{"id":45904,"date":"2021-05-24T11:33:09","date_gmt":"2021-05-24T02:33:09","guid":{"rendered":"https:\/\/www.veeva.com\/jp\/?page_id=45904"},"modified":"2026-10-09T11:11:12","modified_gmt":"2026-10-09T02:11:12","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/pantheon.veeva.com\/jp\/products\/veeva-promomats\/content-strategy\/","title":{"rendered":"Veeva PromoMats &#8211; Content Strategy"},"content":{"rendered":"<style>\n.veeva-2024 .hero-centered {\npadding-top: 160px;\npadding-bottom: 50px;\n}\n.form-shadow {\nbackground-color: #fff!important;\nborder: 1px solid #eee!important;\nbox-shadow: 1px 1px 11px #888!important;\npadding: 20px!important;\nborder-radius:16px!important;\n}\n.veeva-2024 .modal-btn-close {\nfloat: right;\nmargin-bottom: 10px;\n}\n.w-full .rounded-lg {\nborder-radius: 25px!important;\n}\n.veeva-2024 h3 small {\n\tdisplay: block;\n\tmargin-top: 0.3em;\n\tline-height: 1.4em;\n\tfont-size: 0.7em;\n\tfont-weight: 300;\n\tcolor: #fff !important;\n}\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"\">\n<p><!-- Hero - Centered, White --><\/p>\n<section class=\"hero-centered hero-centered--white\">\n<div class=\"container copy-container copy-container--center\">\n<h6 style=\"color:#ff6b00\">Veeva PromoMats<\/h6>\n<h1>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f<br \/>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5927\u898f\u6a21\u306a\u5c55\u958b<\/h1>\n<p>\u6226\u7565\u7684\u76ee\u6a19\u306b\u7d10\u3065\u3044\u305f\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u9075\u5b88\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308a\u3001<br \/>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5411\u4e0a\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u3092\u5b9f\u73fe<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"alert-news alert-news--compact\">\n\t<a class=\"alert-news__wrapper container\" href=\"https:\/\/www.veeva.com\/resources\/building-the-future-of-mlr-with-ai-fastest-path-to-approved-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"alert-news__inner\">\n<div class=\"alert-news__copy\">\n<h6>Building the Future of MLR with AI: Fastest Path to Approved Content<\/h6>\n<\/p><\/div>\n<p>\t\t\t<span class=\"alert-news__btn-desktop button-secondary\"><\/p>\n<div class=\"button-icon button-icon--white\"><\/div>\n<p>\t\t\t<\/span>\n\t\t<\/div>\n<p>\t<\/a><br \/>\n<\/section>\n<p><!-- Z Pattern - Products, Light --><\/p>\n<section class=\"z-pattern z-pattern-products z-pattern--light z-pattern--bg-grey section-rounded-top\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n\t\t\t<!-- z-pattern: copy container --><\/p>\n<div class=\"copy-container copy-container--eyebrow-gradient copy-container--center copy-container--left-lg\">\n<h6>Overview<\/h6>\n<h3>\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5927\u898f\u6a21\u306a\u5c55\u958b\u3092\u52a0\u901f<\/h3>\n<\/p><\/div>\n<p>\t\t\t<!-- z-pattern: img section --><\/p>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/07\/promomats-content-strategy-figure-1114x625-1.png\" alt=\"\" \/>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t<!-- z-pattern: content section --><\/p>\n<div class=\"z-pattern__content z-pattern__subgrid\">\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>\u30e2\u30b8\u30e5\u30e9\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4<\/h6>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>\u518d\u5229\u7528\u53ef\u80fd\u3067\u8ffd\u8de1\u53ef\u80fd\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u306e\u30b3\u30ec\u30af\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u4e00\u8cab\u3057\u305f\u627f\u8a8d\u53ef\u80fd\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c1\u30e3\u30cd\u30eb\u3084\u5730\u57df\u3092\u8d8a\u3048\u305f\u6e2c\u5b9a\u3068\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u62c5\u4fdd\u3057\u3064\u3064\u3001\u5927\u898f\u6a21\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30aa\u30d6\u30b8\u30a7\u30af\u30c6\u30a3\u30d6<\/h6>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>PromoMats \u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3057\u3066\u6226\u7565\u7684\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5b9a\u7fa9\u30fb\u5206\u985e\u3057\u3001Vault CRM \u304b\u3089\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6d3b\u7528\u72b6\u6cc1\u306b\u95a2\u3059\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u53d7\u4fe1\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3059\u3079\u3066\u306e\u627f\u8a8d\u6e08\u307f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u304a\u3051\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u306e\u6a19\u6e96\u57fa\u76e4\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t<!