>\nMake sure they see the<br \/>\nvalue \u2013 and document it.\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- 3 --><\/p>\n<h2 class=\"mt-50\">3. Empower reps to engage HCPs in their moment of need<\/h2>\n<p>\n<strong>While nothing can replace in-person interactions, <a href=\"\/eu\/pharma-hcp-360-trends-report\/\">adding an inbound engagement<\/a> channel lets<br \/>\nHCPs raise their hand in their moment of need<\/strong>. When given a compliant chat channel, HCPs will<br \/>\ninitiate conversations 30% of the time, and reps can respond with value and speed.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Insights-graphic-3-web.png\" alt=\"\" \/><\/p>\n<div class=\"row mt-40\">\n<div class=\"col-sm-6\">\n<div class=\"insights-sub\">How compliant chat<br \/>\ndelivers a better<br \/>\nrep-HCP experience<\/div>\n<\/p><\/div>\n<div class=\"col-sm-6 hidden-xs\">\n\t\t<img decoding=\"async\" style=\"padding-top:30px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Quote.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<p>\n\t\t\tBoehringer Ingelheim is putting this service-focused<br \/>\nmodel into practice, which more <a href=\"\/eu\/resources\/veeva-pulse-field-trends-report-3q23\/\">than doubles digital<br \/>\ntouchpoints<\/a> while keeping in-person volume the same<br \/>\nor better. This approach gives HCPs immediate access<br \/>\nto valuable resources without waiting for in-person<br \/>\nmeetings.\n\t\t<\/p>\n<\/p><\/div>\n<div class=\"col-sm-6 visible-xs\">\n\t\t<img decoding=\"async\" style=\"padding-top:5px\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Quote.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<p>\n\t\t\t<strong><br \/>\n\t\t\tCompliant chat allows reps to respond more quickly to<br \/>\nHCPs on a convenient platform, increasing access and<br \/>\ndeepening relationships.\u201d<br \/>\n\t\t\t<\/strong>\n\t\t<\/p>\n<p>\n\t\t\t<strong style=\"color:#00ABB5\">\u2013Jill Shoffner-Brown<\/strong><br \/>\n\t\t\tCommercial Business Director, Boehringer Ingelheim\n\t\t<\/p>\n<p>\n\t\t\t<strong><br \/>\n\t\t\t\u201cI really think contact should be bidirectional \u2013 the right<br \/>\nchannel should enable doctors to connect with reps, and<br \/>\nreps to connect with doctors.\u201d<br \/>\n\t\t\t<\/strong>\n\t\t<\/p>\n<p>\n\t\t\t<strong style=\"color:#00ABB5\">\u2013Karin Fuchs, MD<\/strong><br \/>\n\t\t\tOB-GYN, Veeva\u2019s HCP Advisory Board\n\t\t<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"row mt-20 insight-box\">\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">Increase HCP engagement<\/strong><br \/>\n\t\t\tCustomers can request patient<br \/>\nresources, content, samples,<br \/>\nand meetings in a compliant<br \/>\nway.\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">Make more connections<\/strong><br \/>\n\t\t\tField reps can easily make new<br \/>\nconnections and respond<br \/>\nquickly between in-person<br \/>\nmeetings.\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-4\" style=\"padding:5px\">\n<div class=\"insights-grey-box\">\n\t\t\t<strong style=\"display:block;margin-bottom:5px\">Collaborate effectively<\/strong><br \/>\n\t\t\tFor shared targets, partners<br \/>\ncan increase collaboration<br \/>\nby engaging seamlessly on<br \/>\none platform.\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<p class=\"mt-30\">\nReach out to <a href=\"\/eu\/services\/business-consulting-services\/\">Veeva Business Consulting<\/a> to find out how you can use Veeva Pulse data to create a service-focused engagement model for your business.\n<\/p>\n<hr class=\"divide\">\n<h2 class=\"fake-h1\">Global and Regional Trends<\/h2>\n<p>This report highlights global and regional field engagement trends from Veeva Pulse data gathered between October<br \/>\n2022 and December 2023. Veeva Pulse data is sourced from Veeva\u2019s aggregated CRM activity, inclusive of field<br \/>\nengagement stats from all instances of Veeva CRM globally. <strong>Unless otherwise noted, chart insights compare Q4 2023<br \/>\nto Q4 2022<\/strong>.<\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-down-orange quicklink active\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-down-orange quicklink\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-down-orange quicklink\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Global\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>Global trends<\/h2>\n<h3 class=\"text-center\">Figure 1: Channel mix evolution, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-1-Channel-Mix-Evolution-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 2: Channel mix, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-2-Channel-Mix-Global.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Global field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 3: Activity by region, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-3-Activity-by-Region-Global.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 4: Activity by user type, global<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-4-Activity-by-User-Type-Global.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 5: Activity by company size, global<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-5-Activity-by-Company-Size-Global.