Speakers

Danielle Bateman, Head of Data, Digital, and Technology for Growth and Emerging Markets since April 2022, has a 17-year tenure in Takeda. Her career spans both business and IT-related roles in the pharmaceutical industry, and technology industry. She started her career path an Australian Naval Officer. She holds an MBA and a degree in Computer and Information Science.

Damian has over 20 years of enterprise software and life sciences experience. He joined Veeva in 2012 as the first consultant on the Vault platform and since has led teams in North America, APAC and China and Japan. He established the customer success function in APAC as well as launching the services teams in Korea and India. Prior to Veeva, Damian worked at the United Nations as they established their Knowledge Management function, IBM New York in their life sciences division and PwC Australia. He has a Bachelor of Arts, Bachelor of Engineerings from Melbourne Australia.

As Senior Director, Product Management Commercial Cloud, Giorgio is responsible for the definition and prioritisation of the roadmap for all Veeva CRM products, ensuring that Veeva delivers the best-in-class solution for the APAC region. Giorgio also supports the growth of the region and the expansion in new emerging markets, investigating and understanding the nuances of each country. Giorgio has worked in the pharma industry for over 13 years, evolving from a leadership role in EMEA support, to Professional Services to Product Management. He has managed regional and global CRM implementations for enterprise customers in both Rx and OTC at Veeva. Prior to joining Veeva in 2012, Giorgio worked at Eli Lilly as an external consultant for 9 years, leading their Regional Support CoE out of Italy and building knowledge in Clinical Operations, Global Product Safety, MedInfo, Sales and Marketing.

Sudhir is responsible for Veeva’s commercial suite of solutions across the Asia Pacific. The market spans Australia, South East Asia, Korea and India. Additionally, Sudhir is also the Regional Manager for South East Asia & India and is responsible for customer success in the region. Sudhir has over 16 years experience working in the Enterprise Software and Pharmaceutical Industry. Prior to setting up Veeva India’s operations in January 2015, Sudhir worked at Oracle Health Sciences Global Business Unit in Mumbai. In this role he was responsible for enabling pharma companies to adopt strategies and solutions to manage clinical trials, clinical operations, pharmacovigilance and safety. Sudhir also launched strategic initiatives at Dr.Reddy’s, leading large scale field sales deployment projects with one of the earliest technology led Sales Force automation projects in 2001. Sudhir has held roles in Consulting, Sales, Business Development and Alliances with SAS India, IBM Software and IBM GBS. Sudhir holds an MBA from North Maharashtra University.

Tristan leads the strategy and direction for Veeva’s data products in Asia, outside of China. This includes ownership of Veeva’s Data Cloud and OpenData products in the region. He is also responsible for building and strengthening relationships with Veeva’s Data Partners in key markets. He has 15 years experience leading teams and building Data and Analytics businesses in Asia. He started his career as a management consultant with the Monitor Group where he advised Consumer Goods clients in the areas of Revenue Management and Commercial Excellence.

Dr. Zhang Hao Tian is a seasoned medical professional with nine years of service in the SAF Medical Corps, where he excelled in operational roles and played a pivotal part in Singapore’s COVID-19 efforts. As the founder of 1 Medical Group in 2021, Dr. Zhang expanded the organization to three clinics within two years, with a strong focus in Community Health. Beyond his professional achievements, Dr. Zhang is passionate about education, he is currently teaching at Lee Kong Chien School of Medicine and is also active in the Corporate Health space as a Speaker.

Arti is currently working with Astellas as a Medical Lead for Oncology for International markets and China region. She has 20+ years of progressive experience in Medical Leadership, pharmaceutical/ OTC, clinical and medical practice. She has had a diverse professional exposure in global and regional settings. Over the period of years Arti has developed excellent scientific acumen and entrepreneurial spirit with an outstanding track record in medical affairs. She has proven abilities in leading high-performing, multi-cultural and cross-functional teams. A confident communicator who can translate complex medical challenges into actionable solutions. Excellent ability in engaging stakeholders across all levels. Wearing many hats, she is also the general secretary of the APMS (Association of Pharmaceutical Medicine) in Singapore.