-- z-pattern__image will be duplicated to here via js for desktop ui -->\n\t<\/div>\n<\/section>\n<div id=\"simple-product\" style=\"padding-top:0px\">\n<div class=\"blended-bg\">\n\t\t<!-- Stats Start &#x2705; --><\/p>\n<section class=\"statistic-inline statistic-inline--dark section-rounded\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\" style=\"margin-bottom: 10px;\">\n<h6>Impact<\/h6>\n<h3>\n\t\t\t\t\t&#8220;The impact was a forecasted 15% to 25% <br \/>reduction in time to market&#8221;<br \/>\n\t\t\t\t\t<small>\u300c\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u6642\u9593\u304c 15%\u301c25% \u524a\u6e1b\u3055\u308c\u308b\u898b\u8fbc\u307f\u3068\u3044\u3046\u5c0e\u5165\u6210\u679c\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u300d<\/small><br \/>\n\t\t\t\t\t<\/h3>\n<p>\n\t\t\t\t\tMartin N. Jensen, <strong>Lundbeck<\/strong>\n\t\t\t\t\t<\/p>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"https:\/\/www.pm360online.com\/elite-2025-digital-crusader-martin-n-jensen-of-lundbeck\" target=\"_blank\" rel=\"noopener noreferrer\">\u8a18\u4e8b\u3092\u8aad\u3080\uff08\u5916\u90e8\u30b5\u30a4\u30c8\uff09<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>\t\t<!-- Video Player Start &#x2705; --><\/p>\n<section class=\"video-player-stacked video-player-stacked--dark\" style=\"padding-top:80px;padding-bottom:220px\">\n<div class=\"container copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Why Veeva PromoMats <\/h6>\n<h3>Content Strategy<\/h3>\n<\/p><\/div>\n<div class=\"video-player-stacked__video container\">\n\t\t\t\t<!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.67989417989418% + 41px); height: 0; width: 100%;border-radius:25px\"><iframe src=\"https:\/\/demo.arcade.software\/cvTJMHYz7dx8g2vsHBZE?embed&#038;embed_mobile=inline&#038;embed_desktop=inline&#038;show_copy_link=true\" title=\"PromoMats\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"clipboard-write\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" ><\/iframe><\/div>\n<p>\t\t\t\t<!--ARCADE EMBED END-->\n\t\t\t<\/div>\n<\/section><\/div>\n<\/div>\n<p><!-- Quote - Tabs, Light, Logo Tablist --><\/p>\n<section class=\"quote-tabs quote-tabs--light\" style=\"margin-top:-120px;z-index:10;background:none\">\n<p>\t<!-- content --><\/p>\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n\t\t\t<!-- Carousel --><br \/>\n\t\t\t<!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n\t\t\t\t<!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>\t\t\t\t<!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>\t\t\t\t\t<!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;We created a new content operational model that revolutionizes the content creation process and manages strategy across the organization. Modular content was the base of it.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/11\/customer-story-logo-grunenthal.png\" alt=\"Grunenthal\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n<h5>Mubasher Hassan<\/h5>\n<h6>Global Head of Content Management, Gr\u00fcnenthal<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t<!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cVeeva\u2019s modular content solution helps us generate compliant promotional content that resonates deeply with key audiences so we can create first-class digital experiences. Veeva PromoMats allows us to move faster, increase content reuse across channels, and speed the review process.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/customer-story-logo-organon.png\" alt=\"Organon\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n<h5>Cedric Grand-Pierre<\/h5>\n<h6>Global Customer Experience and Engagement Lead, Organon<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t<!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;Reusing pre-approved content modules and tailoring relevant content is crucial to our modular content strategy as we customize more memorable, omnichannel experiences. Veeva PromoMats provides key capabilities like automated claims linking, global-to-local tracking, and content sharing to ensure digital assets are timely and compliant.