{"id":80312,"date":"2024-11-14T00:14:11","date_gmt":"2024-11-13T23:14:11","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=80312"},"modified":"2026-04-08T10:27:23","modified_gmt":"2026-04-08T08:27:23","slug":"veeva-pulse-field-trends-report-3q24","status":"publish","type":"resources","link":"https:\/\/pantheon.veeva.com\/eu\/resources\/veeva-pulse-field-trends-report-3q24\/","title":{"rendered":"Veeva Pulse Field Trends Report"},"content":{"rendered":"<br \/>\n<style>\n  p.font-22, li.font-22 {\n  font-size:22px !important;\n  line-height:30px !important;\n  }\n@media screen and (max-width: 767px){\n p.font-22, li.font-22  {\n  font-size:19px !important;\n  line-height:26px !important;\n  }\n}<\/p>\n<p>    p.font-14 {\n  font-size:14px;\n  line-height:20px;\n  }<\/p>\n<p>  .after-arrow-down-orange, .after-arrow-up-orange {\n    color: #F7981D;\n}\n  .after-arrow-down-orange::after {\n    display: inline-block;\n    content: \"\";\n    font-size: 0;\n    margin-left: 5px;\n    margin-bottom: 1px;\n    width: 0;\n    height: 0;\n    border-style: solid;\n    border-width: 7px 5px 0 5px;\n    border-color: #F7981D transparent transparent transparent;\n}\n.after-arrow-up-orange::after {\n    display: inline-block;\n    content: \"\";\n    font-size: 0;\n    margin-left: 5px;\n    margin-bottom: 1px;\n    width: 0;\n    height: 0;\n    border-style: solid;\n    border-width: 0px 5px 7px 5px;\n    border-color:  transparent transparent #F7981D transparent;\n}\n.after-arrow-down-orange:hover::after {\n    border-color: #e97f16 transparent transparent transparent;\n}\n.after-arrow-up-orange:hover::after {\n    border-color: transparent transparent  #e97f16 transparent;\n}<\/p>\n<p>.after-arrow-down-orange.active,.after-arrow-up-orange.active {\n    color: #FA6D18;\n}\n.after-arrow-down-orange.active::after {\n    border-color: #FA6D18 transparent transparent transparent;\n}\n.after-arrow-up-orange.active::after {\n    border-color: transparent transparent #FA6D18  transparent;\n}<\/p>\n<p>.down-links  {\npadding:12px 0;\ntext-align:center;\nmargin-top:60px;\nmargin-bottom:40px;\ndisplay:none!important;\n}\n.down-links a {\nfont-size:15px; line-height:21px;\n}\n.down-links div {\ndisplay:inline-block;\npadding:5px 16px;\nwhite-space:nowrap;\n}\n.generic-container h3 {\nfont-weight:500;\nmargin-top:35px;\nmargin-bottom:20px;\n}\np.pulse-sub {\nfont-size:26px;\nline-height:33px;\n}\np.pulse-sub span {\ndisplay:block;\nfont-weight:500;\n}\n.resources-content hr {\nmargin-top: 50px;\nmargin-bottom: 10px;\nborder: 0;\nborder-top: 2px solid #afafaf;\n}\n.resources-content hr.divide {\nmargin-top: 50px;\nmargin-bottom: 40px;\nborder: 0;\nborder-top: 1px solid #ccc;\n}\n.resources-content h2 {\nmargin-bottom:30px;\nfont-weight:500;\nfont-size:30px;\n}\n.resources-content h2.fake-h1 {\nmargin-bottom:30px;\nfont-weight:300;\nfont-size: 38px;\n}\n@media (max-width: 767px) {\n    .resources-content h2.fake-h1 {\nmargin-bottom:25px;\nfont-weight:300;\nfont-size: 30px;\n}\n.resources-content h2 {\nmargin-bottom:25px;\nfont-weight:400;\nfont-size:25px;\n}\np.pulse-sub {\nfont-size:22px;\nline-height:30px;\n}\n.down-links  {\npadding:12px 0;\ntext-align:center;\nmargin-top:40px;\nmargin-bottom:40px;\n}\n}\n@media (max-width: 450px) {\n.down-links div {\ndisplay:block;\npadding:5px 20px;\nwhite-space:nowrap;\n}\n}<\/p>\n<p>@media only screen and (min-width: 768px) and (max-width: 960px) {\n    .down-links div {\n        padding: 5px 10px;\n    }\n    .down-links a {\n        font-size: 12px;\n    }\n}<\/p>\n<p>@media only screen and (min-width: 961px) and (max-width: 996px) {\n    .down-links div {\n        padding: 5px 14px;\n    }\n    .down-links a {\n        font-size: 14px;\n    }\n}\n.insight-box {\ndisplay:flex;\n}\n@media (max-width: 767px) {\n.insight-box {\ndisplay:block !important;\n}\n}\n.insights-sub {\nfont-size:26px;line-height:32px;font-weight:500;margin-bottom:5px;\n}\n@media (max-width: 767px) {\n.insights-sub {\nfont-size:22px;line-height:28px;font-weight:500;margin-bottom:5px;\n}\n}<\/p>\n<p>.insights-grey-box {\nbackground:#444;color:white;padding:30px 50px 30px 20px;height:100%\n}<\/p>\n<\/style>\n<h2 class=\"mt-40 mb-10\">Closing the Gap: New Science, New HCP Expectations<\/h2>\n<p>Innovation in the R&#038;D pipeline is putting new pressure on old commercial engagement models. Increasing therapeutic complexity and competition, narrowing windows for launch success,<br \/>\nand HCPs\u2019 growing need for deep scientific information require a coordinated commercial strategy to efficiently educate HCPs on new treatments. <\/p>\n<p>But sales and marketing teams, in functional silos, continue to lean on engagement models built<br \/>\nfor medicines of the past. Ironically, investments in technology and data have compounded the problem. Layers of disconnected systems and disparate data have limited collaboration, resulting in a disjointed customer experience and slowing down the path to treatment adoption. <\/p>\n<p>\nAgile biopharmas willing to disrupt legacy silos in service of the customer are changing this dynamic. Empowered with connected tools and data, sales and marketing teams are coordinating a customer experience that meets HCPs\u2019 needs quickly and drives treatment adoption.