Veeva Vault CRM

Agentic CRM

AI ๋„์ž…์„ ์œ„ํ•œ ์ตœ๋‹จ ๊ฒฝ๋กœ

Vault CRM์€ ๋‹จ์ผ ํ”Œ๋žซํผ์—์„œ ํ†ตํ•ฉ๋œ ๊ณ ๊ฐ ๋ฐ์ดํ„ฐ๋ฒ ์ด์Šค์™€ ๋‚ด์žฅํ˜• AI๋ฅผ ํ†ตํ•ด ์„ธ์ผ์ฆˆ, ๋งˆ์ผ€ํŒ…, ๋ฉ”๋””์ปฌ ํŒ€์„ ์œ ๊ธฐ์ ์œผ๋กœ ์—ฐ๊ฒฐํ•˜๋Š” ์ƒ๋ช…๊ณผํ•™ ์‚ฐ์—…์— ํŠนํ™”๋œ ์—์ด์ „ํŠธ ๊ธฐ๋ฐ˜ CRM์ž…๋‹ˆ๋‹ค.

์ด๋ฅผ ํ†ตํ•ด ๊ณ ๊ฐ ํ”„๋กœํŒŒ์ผ๋ง, ์ปจํ…์ธ  ๊ณต์œ  ๋ฐ ๊ด€๋ฆฌ, ์ง€์—ญ ๋ฐ ์–ด์นด์šดํŠธ ๊ธฐํš, ์ฃผ์š” ์–ด์นด์šดํŠธ ๊ด€๋ฆฌ(KAM), ์ƒ˜ํ”Œ๋ง, ์ฝœ์„ผํ„ฐ, ์ธ์‚ฌ์ด๋“œ ์„ธ์ผ์ฆˆ(Inside Sales), ํ•„๋“œ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ ๋“ฑ์˜ ํ•ต์‹ฌ ๊ธฐ๋Šฅ์„ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ฃผ์š” ๊ธฐ๋Šฅ๋“ค์€ ๊ฐ ์ง€์—ญ๋ณ„ ํ•„์ˆ˜ ๋น„์ฆˆ๋‹ˆ์Šค ์š”๊ตฌ์‚ฌํ•ญ๊ณผ ๊ทœ์ œ ์ค€์ˆ˜ ์š”๊ฑด์„ ์ง€์›ํ•ฉ๋‹ˆ๋‹ค.

Vault CRM์€ ๋ธŒ๋ผ์šฐ์ € ๋ฐ ๋ฐ์Šคํฌํ†ฑ ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์„ ํ†ตํ•ด ์˜จ๋ผ์ธ์œผ๋กœ ์ ‘์†ํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ, iPad ๋ฐ iPhone์—์„œ๋Š” ์™„์ „ํ•œ ์˜คํ”„๋ผ์ธ ๋ชจ๋“œ๋ฅผ ์ง€์›ํ•ฉ๋‹ˆ๋‹ค.

Vault CRM์˜ AI๋Š” Agentic Call Report, Agentic Voice, AI-Powered Media Search๋ฅผ ํฌํ•จํ•˜์—ฌ ์—…๊ณ„์— ํŠนํ™”๋œ ๋‚ด์žฅํ˜• ์—์ด์ „ํŠธ ๊ธฐ๋Šฅ์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.

Announced2022 StatusMature Customers100+
์ œํ’ˆ ์†Œ๊ฐœ์„œ ๋‹ค์šด๋ฐ›๊ธฐ The Agentic Call Report™,
๊ณต์‹ ์ถœ์‹œ
The Agentic Call Report Dashboard Interface

์‹ฌ์ธต ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜

ํ•ต์‹ฌ์ ์ธ ์ง€์—ญ ํŠนํ™” ๊ธฐ๋Šฅ ์ œ๊ณต: ๋ธŒ๋ผ์งˆ๋ถ€ํ„ฐ ์ผ๋ณธ, ๋…์ผ์— ์ด๋ฅด๊ธฐ๊นŒ์ง€ ์ „ ์„ธ๊ณ„ ๋ชจ๋“  ์ง€์—ญ์˜ ํ•ต์‹ฌ์ ์ธ ๋น„์ฆˆ๋‹ˆ์Šค ์š”๊ตฌ์‚ฌํ•ญ๊ณผ ๊ทœ์ œ ์š”๊ฑด์„ ์ง€์›ํ•ฉ๋‹ˆ๋‹ค.