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>Global engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 6: Approved email volume, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-6-Approved-Email-Volume-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 7: Content usage by channel, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-7-Content-Usage-by-Channel-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 8: Veeva CRM Engage meeting duration, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-8-Meeting-Duration-Global.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-down-orange quicklink  active\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-down-orange quicklink\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"US\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>U.S. market trends<\/h2>\n<h3 class=\"text-center\">Figure 9: Channel mix evolution, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-9-Channel-Mix-Evolution-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 10: Channel mix, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-10-Channel-Mix-US.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>U.S. field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 11: Activity, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-11-Activity-US.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 12: Activity by user type, U.S..<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-12-Activity-by-User-Type-US.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 13: Activity by company size, U.S.<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-13-Activity-by-Company-Size-US.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>U.S. engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 14: Approved email volume, U.S.<\/h4>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-14-Approved-Email-Volume-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 15: Content usage by channel, U.S.<\/h4>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-15-Content-Usage-by-Channel-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 16: Veeva CRM Engage meeting duration, U.S.<\/h4>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-16-Meeting-Duration-US.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-up-orange quicklink\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-down-orange quicklink active\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Europe\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>Europe market trends <\/h2>\n<h3 class=\"text-center\">Figure 17: Channel mix evolution, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-17-Channel-Mix-Evolution-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 18: Channel mix, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-18-Channel-Mix-Europe.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Europe field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 19: Activity by country, EU5<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-19-Activity-by-Region-EU5.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 20: Activity by user type, Europe<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-20-Activity-by-User-Type-Europe.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 21: Activity by company size, Europe<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-21-Activity-by-Company-Size-Europe.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>Europe engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 22: Approved email volume, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-22-Approved-Email-Volume-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 23: Content usage by channel, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-23-Content-Usage-by-Channel-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 24: Veeva CRM Engage meeting duration, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-24-Meeting-Duration-Europe.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-up-orange quicklink\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-up-orange quicklink\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink active\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Asia\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>Asia market trends<\/h2>\n<h3 class=\"text-center\">Figure 25: Channel mix evolution, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-25-Channel-Mix-Evolution-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 26: Channel mix, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-26-Channel-Mix-APAC.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Asia field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 27: Activity by country, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-27-Activity-by-Region-APAC.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 28: Activity by user type, Asia<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-28-Activity-by-User-Type-APAC.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 29: Activity by company size, Asia<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-29-Activity-by-Company-Size-APAC.