\n<\/p>\n<div class=\"mt-30 mb-30\" style=\"border-left:3px solid orange;padding:0 20px;max-width:700px;text-align:left\">\n<p>\n<em>\u201cPhysicians have limited time and don\u2019t need repetitive information. The<br \/>\n transfer must be efficient, with scientifically trusted information through the  right channel. Every interaction should inform the next communication.\u201d<\/em>\n<\/p>\n<p>\n <strong>\u2014 Dr. Vital Hevia<\/strong>, urologist and robotic surgeon, ROC Clinic and HM Hospitals\n<\/p>\n<\/div>\n<div class=\"text-left\" style=\"margin-top:20px;max-width:700px\">\n<p>Read on to learn how.<\/p>\n<p><img decoding=\"async\"  src=\"\/wp-content\/uploads\/2022\/11\/signature.png\" alt=\"\"><\/p>\n<p>\n<strong>Dan Rizzo<\/strong><br \/>\nVP, Global Head of Business Consulting\n<\/p>\n<p><img decoding=\"async\" style=\"border-radius:50%\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/04\/Headshot-Rizzo.png\" alt=\"\">\n<\/div>\n<hr>\n<h2 class=\"mb-20 mt-40\">Disconnected models don\u2019t meet evolving HCP needs<br \/>\n<\/h2>\n<p>\n<a target=\"_blank\" href=\"https:\/\/phrma.org\/resource-center\/Topics\/Innovation\/Innovation-in-the-Biopharmaceutical-Pipeline\" rel=\"noopener\">Therapeutic complexity<\/a> continues to rise, and the volume of medical knowledge <a target=\"_blank\" href=\"https:\/\/www.medscape.com\/viewarticle\/989043?form=fpf\" rel=\"noopener\">doubles every 73 days<\/a>, according to some estimates. At the same time, it\u2019s also harder to reach HCPs via traditional methods. They are <a href=\"\/eu\/resources\/veeva-pulse-field-trends-report-1q24\/\">highly selective<\/a>, and even for biopharmas with access, in-person meetings per HCP are down 7% since last year.\n<\/p>\n<p>\nBut biopharmas struggle to close the gap between HCPs\u2019 needs and their decreasing share of time and attention. Sales and marketing teams often use disconnected tech, purchase different data sets, and track different KPIs. In many cases, they have a different understanding of target HCPs and what success looks like.\n<\/p>\n<p class=\"mb-30\">\nAs a result, 65% of HCP engagements are not synchronized, despite the proven effectiveness.\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/11\/Top-Insights_Figure-1.png\"><\/p>\n<h2 class=\"mb-20 mt-40\">Connected sales and marketing improves outcomes<\/h2>\n<p>\nIn the past, sales and marketing teams tried to boost HCP engagement by each turning up the dial on their own strategies, optimizing within the function. But in this complex environment, simply adding more interactions isn\u2019t effective or practical. Instead, data shows that a connected, coordinated omnichannel strategy blending in-person and promotional touchpoints drives results.\n<\/p>\n<p>\nThis approach results in:\n<\/p>\n<ul>\n<li>\tMore efficient outcomes for the brand<\/li>\n<li>\tA better customer experience for the HCP<\/li>\n<li>\tImproved treatment adoption for the patient<\/li>\n<\/ul>\n<p class=\"mb-30\">\nThe figure below illustrates key customer touchpoints where coordinated, timely action between sales and marketing increases scientific understanding.\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/11\/Top-Insights_Figure-2.png\"><\/p>\n<h2 class=\"mb-20 mt-40\">Early movers are disrupting old engagement models<br \/>\n<\/h2>\n<p>\nInnovations in technology and data are removing the traditional barriers to connected  and coordinated engagement. Early movers are coordinating sales and marketing and building agility into their commercial model to deliver on the needs of HCPs.\n<\/p>\n<p class=\"mb-30\">This emerging sales and marketing model will include:\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/11\/Top-Insights_Figure-3.png\"><\/p>\n<p class=\"mt-30\">While the fundamental capabilities may be similar, organizations will come to this model differently: <\/p>\n<ul>\n<li>\t Smaller, scrappier biotechs will make these investments out of necessity to compete with larger, better-resourced companies.