Wei Lun is the International Medical Omnichannel Business Partner and is also part of the International IT Team. He leads the development of omnichannel strategies and digital capabilities across the International Medical teams to deliver innovative and impactful engagements with healthcare professionals.

Deepak Chembath is a commercial leader in the pharma industry with experience driving growth, innovation, and customer-centricity across multiple markets. In his current role, he holds a portfolio of responsibilities leading Marketing and Commercial Operations for Bayer Pharmaceuticals cluster made up of Indonesia, Malaysia and Singapore and also holds Sales responsibility for Singapore and South Malaysia.

Luigi Cammi is a dynamic, change-oriented individual, always seeking new challenges to foster the growth and success of those he worked with. Born in Florence in 1974, Luigi earned a degree in Economics from the University of Florence in 1999 and completed an Executive Master in Communication at Harvard in 2003. His career began in the family business, followed by significant experience as a steward at the Rimini Meeting. Since 2005, he has focused on event management, consulting, and public affairs across Europe. Luigi currently supports Hyntelo in Pisa and Rome, driving sales, market presence, and innovation in the Asia region.

A Salaried Entrepreneur, Corporate VC and a published Author on #Ai, who helps organizations create sustainable digital and data innovation business models to add value to its stakeholders.

Dr Huang is a specialist in Gastroenterology and Hepatology at the National University Hospital. His research interests are in liver cancer, viral hepatitis, and metabolic dysfunction-associated steatotic liver disease. He has published more than 180 articles on these topics.

Priya has over 35 year’s extensive experience in the Pharmaceutical industry, which includes 15+ years’ senior sales, marketing and value & access leadership roles in both primary, secondary care and oncology. He takes pride in coaching, developing, mentoring associates and developing high performing teams. Priya also ensures from pre launch to post launch of brands and with a sense of urgency to provide access to patients.

Bei Goh is the Digital Client Partner Lead for Pfizer Emerging Markets, Asia. She has been a key contributor in various roles at Pfizer over the last two decades. In her current role, she interacts with the leadership teams in the region and drives all digital initiatives that are imperative to the success of the business.

Vaibhav Rao is the Regional Director for Customer Experience (CX) at Pfizer Asia. With a passion for measuring and continuously improving customer experience, Vaibhav has been instrumental in spearheading the CX strategy, implementing innovative go-to-market models, use cutting-edge technologies, and fostering a culture of execution excellence. With over two decades of proven track record across Pharmaceuticals, Healthcare, and Consulting with Big 4 companies, Vaibhav has lived and worked in Asia, Europe, and North America. His extensive experience has enabled him to lead several organization-wide digital transformations and drive disruptive innovation at scale. Vaibhav is dedicated to cultivating a culture of insights-based decision-making that adds significant value to customers.

Dr. Cheong May Anne is a Consultant in the Department of Haematology at Singapore General Hospital. She was awarded the NUS Undergraduate Merit Scholarship to pursue Medicine at the National University of Singapore and completed her specialist training in Internal Medicine and Haematology, during which she also served as Chief Resident. Her subspecialty interest lies in thrombosis and haemostasis. Dr. Cheong was a Singapore Biodesign Innovation Fellow and currently serves as Co-Director at the Alice Lee Innovation Centre of Excellence on the SGH Campus.

Matt is a dedicated and passionate professional who takes pride in enabling his teams and those around him to succeed. With over 13 years of in country & regional customer excellence and business operations experience, he has become a strategic and progressive thought leader in commercial operations, incentive compensation, digital and commercial capabilities. Matt’s constant pursuit of excellence is driven by an agile mindset of continuous evolution, enabling his teams to excel in interacting with HCPs.

Mikhail Borisovich Smirnov, Product Owner CRM, Growth & Emerging Markets, Takeda. Mikhail has solid background in product management, data management and business analysis with over 12 years of experience in the pharmaceutical and retail sectors. He has held key roles at Takeda and Sanofi, focusing on data quality, business intelligence, and supply chain analytics. Since June 2023, he has been working as a Product Owner CRM – GEM in Takeda regional HQ in Singapore, overseeing the end-to-end lifecycle management of two CRM instances

As Director of Sales Engineering for APAC & ME at TransPerfect, I lead and mentor a team focused on driving sales engineering activities across the APAC and Middle East regions. My role involves close collaboration with sales, engineering, and product development teams to create customer-centric solutions. I also partner with Sales and Customer Success teams to help clients achieve their strategic business goals. With expertise in content and globalisation management, works closely with our clients crafting innovative solutions tailored to their enterprise needs.

