An Opportunity for Customer Centricity.
Public access to Open Payments data collected in 2013 will be available as of September 30, 2014. Popularly known as the Physician Payments Sunshine Act, it requires life sciences companies to track and report payments, gifts, travel, and other honoraria to healthcare professionals (HCPs) and healthcare organizations (HCOs). It delivers transparency by allowing the public to look up transactions of value that have taken place. For both life sciences companies and physicians, the public disclosure can significantly affect brand and personal reputation.
This whitepaper outlines physicians’ perceptions and concerns about the Sunshine Act and presents key opportunities to engage with physicians in a more customer-centric way by employing new processes and technologies designed to address these issues.