์ˆ˜๋ฐฑ ๊ฐ€์ง€์˜ ์ปดํ”Œ๋ผ์ด์–ธ์Šค ๊ธฐ๋Šฅ: ์ปดํ”Œ๋ผ์ด์–ธ์Šค๋ฅผ ํ•ต์‹ฌ ๊ฐ€์น˜๋กœ ์„ค๊ณ„๋œ Vault CRM์€ ๋Š์ž„์—†์ด ๋ณ€ํ™”ํ•˜๋Š” ๊ทœ์ œ ๋ฐ ์ค€์ˆ˜ ์š”๊ฑด์— ๋งž์ถฐ ์ตœ์‹  ์ƒํƒœ๋ฅผ ์œ ์ง€ํ•ฉ๋‹ˆ๋‹ค.

์™„๋ฒฝํ•œ ์˜คํ”„๋ผ์ธ ์ง€์›: ๋ฐ์ดํ„ฐ, ์„ค์ • ๋ฐ ์ปจํ…์ธ ๊ฐ€ ๋ชจ๋ฐ”์ผ ๊ธฐ๊ธฐ ๊ฐ„์— ์›ํ™œํ•˜๊ฒŒ ๋™๊ธฐํ™”๋˜์–ด, ํ•„๋“œ ํŒ€์ด ์˜จ๋ผ์ธ๊ณผ ์˜คํ”„๋ผ์ธ ์–ด๋””์„œ๋“  ํ•„์š”ํ•œ ์ •๋ณด์— ์ฆ‰๊ฐ์ ์œผ๋กœ ์ ‘๊ทผํ•  ์ˆ˜ ์žˆ๋„๋ก ์ง€์›ํ•ฉ๋‹ˆ๋‹ค.

AI in Vault CRM ๋ฐ๋ชจ ๋ณด๊ธฐ

์—…๊ณ„ ํŠนํ™” ํ‘œ์ค€ ์—์ด์ „ํŠธ ๊ธฐ๋Šฅ: ์ปค๋จธ์…œ ๋ฏผ์ฒฉ์„ฑ ๋ฐ ์ƒ์‚ฐ์„ฑ ๊ฐœ์„ ์„ ์œ„ํ•ด Vault CRM์— ๊ธฐ๋ณธ ๋‚ด์žฅ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.

  • Agentic Call Report: ๊ทœ์ • ์ค€์ˆ˜ ํ”„๋ฆฌ ํ…์ŠคํŠธ(free text)๋ฅผ ์ž…๋ ฅํ•˜์—ฌ Commercial Evidence๋ฅผ ์ƒ์„ฑํ•˜๊ณ , ํ•„๋“œ์˜ ์ธ์‚ฌ์ดํŠธ๋ฅผ ์‹คํ–‰ ๊ฐ€๋Šฅํ•œ ์ •๋ณด๋กœ ์ „ํ™˜ํ•ฉ๋‹ˆ๋‹ค.
  • Voice: ์ •๋ณด๋ฅผ Vault CRM์— ์ง์ ‘ ๋…น์Œ, ์ „์‚ฌ ๋ฐ ๊ธฐ๋กํ•˜์—ฌ Vault CRM์„ ์ง„์ •ํ•œ ์กฐ๋ ฅ์ž์ด์ž ํŒŒํŠธ๋„ˆ๋กœ ๋ณ€ํ™”์‹œํ‚ต๋‹ˆ๋‹ค.
  • Media Search: ์ปจํ…์ธ ๋ฅผ ๊ฒ€์ƒ‰, ์š”์•ฝ ๋ฐ ์‹คํ–‰ํ•˜์—ฌ ์„ ์ œ์ ์ธ ํ”Œ๋ž˜๋‹์„ ์ง€์›ํ•˜๊ณ  ๊ณ ๊ฐ ์ธ๊ฒŒ์ด์ง€๋จผํŠธ ๊ณผ์ •์—์„œ ์‹ค์‹œ๊ฐ„ ์ง€์›์„ ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.

Vault Platform ๋ฐ ๋ชจ๋“  ์• ํ”Œ๋ฆฌ์ผ€์ด์…˜์˜ Vault AI๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค.

๊ณต์‹ ์ถœ์‹œ

The Agentic Call Report™:
ํ•„๋“œ์—์„œ ์ƒ์„ฑ๋˜๋Š” Commercial Evidence™

๊ทœ์ • ์ค€์ˆ˜ ํ”„๋ฆฌ ํ…์ŠคํŠธ(free text) ์ž…๋ ฅ์„ ํ†ตํ•ด ์ธ์‚ฌ์ดํŠธ๋ฅผ ๋„์ถœํ•˜๊ณ 
์ปค๋จธ์…œ ๋ฏผ์ฒฉ์„ฑ์„ ํ–ฅ์ƒํ•ฉ๋‹ˆ๋‹ค.

