Agenda

Tuesday, 10 September

8:00 - 18:00

Registration Opens
08:00 – 09:00

Welcome to the 2024 Veeva APAC Summit in Singapore! Grab a cup of coffee and mingle with fellow attendees.


Plenary
09:00 – 10:45

A warm welcome as we open the 2024 Veeva APAC Commercial Summit in Singapore! Hear from General Manager Asia, Damian Kelly, on the latest updates on Veeva’s vision for the Life Sciences industry, and our exciting announcement for the CRM Suite and Data Cloud from Giorgio Castellini – Senior Director CRM Product Management APAC, and Tristan Tan – VP Data & Analytics Asia. Then, join us for a Leaders Interview with a customer, followed by the Veeva Hero Awards as we celebrate the 2024 Veeva Heroes!

Danielle Bateman Takeda
Head of Data, Digital and Technology, Growth & Emerging Markets
Damian Kelly Veeva
General Manager, Asia
Sudhir Kandarth Veeva
General Manager, APAC
Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC
Tristan Tan Veeva
VP, Data & Analytics, Asia

Morning Break
10:45 – 11:30

Enjoy morning break with delectable bites and coffee & tea.

Attendees will discover how AI-driven innovations are revolutionizing pharma engagement and operations, unlocking new efficiencies and enabling more personalized, data-driven strategies. Hyntelo will also showcase Lyriko in action, highlighting its features and sharing real-world customer stories.

Luigi Cammi Hyntelo
Chief Sales Officer

Connected Software
11:30 – 12:15

Join us for a deep dive into the vision and roadmap for Vault CRM, and learn about all the new modules and features we are working on.

Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC

Connected Data
11:30 – 12:15

Senior leaders from Veeva customers share how they are enabling their next generation engagement models through more harmonized, modern, and accurate customer data. They also reflect on how the adoption of Veeva OpenData has helped them on this journey.

Matt Faulkner Takeda
Commercial Capabilities Lead – India & South East Asia
Bei Goh Pfizer
Digital Client Partner Lead, Emerging Markets Asia
Cassandra Barker Veeva
Senior Director, OpenData, APAC

Connected Engagement
11:30 – 12:15

Learn how pharma is evolving the HCP engagement model to help HCPs take more accurate and confident treatment decisions.

Saumick Pal MSD
Executive Director & Head – Digital, Data Analytics & Innovation, Asia Pacific
Shafi Hussain Veeva
VP, Business Consulting Lead – Asia

Connected Software
12:15 – 13:00

Learn how easy it is to move from Veeva CRM to Vault CRM, and how we are going to partner and work with you along the way.

Giorgio Castellini Veeva
Sr Director, CRM Product Management APAC
Rahul Bose Veeva
Director, Commercial Services – Asia Pacific

Connected Data
12:15 – 13:00

Discover how high-quality customer data can transform data governance and what this could mean for commercial excellence. Veeva customers share how they leveraged OpenData to ensure data usability, quality, and connectivity.

Vaibhav Rao Pfizer
Patient and Healthcare Experience Lead for Emerging Markets Asia
Mikhail Smirnov Takeda
Product Owner CRM – GEM
Prashant Joseph (P) Veeva
Principal Consultant, APAC, Commercial Services

Connected Engagement
12:15 – 13:00

Understand how innovation in pharma go-to-market (GTM) model planning and execution is helping commercial teams derive competitve advantage.

Sushant Aggarwal Veeva
Principal Business Consultant – APAC

Innovation Theatre
12:15 – 13:00

See the new Email Builder in action, and learn how marketers can rely on this content creation feature to drive compliance and provide guidelines for usage in the field.

Yi Ching Yeoh (YC) Veeva
Product Expert, CRM

Recommended Emails is a powerful feature designed to support field executed email campaign directly in CRM. Learn how to design an email campaign and rely on approved content, existing consent and the well established relationship between HCP and field user for a higher engagement rate.

Yi Ching Yeoh (YC) Veeva
Product Expert, CRM

Lunch & Connect
13:00 – 14:00

Relish in a delicious lunch buffet and network with fellow attendees.


Connected Software
14:00 – 14:45

Learn about Veeva’s AI vision and roadmap to enable AI in the pharma industry, and hear from ZS what exciting innovation they have in store to support field execution and efficiency.