Ankush Gupta is an AI & Analytics Principal who leads ZS’s Digital Customer Experience practice in India. He has deep cross functional expertise in topics like Omnichannel next best actions, Field and MSL effectiveness, Content transformation, Agile Omnichannel Measurement/Optimization and web/media. He has worked with 20+ Pharma companies for 15+ years across the globe, driving CX transformation projects and programs. He is also actively helping ZS’s Commercial solution area with thought leadership on new and upcoming capabilities.

With ~8 years of experience in life sciences consulting, Manvi specializes in crafting Digital Customer Experience Strategies for global clients. Her expertise lies in driving business growth through Marketing Technology Solutions that are powered by AI to enhance end customer experience.

Andrew is based in Singapore and has worked with customers in the Life Sciences commercial space for over 10 years. In Veeva, he is focused on engaging customers around South East Asia – finding out customer needs and demonstrating how solutions from the Veeva commercial product suite would be able to help fulfill these needs.

Arielle is a Senior Business Consultant with the Veeva APAC team, specializing in Commercial Content. She is passionate about helping clients optimize their brand content in the most efficient and impactful manner that’s supported by strong data. Prior to Veeva, she worked in medical communications agencies as a Senior Account Manager delivering customized medical and marketing projects in alignment with clients’ business strategies.

As Senior Director, OpenData APAC, Cassandra is responsible for the strategy and direction of OpenData in the region. Cassandra brings over 20 years of experience in business technology across both government and private sectors. Her proven business and marketing experience has helped organisations drive growth and change through data and technology enablement, product development and professional services engagements to a combination of ASX, government and international clients.

Daniel joined Veeva as a Principal in its Business Consulting practice in 2021, having held leadership roles in the Biopharma sector for over 20 years at JNJ, Novartis, AbbVie and Amgen. His industry experience includes strategy development, 20+ product launches across Asia, US and Europe as well as numerous business & digital transformation initiatives. Daniel is an advocate for equipping clients with the capabilities to succeed in the evolving pharma market, placing HCPs & patients at the centre of commercial & medical strategy, and using unique insights, data and analytics to create market leading solutions.

Iswan is a senior consultant with the APAC Business consulting team bringing over 10 years of experience across government sector, early stage technology and consulting. He is a Board Certified Medical Affairs Specialist (BCMAS) and started his career with the Ministry of Health Singapore, working closely with physicians to develop regulatory policies that ensures the safety and quality of care for patients. Following his MBA, he went on to join consulting, supporting pharmaceutical companies in medical affairs, market access and policy challenges. As part of the APAC business consulting team, Iswan spends his time on commercial strategy and medical affairs consulting projects, supporting client in KOL targeting and engagement strategy, persona development and working closely with the global BC medical affairs team in exploring medical affairs impact measurement.

Lin is Principal, Commercial Analytics Business Consulting Asia. She leads the Analytics practice for the region and uses Veeva’s unique data to support Customers in Omni-Channel and Commercial Excellence. She has degrees in statistics and business analytics and has published internationally on Healthcare data in Asia. Prior to Veeva, she led Analytics functions globally at Zuellig Pharma then at Google.

Meyda has over 10 years of Life Sciences business consulting experience across the Asia Pacific and North America market. Her project experiences include market access strategy, go-to-market strategy, commercialization, strategic location assessment, post-merger integration, thought leadership development and business process reengineering etc. Prior to joining Veeva, she was a Senior Manager with PwC’s International Growth Consulting practice. She began her career in healthcare as a Registered Nurse in the United States. She is also fluent in Bahasa Indonesia with elementary proficiency in Chinese Mandarin.

Moneem is an Associate Consultant in the Commercial Professional Services team. He has been involved in various projects including implementation, migration and enhancement of Veeva CRM and Promomats for various pharma companies during his time in Veeva.

