{"id":35578,"date":"2026-05-29T02:22:07","date_gmt":"2026-05-29T06:22:07","guid":{"rendered":"https:\/\/www.veeva.com\/kr\/?post_type=customer-stories&#038;p=35578"},"modified":"2026-06-05T02:01:35","modified_gmt":"2026-06-05T06:01:35","slug":"moderna-pioneering-mlr-transformation-with-veeva-ai","status":"publish","type":"customer-stories","link":"https:\/\/pantheon.veeva.com\/kr\/customer-stories\/moderna-pioneering-mlr-transformation-with-veeva-ai\/","title":{"rendered":"Moderna: Pioneering MLR Transformation with Veeva AI"},"content":{"rendered":"<p>Hear how Jason Benagh, Global Marketing Operations Director at Moderna, the first Veeva AI for PromoMats customer, partnered with Veeva to transform MLR. Moderna prioritized the solution due to its easy implementation and minimal IT support required. Their strategy focuses on leveraging AI&#8217;s scalability to handle increasing content volume without disrupting the MLR team, moving them toward a &#8220;touch-free\u201d MLR review process.<\/p>\n<h2>Part 1:  Why Moderna Chose Veeva AI First for MLR<\/h2>\n<p>\n&#8220;Implementing Veeva AI was so simple, I told my digital team: &#8216;I don&#8217;t need any digital support \u2014 just my team&#8217;s project management skills. &#8220;The approval was easy: &#8216;Go ahead.&#8217;&#8221;\n<\/p>\n<p><a id=\"chapter-2\" class=\"scrolldown\"><\/a><br \/>\n<vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"plhff4jxx0\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/plhff4jxx0.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_plhff4jxx0 seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<h2>Part 2:  How Moderna Is Scaling with Veeva AI for PromoMats<\/h2>\n<p>\n&#8220;We expect faster approvals and shorter cycle times, but the real key metric is delivering better content.&#8221;\n<\/p>\n<p><a id=\"chapter-3\" class=\"scrolldown\"><\/a><br \/>\n<vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"tvuatx7v3q\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/tvuatx7v3q.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_tvuatx7v3q\nseo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<h2>Full Video: How Moderna Is Transforming MLR with Veeva AI<\/h2>\n<p><vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"wutbvmv331\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/wutbvmv331.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_wutbvmv331\nseo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<p> Discover more about <a href=\"https:\/\/www.veeva.com\/products\/veeva-ai-for-promomats\/\">Veeva AI for PromoMats<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear how Jason Benagh, Global Marketing Operations Director at Moderna, the first Veeva AI for PromoMats customer, partnered with Veeva to transform MLR. Moderna prioritized the solution due to its easy implementation and minimal IT support required. Their strategy focuses on leveraging AI&#8217;s scalability to handle increasing content volume without disrupting the MLR team, moving&hellip;<\/p>\n","protected":false},"featured_media":35560,"parent":0,"template":"","product-link-list":[],"class_list":["post-35578","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pantheon.veeva.com\/kr\/wp-json\/wp\/v2\/customer-stories\/35578"}],"collection":[{"href":"https:\/\/pantheon.veeva.com\/kr\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/pantheon.veeva.com\/kr\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/pantheon.veeva.com\/kr\/wp-json\/wp\/v2\/customer-stories\/35578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pantheon.veeva.com\/kr\/wp-json\/wp\/v2\/media\/35560"}],"wp:attachment":[{"href":"https:\/\/pantheon.veeva.com\/kr\/wp-json\/wp\/v2\/media?parent=35578"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/pantheon.veeva.com\/kr\/wp-json\/wp\/v2\/product-link-list?post=35578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}