Manvi Kapoor ZS
Business Solutions Manager
Ankush Gupta ZS
Principal – Digital Customer Experience
Yi Ching Yeoh (YC) Veeva
Product Expert, CRM

Connected Data
14:00 – 14:45

From Plan to Execute, Track to Optimize: Learn how pharma companies use Veeva’s Data to expand digital reach and optimize product launch.

Deepak Chembath Bayer
Head, Marketing & Commercial Operations – Indonesia, Malaysia & Singapore
Lin Du Veeva
Principal, Commercial Analytics Business Consulting – Asia

Connected Engagement
14:00 – 14:45

Roles of Field Medical are evolving. Pharma companies are exploring the best way to shape the future of Field Medical teams. Hear from Veeva on how to leverage data, software and insights to empower Medical Liaisons for effective interactions and measure their impacts.

Dr Arti Dhar Astellas
Medical Lead, Oncology, International Markets & China Region
Kuek Wei Lun AstraZeneca
International Medical Omnichannel Business Partner
Iswan Bin Ismail Veeva
Senior Business Consultant – APAC
Meyda Lengkong Veeva
Business Consulting Engagement Manager – APAC

Innovation Theatre
14:00 – 14:45

Veeva CRM Engage is a digital engagement platform that makes it easy to create two-way interactions and lasting connections with HCPs. This session dives into the analytics capabilities of this platform and how it can help deliver a 360 degree view of your customers.

Andrew Tang Veeva
Solution Consulting Manager

How are MSLs, Marketing, Sales and Compliance collaborating on regional and international events? Let’s take a regional look at how a single platform can help coordinate and simplify processes.

Moneem Ahmed Veeva
Associate Consultant

Connected Software
14:45 – 15:30

Transitioning to Vault Platform means that we are now unshackled, and can build new products to support the specific needs of the life sciences industry. Learn the details and roadmap of the Service Centre and Campaign Manager products, and see the two products in action.

Shannon Sim Veeva
Product Expert, CRM

Connected Data
14:45 – 15:30

A pharma customer leverages Veeva Link’s “deep profiles” for a more tailored, timely, and compelling engagement of key customers – highlighting the best practice processes and non-confidential data it is using to prioritise KOLs and develop engagement plans to support pre-launch market preparation.

Priya Darshan Novartis
Disease Area Head
Daniel Bacon Veeva
Principal Business Consultant APAC

Connected Engagement
14:45 – 15:30

Explore the Art of the Possible when it comes to the content supply chain by understanding Vault PromoMats’ key/new features and best practices. Dig deeper into how you can adopt this new operating model while avoiding/mitigating common challenges we’ve seen in the industry. We will dive into topics like modular content, change management, process optimization, and performance tracking.

Arielle Wong Veeva
Senior Business Consultant, Commercial Content – APAC

Innovation Theatre
14:45 – 15:30

With the ‘single source of truth’ stored in Vault, Veeva customers are increasingly looking for ways to integrate with Vault. This session will provide an introduction to Vault integration and some use cases.

Nagasruthi Bellari Veeva
Consultant

MyInsights is now a core component of Vault CRM, and allows for customised UI experience on CRM. Learn how to drive your business and surface the current information at the right time, see what Studio can offer, and hear the roadmap for the product.

Prashant Joseph (P) Veeva
Principal Consultant, APAC, Commercial Services

Afternoon Break
15:30 – 16:15

Refresh at the afternoon break with snacks and coffee & tea.

Leverage GlobalLink AI integration with Veeva to reduce complexity, cost and time to market promotional content and medical communications across geographies.

Satya Bhojnagarwala TransPerfect
Director, Sales Engineering APAC & ME

Plenary
16:15 – 17:15

As HCPs get more selective, pharma companies are continuing to test various approaches to be accessible at their moment of need. In this discussion, we will hear from a panel of seasoned HCPs on their expectations from pharma on content, channels and engagement opportunities to create lasting value for HCPs and patients.

Dr Cheong May Anne Singapore General Hospital
Consultant
Dr Daniel Huang National University Hospital
Consultant
Dr Zhang Hao Tian 1 Medical Group
Founder, Chief Executive Officer
Sumanth Kambhammettu Veeva
Director- APAC Commercial Strategy

Join General Manager APAC, Sudhir Kandarth, as we close the 2024 Veeva APAC Commercial Summit in Singapore with key reflections from the day.

Sudhir Kandarth Veeva
General Manager, APAC

Evening Reception
17:15 – 18:30

Wrap up a day of learning with some canapes and drinks with your peers and new connections!