<\/li>\n<li>\t Large global biopharmas will confront disconnected engagement models and functional silos to create a competitive advantage and differentiate on customer experience.<\/li>\n<\/ul>\n<p>\nCompanies that bring sales and marketing together with medical and service teams will be best positioned to meet HCPs\u2019 growing scientific needs and increasing expectations.\n<\/p>\n<p>\n<strong>Reach out to <a href=\"\/eu\/services\/business-consulting-services\/\">Veeva Business Consulting<\/a>  to learn how connected sales and marketing deliver a better customer experience.\n<\/p>\n<hr class=\"divide\">\n<h2 style=\"text-align:center\" class=\"fake-h1\">Global and Regional Trends<\/h2>\n<p>This report highlights global and regional field engagement trends from Veeva Pulse data gathered between July 2023<br \/>\nand September 2024. Veeva Pulse data is sourced from Veeva\u2019s aggregated CRM activity, including field engagement<br \/>\nstats from all instances of Veeva CRM globally. <strong>In this report, all comparisons are year-over-year, Q3 2023 to Q3<br \/>\n2024, unless otherwise noted.<\/strong><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-down-orange quicklink active\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-down-orange quicklink\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-down-orange quicklink\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Global\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>Global trends*<\/h2>\n<h3 class=\"text-center\">Figure 1: Channel mix evolution, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-1-Channel-Mix-Evolution-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 2: Channel mix, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-2-Channel-Mix-Global.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Global field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 3: Activity by region, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-3-Activity-by-Region-Global.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 4: Activity by user type, global<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-4-Activity-by-User-Type-Global.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 5: Activity by company size, global<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-5-Activity-by-Company-Size-Global.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>Global engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 6: Approved email volume, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-6-Approved-Email-Volume-Global.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 7: Content usage by channel, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-7-Content-Usage-by-Channel-Global.png?v=1.0\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 8: Veeva CRM Engage meeting duration, global<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-8-Meeting-Duration-Global.png\" alt=\"\" \/><\/p>\n<p class=\"font-14\" style=\"margin-top:20px\">\n<em>*This quarter\u2019s global trends report omits data from China.<\/em>\n<\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-down-orange quicklink  active\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-down-orange quicklink\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"US\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>U.S. market trends<\/h2>\n<h3 class=\"text-center\">Figure 9: Channel mix evolution, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-9-Channel-Mix-Evolution-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 10: Channel mix, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-10-Channel-Mix-US.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>U.S. field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 11: Activity, U.S.<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-11-Activity-US.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 12: Activity by user type, U.S.<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-12-Activity-by-User-Type-US.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 13: Activity by company size, U.S.<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-13-Activity-by-Company-Size-US.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>U.S. engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 14: Approved email volume, U.S.<\/h4>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-14-Approved-Email-Volume-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 15: Content usage by channel, U.S.<\/h4>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-15-Content-Usage-by-Channel-US.