Sruthi is a Consultant with APAC Professional Services, specializing in Veeva solutions. She brings a wealth of knowledge and experience to the team, having worked extensively with life sciences companies such as Boehringer-Ingelheim, Abbott, and JnJ on Veeva and Salesforce platforms. As part of the Professional Services team, Sruthi is dedicated to delivering tailored solutions on Veeva solutions and ensuring the highest level of customer satisfaction.

Prashant brings a wealth of experience to Veeva, with an impressive tenure of almost a decade in the company. At Veeva, Prashant is driven by a relentless pursuit of innovation and speed. He consistently strives to push boundaries and spearhead new ideas, recognizing that these elements are crucial in propelling the company, and customers forward

As Director of APAC Commercial Services, Rahul is focused on ensuring our customers maximise their potential on the Veeva Commercial Cloud. Leading an experienced team of life sciences service professionals across ANZ, South East Asia, India and Korea, he strives to ensure customers receive exceptional solutions and services. Rahul joined Veeva in 2014 and previously led several Veeva implementations as a consultant and was the APAC Customer Success leader for 4 years.

Shafi is responsible for leading Veeva’s Business Consulting Practice in Asia, with a focus on supporting our customers’ commercial strategies through the design and delivery of solutions addressing core business issues faced in today’s market. Over the course of his more than 20-year career, Shafi has driven P&L growth strategies and achieved transformational change outcomes in various roles within management consulting and industry. He has held leadership roles at PwC, Accenture, and General Electric, where he led global growth strategies across sectors to penetrate new markets; he built and led a digital/IoT Asset Performance Management professional services organization at GE Healthcare; and led the pharmaceutical R&D practice at SailWing Consulting. Shafi began his career as a research scientist focusing on transplant immunology at the University of Chicago. He holds a B.S. degree from Saint Louis University, an M.S. from the University of Missouri, and a graduate certificate from Saint Louis University School of Medicine.

Shannon’s key role is to be responsible for the engagement of APAC stakeholders, to align Veeva’s product vision and roadmap with them, and to ensure that Veeva delivers the best solutions for the APAC region. As part of the Commercial Cloud APAC team, she seeks to understand the nuances of each country and work together with the various Veevans to analyze customer requirements and ensure important needs with solid use cases will be reflected in Veeva’s product roadmap eventually. Amongst the commercial cloud products, Shannon has a focus on Events Management across APAC and how customers are utilising Events Management to fulfill their various needs. Before joining Veeva in 2022, Shannon had spent 6 years in the healthcare industry managing digital software and medical technology projects.

Sumanth Kambhammettu leads Commercial Strategy for the Asia Pacific region. In his role, he is responsible for evangelising & driving growth of Veeva’s solution suite across commercial cloud, data & business consulting by refining the GTM strategy, product messaging & positioning to enhance patient & HCP experience. He brings nearly 15 years of experience in delivering customer-centric solutions for pharmaceutical & life science companies, healthcare institutions, public health agencies, medical technology and digital health companies in Asia. In his most recent role, Sumanth led a healthcare robotics business for a Singapore based SME where he worked extensively with the local healthcare innovation ecosystem in Singapore. Prior to that, he spent nearly 10 years as a management consultant in Southeast Asia advising leading global/regional pharma, biotech, MedTech & public sector clients in the areas of commercial strategy, go-to-market strategy and digital transformation

Sushant is a Principal at Veeva Business Consulting. He has been helping commercial pharma teams in Asia with omnichannel strategy & operating model, market segmentation, go-to-market planning, and analytics to drive business growth. Prior to Veeva, Sushant worked as a strategy consultant at ZS, and Trinity Life Sciences. He holds a bachelor’s degree in computer science engineering, and an MBA in marketing.

As a CRM Product Expert, Yi Ching (YC) works closely with customers in APAC to enable them to be successful in using Veeva’s Commercial CRM suite of products. She achieves this by sharing the latest product innovations, best practices and understanding her customer’s business needs / problems. She holds customer success close to her heart and enjoys collaborating with customers and internal teams to that end.