A Data-Driven, Modular Approach
As the current biopharma environment places more demands on medical affairs, measuring medical impact is no longer a choice, but a necessity. Medical affairs needs a plan of action to become a more data-driven organization, better communicate its value, and demonstrate its contributions to successful patient outcomes.
Veeva has partnered with global industry leaders to create a practical, modular approach to measuring medical impact presented across a series of papers.
The first introduces the medical impact model. The second focuses on its foundation, operational effectiveness. Subsequent works continue to share how medical teams have successfully planned and/or implemented impact metrics and the data and analyses needed to make this happen.
The Medical Impact Model
With a holistic and practical approach to measurement, the impact model provides medical affairs a clear framework for becoming more outcome-driven. The different modules each represent a desired outcome and how it can be measured. This modular approach provides flexibility and allows organizations to start where it makes the most sense and then continue to move to more advanced modules.
Measuring Medical Impact: Building the Operational Foundation
Additional Resources
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