์ƒ๋ช…๊ณผํ•™ ์‚ฐ์—…์ด ์‹ ๋ขฐํ•˜๋Š” ํŒŒํŠธ๋„ˆ
Bayer biocryst Biontech BoehringerIngelheim corcept Crinetics Gilead GSK ImmunityBio Ionis Merck Neurocrine NewAmsterdam-Pharma NovoNordisk Otsuka Revolution-Medicines Shionogi Sobi Bayer biocryst Biontech BoehringerIngelheim corcept Crinetics Gilead GSK ImmunityBio Ionis Merck Neurocrine NewAmsterdam-Pharma NovoNordisk Otsuka Revolution-Medicines Shionogi Sobi
AI ๊ธฐ๋ฐ˜ ๊ธฐ์—…์œผ๋กœ์˜ ์ „ํ™˜์„ ์œ„ํ•œ ์„ค๊ณ„
โ€œVault CRM์„ ์„ ์ œ์ ์œผ๋กœ ๋„์ž…ํ•œ ๊ฒƒ์€ AI๋ฅผ ํ™œ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๊ธฐ๋ฐ˜์„ ํ™•๋ณดํ•˜๊ธฐ ์œ„ํ•œ ์ „๋žต์  ์„ ํƒ์ด์—ˆ์Šต๋‹ˆ๋‹ค. ๊ธฐ์ˆ ์€ ์ด๋ฏธ ์ค€๋น„๋˜์–ด ์žˆ์ง€๋งŒ, ์ง„์ •ํ•œ ๋ณ€ํ™”๋ฅผ ์ด๋ฃจ๊ธฐ ์œ„ํ•ด์„œ๋Š” ๋ชจ๋“  ์—”๋“œํˆฌ์—”๋“œ(end-to-end) ํ”„๋กœ์„ธ์Šค์— ๋ฐ์ดํ„ฐ ์ค‘์‹ฌ์˜ ์‚ฌ๊ณ ๋ฐฉ์‹์„ ๋‚ด์žฌํ™”ํ•˜๋ ค๋Š” ์ฒ ์ €ํ•œ ๋…ธ๋ ฅ์ด ํ•„์š”ํ•˜๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.โ€
Kieron Scrutton
SVP, Enterprise Systems, and Digital & Tech Risk Management, GSK
Vault CRM ๋ฐ๋ชจ

AI์™€ ํ•จ๊ป˜ ๋” ์Šค๋งˆํŠธํ•˜๊ณ  ๋” ๋น ๋ฅด๊ฒŒ

๋ฆฌ์†Œ์Šค

๊ณ ๊ฐ์˜ ์„ฑ๊ณต์„ ์œ„ํ•œ ์ œํ’ˆ ์šฐ์ˆ˜์„ฑ

Veeva Vault CRM ๊ธฐ๋Šฅ ์†Œ๊ฐœ์„œ
Merck KGaA, ์ „ ์„ธ๊ณ„์˜ ์‚ฌ์—…์žฅ์— Veeva Vault CRM ๋„์ž… ๊ฒฐ์ •
Merck KGaA and Veeva logo on a blue background
Teva Pharmaceuticals, Vault CRM ๋„์ž… ๊ฒฐ์ •
Free Text, ๋ฐ”์ด์˜ค ์ œ์•ฝ ๊ธฐ์—…์ด ๋†“์น˜๊ณ  ์žˆ๋Š” HCP ์ธ๊ฒŒ์ด์ง€๋จผํŠธ ์ธ์‚ฌ์ดํŠธ๋ฅผ ์ฐพ์•„๋‚ด๋‹ค
์—์ด์ „ํ‹ฑ ์ „ํ™˜(Agentic Transformation): Bayer AG ๋ฐ Otsuka Europe์˜ ์ฐจ์„ธ๋Œ€ Vault CRM ๋„์ž… ์‚ฌ๋ก€
Vault CRM์„ ์œ„ํ•œ Veeva AI
Shionogi, Vault CRM ๋งˆ์ด๊ทธ๋ ˆ์ด์…˜์„ ์œ„ํ•œ ํ•ต์‹ฌ ์กฐ์–ธ
Veeva, ์—…๋ฌด ์ƒ์‚ฐ์„ฑ ๋ฐ ๊ณ ๊ฐ ์ค‘์‹ฌ์„ฑ ๊ทน๋Œ€ํ™” ์œ„ํ•œ AI Agents ๊ณต์‹ ์ถœ์‹œ
Bayer์˜ AI ํŒจ์ŠคํŠธํŠธ๋ž™: Vault CRM์„ ํ†ตํ•œ ์ปค๋จธ์…œ ํ˜์‹  ๊ฐ€์†ํ™”

Vault CRM์ด ์„ ์‚ฌํ•˜๋Š” ๊ฐ€๋Šฅ์„ฑ์„ ๋งŒ๋‚˜๋ณด์‹ญ์‹œ์˜ค

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