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 16: Veeva CRM Engage meeting duration, U.S.<\/h4>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-16-Meeting-Duration-US.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-up-orange quicklink\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-down-orange quicklink active\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Europe\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>Europe market trends <\/h2>\n<h3 class=\"text-center\">Figure 17: Channel mix evolution, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-17-Channel-Mix-Evolution-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 18: Channel mix, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-18-Channel-Mix-Europe.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Europe field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 19: Activity by country, EU5<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-19-Activity-by-Region-EU5.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 20: Activity by user type, Europe<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-20-Activity-by-User-Type-Europe.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 21: Activity by company size, Europe<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-21-Activity-by-Company-Size-Europe.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>Europe engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 22: Approved email volume, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-22-Approved-Email-Volume-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 23: Content usage by channel, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-23-Content-Usage-by-Channel-Europe.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 24: Veeva CRM Engage meeting duration, Europe<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-24-Meeting-Duration-Europe.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-up-orange quicklink\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-up-orange quicklink\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-down-orange quicklink active\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Asia\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>Asia market trends<\/h2>\n<h3 class=\"text-center\">Figure 25: Channel mix evolution, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-25-Channel-Mix-Evolution-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 26: Channel mix, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-26-Channel-Mix-APAC.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Asia field team activity<\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 27: Activity by country, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-27-Activity-by-Region-APAC.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 28: Activity by user type, Asia<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-28-Activity-by-User-Type-APAC.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 29: Activity by company size, Asia<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-29-Activity-by-Company-Size-APAC.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>Asia engagement quality<\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 30: Approved email volume, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-30-Approved-Email-Volume-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 31: Content usage by channel, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-31-Content-Usage-by-Channel-APAC.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 32: Veeva CRM Engage meeting duration, Asia<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-32-Meeting-Duration-APAC.png\" alt=\"\" \/><\/p>\n<div class=\"row down-links mt-40\" style=\"background-color:#f4f4f4\">\n<div>\n\t\t<a href=\"#Global\" class=\"after-arrow-up-orange quicklink\">Global trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#US\" class=\"after-arrow-up-orange quicklink\">U.S. trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Europe\" class=\"after-arrow-up-orange quicklink\">Europe trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Asia\" class=\"after-arrow-up-orange quicklink\">Asia trends<\/a>\n\t<\/div>\n<div>\n\t\t<a href=\"#Latam\" class=\"after-arrow-down-orange quicklink active\">Latin America trends<\/a>\n\t<\/div>\n<\/div>\n<div style=\"position:relative;\">\n  <a id=\"Latam\" style=\"position: absolute;top: -200px;\"><\/a>\n<\/div>\n<h2>Latin America market trends<\/h2>\n<h3 class=\"text-center\">Figure 33: Channel mix