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>Asia engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 30: Approved email volume, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-30-Approved-Email-Volume-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 31: Content usage by channel, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-31-Content-Usage-by-Channel-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 32: Veeva CRM Engage meeting duration, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-32-Meeting-Duration-APAC.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-up-orange quicklink\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-up-orange quicklink\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-up-orange quicklink\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink active\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Latam\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>Latin America market trends<\/h2>\n<h3 class=\"text-center\">Figure 33: Channel mix evolution, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-33-Channel-Mix-Evolution-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 34: Channel mix, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-34-Channel-Mix-LATAM.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Latin America field team activity <\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 35: Activity by country, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-35-Activity-by-Counry-LATAM.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 36: Activity by user type, Latin America<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-36-Activity-by-User-Type-LATAM.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 37: Activity by company size, Latin America<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-37-Activity-by-Company-Size-LATAM.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>Latin America engagement quality <\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 38: Approved email volume, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-38-Approved-Email-Volume-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 39: Content usage by channel, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-39-Content-Usage-by-Channel-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 40: Veeva CRM Engage meeting duration, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Figure-40-Meeting-Duration-LATAM.png\" alt=\"\" \/><\/p>\n<hr class=\"mb-0\" style=\"border-top: 4px solid #444;\">\n<h2 class=\"fake-h1 mt-10\">Appendix: Data dictionary<\/h2>\n<p class=\"pulse-sub\">\n<span>Metric definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Channel mix evolution over time:<\/strong> Weekly Veeva CRM activity volume broken down by the channel of engagement (in-person, phone, video, email, chat, or text)<\/li>\n<li><strong>Channel mix:<\/strong> Total Veeva CRM activity volume broken down by engagement channel percentage<\/li>\n<li><strong>Weekly activities per user:<\/strong> The average weekly number of Veeva CRM activities submitted per number of users active in Veeva CRM<\/li>\n<li><strong>Approved email volume:<\/strong> Volume of approved emails sent via Veeva CRM<\/li>\n<li><strong>Email open rate:<\/strong> Percentage of approved emails opened at least once out of all approved emails sent via Veeva CRM<\/li>\n<li><strong>Email click rate:<\/strong> Percentage of approved emails clicked at least once out of all approved emails sent via Veeva CRM<\/li>\n<li><strong>In-person % CLM usage:<\/strong> Percentage of in-person engagements that leveraged content in Veeva CRM<\/li>\n<li><strong>Video % CLM usage:<\/strong> Percentage of video engagements that leveraged content in Veeva CRM<\/li>\n<li><strong>Veeva CRM Engage meeting % CLM usage:<\/strong> Percentage of Veeva CRM Engage meetings that leveraged content in Veeva CRM<\/li>\n<li><strong>Veeva CRM Engage meeting duration:<\/strong> The average duration of Veeva CRM Engage meetings in minutes<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>Engagement channel definitions<\/span>\n<\/p>\n<ul>\n<li><strong>In-person:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018in-person\u2019<\/li>\n<li><strong>Phone:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018phone\u2019<\/li>\n<li><strong>Video:<\/strong> Veeva CRM Engage calls and video calls via other platforms that are then recorded as calls in Veeva CRM with a Standard Metrics call channel value of \u2018video\u2019<\/li>\n<li><strong>Email:<\/strong> Approved emails and emails sent via other platforms that are then recorded as calls in Veeva CRM with a Standard Metrics call channel value of \u2018email\u2019<\/li>\n<li><strong>Chat or text:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018chat or text\u2019<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>User type definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Sales:<\/strong> Users that have been classified with the \u2018sales\u2019 value in the CRM Standard Metrics user type field<\/li>\n<li><strong>Key account manager:<\/strong> Users that have been classified with the \u2018key account manager\u2019 value in the CRM Standard Metrics user type field<\/li>\n<li><strong>Medical:<\/strong> Users that have been classified with the \u2018medical\u2019 value in the CRM Standard Metrics user type field<\/li>\n<li><strong>Top global biopharma:<\/strong> Top 17 global biopharma companies by revenue<\/li>\n<li><strong>Rest of industry:<\/strong> All other