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A Customer-Centricity Check: 5 Vital Areas of Connected Engagement
Assess your ongoing ability to meet HCPs’ needs for rapid, relevant scientific information and education. Our checklist covers five essential areas for achieving a connected engagement model.
The rules of biopharma customer engagement are changing with the rise of innovative medicines and new treatment options. Supporting healthcare professionals (HCPs) with rapid, relevant information in their preferred channels will require a connected engagement strategy.
The following questionnaire is a starting point for assessing the alignment of commercial and medical teams regarding data, systems, incentives, and a unified understanding of the customer.
A wait-and-see approach to building or reinforcing the capabilities necessary for connected engagement equates to lost ground. Help commercial and medical teams with focused and sustained investment in a customer-centric approach.
Read about connected engagement in practice.