evolution, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-33-Channel-Mix-Evolution-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 34: Channel mix, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-34-Channel-Mix-LATAM.png\" alt=\"\" \/><\/p>\n<hr>\n<p class=\"pulse-sub\">\n<span>Latin America field team activity <\/span><br \/>\nWeekly activity per user by engagement channel\n<\/p>\n<h3 class=\"text-center\">Figure 35: Activity by country, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-35-Activity-by-Counry-LATAM.png\" alt=\"\" \/><\/p>\n<div class=\"row\">\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 36: Activity by user type, Latin America<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-36-Activity-by-User-Type-LATAM.png\" alt=\"\" \/>\n\t<\/div>\n<div class=\"col-sm-6\">\n<h3 class=\"text-center\">Figure 37: Activity by company size, Latin America<\/h3>\n<p>\t\t<img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-37-Activity-by-Company-Size-LATAM.png\" alt=\"\" \/>\n\t<\/div>\n<\/div>\n<hr>\n<p class=\"pulse-sub\">\n<span>Latin America engagement quality <\/span><br \/>\nConsolidation of key quality metrics\n<\/p>\n<h3 class=\"text-center\">Figure 38: Approved email volume, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-38-Approved-Email-Volume-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 39: Content usage by channel, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-39-Content-Usage-by-Channel-LATAM.png\" alt=\"\" \/><\/p>\n<h3 class=\"text-center\">Figure 40: Veeva CRM Engage meeting duration, Latin America<\/h3>\n<p><img decoding=\"async\" class=\"img-responsive m-auto\" src=\"\/wp-content\/uploads\/2024\/11\/Figure-40-Meeting-Duration-LATAM.png\" alt=\"\" \/><\/p>\n<hr class=\"mb-0\" style=\"border-top: 4px solid #444;\">\n<h2 class=\"fake-h1 mt-10\">Appendix: Data dictionary<\/h2>\n<p class=\"pulse-sub\">\n<span>Metric definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Channel mix evolution over time:<\/strong> Weekly Veeva CRM activity volume broken down by the channel of engagement (in-person, phone, video, email, chat or text)<\/li>\n<li><strong>Channel mix:<\/strong> Total Veeva CRM activity volume broken down by engagement channel percentage<\/li>\n<li><strong>Weekly activities per user:<\/strong> The average weekly number of Veeva CRM activities submitted per number of users active in Veeva CRM<\/li>\n<li><strong>Approved email volume:<\/strong> Volume of approved emails sent via Veeva CRM<\/li>\n<li><strong>Email open rate:<\/strong> Percentage of approved emails opened at least once out of all approved emails sent via Veeva CRM<\/li>\n<li><strong>Email click rate:<\/strong> Percentage of approved emails clicked at least once out of all approved emails sent via Veeva CRM<\/li>\n<li><strong>In-person % CLM usage:<\/strong> Percentage of in-person engagements that leveraged content in Veeva CRM<\/li>\n<li><strong>Video % CLM usage:<\/strong> Percentage of video engagements that leveraged content in Veeva CRM<\/li>\n<li><strong>Veeva CRM Engage meeting % CLM usage:<\/strong> Percentage of Veeva CRM Engage meetings that leveraged content in Veeva CRM<\/li>\n<li><strong>Veeva CRM Engage meeting duration:<\/strong> The average duration of Veeva CRM Engage meetings in minutes<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>Engagement channel definitions<\/span>\n<\/p>\n<ul>\n<li><strong>In-person:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018in-person\u2019<\/li>\n<li><strong>Phone:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018phone\u2019<\/li>\n<li><strong>Video:<\/strong> Veeva CRM Engage calls and video calls via other platforms that are then recorded as calls in Veeva CRM with a Standard Metrics call channel value of \u2018video\u2019<\/li>\n<li><strong>Email:<\/strong> Approved emails and emails sent via other platforms that are then recorded as calls in Veeva CRM with a Standard Metrics call channel value of \u2018email\u2019<\/li>\n<li><strong>Chat or text:<\/strong> Submitted calls with a CRM Standard Metrics call channel value of \u2018chat or text\u2019<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>User type definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Sales:<\/strong> Users that have been classified with the \u2018sales\u2019 value in the CRM Standard Metrics user type field<\/li>\n<li><strong>Key account manager:<\/strong> Users that have been classified with the \u2018key account manager\u2019 value in the CRM Standard Metrics user type field<\/li>\n<li><strong>Medical:<\/strong> Users that have been classified with the \u2018medical\u2019 value in the