biopharmas<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>Region definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Global:<\/strong> All markets globally <\/li>\n<li><strong>Europe:<\/strong> Albania, Andorra, Armenia, Aruba, Austria, Azerbaijan, Belarus, Belgium, Bermuda, Bosnia and Herzegovina,<br \/>\nBulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, French Polynesia, Georgia, Germany,<br \/>\nGreece, Greenland, Guadeloupe, Guernsey, Hungary, Ireland, Italy, Jersey, Latvia, Lithuania, Luxembourg, Macedonia,<br \/>\nMalta, Martinique, Republic of Moldova, Monaco, Montenegro, Netherlands, New Caledonia, Norway, Poland, Portugal,<br \/>\nRomania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom<\/li>\n<li><strong>Asia:<\/strong> Australia, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, Cocos (Keeling) Islands, Indonesia, Japan,<br \/>\nKazakhstan, Republic of Korea, Kyrgyzstan, Malaysia, Mongolia, Myanmar, Nauru, Nepal, New Zealand, Philippines,<br \/>\nSamoa, Singapore, Solomon Islands, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam<\/li>\n<li><strong>Latin America:<\/strong> Antigua and Barbuda, Argentina, Bahamas, Barbados, Belize, Bolivia, Brazil, Chile, Colombia, Costa<br \/>\nRica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico,<br \/>\nNicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela<\/li>\n<\/ul>\n<h2 class=\"fake-h1\">Methodology<\/h2>\n<p>\nThe <a href=\"\/eu\/resources\/veeva-hcp-360-trends-report\/\">Veeva HCP 360 Trends Report<\/a> is a quarterly industry benchmark for global and regional healthcare professional<br \/>\n(HCP) engagement across the life sciences industry. The report is based on proprietary Veeva Pulse data and insights<br \/>\nfrom field engagement activities of more than 80% of all industry representatives worldwide (Asia Pacific, Europe, Latin<br \/>\nAmerica, and the United States). Veeva CRM Standard Metrics \u2014 now used industrywide \u2014 provide the basis for<br \/>\nconsistent collection and measurement of engagement KPIs including channel mix and productivity across regions,<br \/>\nroles, and market segments. The findings are based on:\n<\/p>\n<ul>\n<li>Approximately 600 million annual global field activities captured in <a href=\"\/eu\/products\/crm-suite\/crm\/\">Veeva CRM<\/a> and <a href=\"\/eu\/products\/crm-suite\/engage\/\">Veeva CRM Engage<\/a><\/li>\n<li>70 billion prescription (Rx) and medical (Mx) records captured in <a href=\"\/products\/veeva-compass-patient-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">Veeva Compass Patient<\/a>, U.S.-specific anonymous patient longitudinal data, including prescriptions, procedures, and diagnoses<\/li>\n<li>3+ million profiles containing publications, clinical trials, conferences, associations, guidelines, grants, payments, social media, news mentions, and influence on community practice from <a href=\"\/eu\/products\/veeva-link\/\">Veeva Link Key People<\/a> across 85+ countries and 24 therapeutic areas<\/li>\n<li>Global reference data of healthcare professionals, healthcare organizations, and affiliations from <a href=\"\/eu\/products\/opendata\/\">Veeva OpenData<\/a>, containing addresses, emails, specialties, demographics, and compliance data (license information and industry identifiers)  available in 100+ countries today and 115+ countries by the end of 2024<\/li>\n<\/ul>\n<p>\nThe Veeva Pulse Field Trends Report delivers insights that inform the industry and help field teams align their strategy to<br \/>\nkey market trends for improved commercial success. The global Veeva Business Consulting team also helps customers<br \/>\ninform their strategies using industry benchmarking with Veeva Pulse data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>3 Ways Biopharmas Are Using Field Insights to Better Engage HCPs<\/p>\n","protected":false},"featured_media":75898,"parent":0,"template":"","class_list":["post-75897","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-html-content-yes","resource-area-20-commercial","resource-area-20-data","resource-area-20-medical","resource-product-20-approved-email","resource-product-20-campaign-manager","resource-product-20-clm","resource-product-20-commercial-content-promomats","resource-product-20-commercial-data-warehouse-nitro","resource-product-20-crm","resource-product-20-medical-crm","resource-product-20-deep-key-account-data-link","resource-product-20-real-time-customer-intelligence-link","resource-product-20-digital-engagement-engage","resource-product-20-events-management","resource-product-20-field-planning-alignments-align-territory-designer","resource-product-20-hcp-access-data","resource-product-20-key-account-management","resource-product-20-network-mdm","resource-product-20-reference-data-opendata-clinical","resource-product-20-customer-reference-data-opendata","resource-type-report"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/75897"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":2,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/75897\/revisions"}],"predecessor-version":[{"id":84609,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/75897\/revisions\/84609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media\/75898"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=75897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}