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/11\/customer-story-logo-moderna.png\" alt=\"moderna\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n<h5>Jason Benagh<\/h5>\n<h6>Director, Global Marketing Operations, Moderna<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"resource-block-cards resource-block-cards--light\" id=\"resource-block-0\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Resources<\/h6>\n<h3>Explore and Learn<\/h3>\n<div class=\"copy-container__buttons\"><a class=\"button-outline button-outline--black\" href=\"..\/..\/..\/resources\/\" target=\"_self\" rel=\"noopener\">\u305d\u306e\u4ed6\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u898b\u308b<\/a><\/div>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/resources\/veeva-promomats-modular-content-video\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"resource-card__text\">\n<h6>\u30c7\u30e2\u3092\u898b\u308b<\/h6>\n<h5>Veeva PromoMats Modular Content Video<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2021\/06\/resource-demo-tile-veeva-promomats-modular-content_340x240.png\" alt=\"\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/customer-stories\/bi-salix-scaling-content-strategy-for-personalized-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"resource-card__text\">\n<h6>\u52d5\u753b\u3092\u898b\u308b<\/h6>\n<h5>Boehringer Ingelheim and Salix Pharmaceuticals: Scaling Content Strategy for Personalized Engagement<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/resource-tile-boehringer-ingelheim-salix-340x240-2@2x.png\" alt=\"\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/resources\/modular-content-product-brief\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"resource-card__text\">\n<h6>\u88fd\u54c1\u30ab\u30bf\u30ed\u30b0\u3092\u8aad\u3080<\/h6>\n<h5>Modular Content Features Brief<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/PromoMats-Tile_340x240.png\" alt=\"\"><\/div>\n<p><\/a><br \/>\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.veeva.com\/customer-stories\/otsukas-launch-90-days-to-personalize-customer-content-using-modular\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/p>\n<div class=\"resource-card__text\">\n<h6>\u4e8b\u4f8b\u3092\u8aad\u3080<\/h6>\n<h5>Otsuka\u2019s Launch: 90 Days to Personalize Customer Content Using Modular<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/06\/resource-logo-tile-otsuka-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"cmdo-contact\" class=\"modal fade\" tabindex=\"-1\" aria-modal=\"true\" role=\"dialog\">\n<div class=\"modal-dialog modal-lg modal-dialog-scrollable\">\n\t\t<button type=\"button\" class=\"modal-btn-close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><br \/>\n\t\t<span class=\"icon ready\" data-icon=\"close\" style=\"--icon: url('https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/close.svg');\"><\/span><br \/>\n\t\t<\/button><\/p>\n<div class=\"modal-content modal-content--white form-shadow\">\n<div class=\"modal-body\">\n<form id=\"mktoForm_758\"><\/form>\n<div id=\"mktoForm_758_thankyou\" style=\"text-align:center;display:none;\">\n<h3>Thank you for your inquiry.<\/h3>\n<p style=\"padding:0\">We will review your request shortly.<\/p>\n<\/div>\n<div id=\"mktoForm_758_fallback\" style=\"display:none;\">\n<p class=\"veeva-form-error\">This form is temporarily unavailable and we are working to correct the issue. Please email us directly at <a href=\"mailto:contact@veeva.com\" target=\"_blank\" rel=\"noopener noreferrer\">contact@veeva.com<\/a>. We apologize for the inconvenience.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>\u8a73\u3057\u3044\u60c5\u5831\u3092\u304a\u6c42\u3081\u3067\u3059\u304b\uff1f<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"..\/..\/..\/contact-us\/\">\u304a\u554f\u3044\u5408\u308f\u305b<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u6e96\u62e0\u6e08\u307f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8fc5\u901f\u304b\u3064\u5927\u898f\u6a21\u306b\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"author":129,"featured_media":0,"parent":49058,"menu_order":117,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-45904","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" 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