CRM Standard Metrics user type field<\/li>\n<li><strong>Top global biopharma:<\/strong> Top 17 global biopharma companies by revenue<\/li>\n<li><strong>Rest of industry:<\/strong> All other biopharmas<\/li>\n<\/ul>\n<p class=\"pulse-sub mt-30\">\n<span>Region definitions<\/span>\n<\/p>\n<ul>\n<li><strong>Global:<\/strong> All markets globally. This quarter\u2019s global trends report omits data from China. <\/li>\n<li><strong>Europe:<\/strong> Albania, Andorra, Armenia, Aruba, Austria, Azerbaijan, Belarus, Belgium, Bermuda, Bosnia and Herzegovina,<br \/>\nBulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, French Polynesia, Georgia, Germany,<br \/>\nGreece, Greenland, Guadeloupe, Guernsey, Hungary, Ireland, Italy, Jersey, Latvia, Lithuania, Luxembourg, Macedonia,<br \/>\nMalta, Martinique, Republic of Moldova, Monaco, Montenegro, Netherlands, New Caledonia, Norway, Poland, Portugal,<br \/>\nRomania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, United Kingdom<\/li>\n<li><strong>Asia:<\/strong> Australia, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, Cocos (Keeling) Islands, Indonesia, Japan,<br \/>\nKazakhstan, Republic of Korea, Kyrgyzstan, Malaysia, Mongolia, Myanmar, Nauru, Nepal, New Zealand, Philippines,<br \/>\nSamoa, Singapore, Solomon Islands, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam<\/li>\n<li><strong>Latin America:<\/strong> Antigua and Barbuda, Argentina, Bahamas, Barbados, Belize, Bolivia, Brazil, Chile, Colombia, Costa<br \/>\nRica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico,<br \/>\nNicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, Venezuela<\/li>\n<\/ul>\n<h2 class=\"fake-h1\">Methodology<\/h2>\n<p>\nThe <a href=\"\/eu\/resources\/veeva-hcp-360-trends-report\/\">Veeva HCP 360 Trends Report<\/a> is a quarterly industry benchmark for global and regional healthcare professional<br \/>\n(HCP) engagement across the life sciences industry. The report is based on approximately 600 million annual global<br \/>\nfield activities captured in <a href=\"\/eu\/products\/crm-suite\/\">Veeva CRM<\/a> and <a href=\"\/eu\/products\/crm-suite\/engage\/\">Veeva CRM Engage<\/a>. In addition, this study used marketing effectiveness<br \/>\ndata from Veeva Crossix. <a target=\"_blank\" href=\"https:\/\/www.veeva.com\/products\/marketing-analytics\/\" rel=\"noopener\">Crossix<\/a> connects anonymized health data on 300+ million<br \/>\npatients to media data to measure the impact of direct-to-consumer and HCP marketing investments in the U.S.\n<\/p>\n<p>\nThe Veeva Pulse Field Trends Report delivers insights that inform the industry and help field teams align their strategy to<br \/>\nkey market trends for improved commercial success. The global Veeva Business Consulting team also helps customers<br \/>\ninform their strategies using industry benchmarking with Veeva Pulse data.\n<\/p>\n<p class=\"font-14\">\n<em>Yearly share of channel mix and delivered email volume are calculated using average weekly percent changes during the specified period unless otherwise noted.<\/em>\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Closing the Gap: New Science, New HCP Expectations<\/p>\n","protected":false},"featured_media":80313,"parent":0,"template":"","class_list":["post-80312","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-html-content-yes","resource-area-20-commercial","resource-area-20-data","resource-product-20-approved-email","resource-product-20-campaign-manager","resource-product-20-clm","resource-product-20-commercial-content-promomats","resource-product-20-commercial-data-warehouse-nitro","resource-product-20-crm","resource-product-20-deep-key-account-data-link","resource-product-20-real-time-customer-intelligence-link","resource-product-20-digital-engagement-engage","resource-product-20-events-management","resource-product-20-field-planning-alignments-align-territory-designer","resource-product-20-hcp-access-data","resource-product-20-key-account-management","resource-product-20-network-mdm","resource-product-20-reference-data-opendata-clinical","resource-product-20-customer-reference-data-opendata","resource-type-report"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/80312"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":1,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/80312\/revisions"}],"predecessor-version":[{"id":84632,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/80312\/revisions\/84632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media\/80313"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=80312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}