The Life Sciences CRM Decision:
Key Advantages of Vault CRM

The CRM you select impacts your organization's ability to deliver transformative therapies to patients in need — and patients can’t wait. When every moment counts, it’s critical to get technology decisions right the first time. That’s why more than 100 biopharmas have implemented Veeva Vault CRM, a deep application built for life sciences.

These organizations all chose industry-advancing AI, a unified platform, and a proven life sciences partner. As a result, they’ll keep focus on what matters most: accelerating innovation, connecting complex teams and data, and achieving customer centricity — ultimately improving patient care. To achieve similar outcomes and position your organization for long-term success, consider the following differentiators of Vault CRM.

Proven partner, unmatched industry focus

In life sciences, your CRM is a deep application with many business rules around commercial models, compliance, and regulations. When implemented well, it enables commercial agility, innovation, and differentiation. It’s a common misconception that any CRM can deliver these outcomes. The reality is that success depends as much on the right long-term partner as on the technology itself.

Veeva is a proven partner to life sciences — committed to your success and the success of the industry. By delivering innovation with The Next Generation CRM Suite, Veeva helps move the industry forward with greater efficiency. Purpose-built applications reflect an unmatched focus on life sciences and address the unique challenges and opportunities facing the industry.

Deep application built for life sciences

Purpose-built solution vs. the hidden cost of custom projects

Adopting a next-generation CRM solution built for life sciences avoids unnecessary risk, complex customizations, and costly technology rebuilds when business priorities shift. In contrast, adapting a horizontal CRM to the needs of life sciences is largely a custom project. This approach pulls investment away from critical areas such as orchestration, digital engagement, and new field operating models. Your organization risks spending limited resources recreating essential life sciences capabilities that already exist in a purpose-built platform. An expensive, time-consuming, difficult-to-enable project is almost certain and leaves little room for innovation.

At its core, a horizontal CRM adapted for life sciences relies on legacy architecture and layers of complex integrations. It requires continually rebuilding the system’s core and keeping up with disruptive product changes.

Deep CRM for life sciences

Built-in compliance over outsourced integrations

Complex industry regulations continually evolve across markets, requiring your organization to be responsive and agile to avoid risk. When evaluating a CRM, opt for a solution that simplifies your compliance journey. The platform you choose should meet today’s regulatory requirements and prepare your organization for the future.

Navigating compliance requirements can be resource-intensive. Without the right partner or tools in place, your organization spends more time managing compliance than driving strategic initiatives. A horizontal CRM adapted for life sciences lacks built-in support for industry-specific compliance. You’re forced to bolt on additional integrations and manage another project — introducing further complexity, cost, and risk.

Five compliance must-haves in a life sciences CRM

1. Provides built-in compliance features that evolve and adapt with the regulatory landscape
2. Fosters collaboration between IT, operations, and compliance teams
3. Flexes to support your organization’s unique compliance needs
4. Supports region-specific business requirements and regulatory needs
5. Enables field teams to sample and communicate with HCPs compliantly

Customer centricity realized

Connected commercial teams improve outcomes

Delivering coordinated scientific information and connected experiences deepens stakeholder relationships, mitigates access challenges, and improves treatment adoption. But many biopharmas aren’t consistently delivering a connected experience. Some 44% of key opinion leaders who engage with clinical, medical, and sales teams see a lack of coordination and alignment.

A single source of truth — all customer data, content, and interactions residing in one place — supports connected engagement by eliminating data silos and providing a 360 view of customer relationships. Unify your commercial teams with Vault CRM — one platform, one database, and one view of the customer to drive collaboration, customer centricity, and a more effective field.

Unified ecosystem enabled by modern CRM architecture

Connected teams powered by unified data and technology help customers progress through their journeys faster and more efficiently. A truly unified ecosystem allows seamless data flow and collaboration across sales, marketing, medical, and clinical teams, while laying the foundation for future innovation.

This unified approach challenges the constraints of old engagement models and legacy CRM architecture. For years, ‘best-of-breed’ technology stacks promised flexibility by combining different vendors and platforms. In reality, this approach often creates complex integrations and limited agility.

Industry-advancing AI at the core

Next-generation engagement and decision-making enhanced by AI

Commercial models in life sciences are changing and this will continue to accelerate over the next 10 years. Companies that embrace AI-driven engagement and decision-making will gain a clear competitive advantage. To stay ahead, your AI capabilities must evolve in step with the industry. Through industry-specific enhancements, such as specialized features for biopharma workflows or advanced analytics for medical affairs, AI built for life sciences can support your progress.

With Veeva AI, agents are built into the core of the Vault platform, on the same level as the foundational components of data and content. Because of this unique architecture, these agents have direct, secure access to data and content. With innovation focused on life sciences, Veeva can accelerate the development of industry-specific AI features to stay ahead of the industry's changing needs.

Minimal risk and zero disruption

Adopt and innovate without disruption

Rather than constantly attending to your CRM, your organization’s energy is better spent innovating to drive outstanding customer experiences. With Vault CRM, you don’t need a large, disruptive custom solution to prepare you for the future. It is the only solution that enables the following:

• No disruption for end users: If you’re looking for zero disruption to the field and no downtime, Vault CRM is the only option.
• Innovation built in: If the goal is to advance your organization and the industry, Veeva delivers the deepest application, the fastest path to AI, and a true customer-centric view.
• Targeted adoption: You can scale step by step, incrementally integrating new innovation and additional products as needed.
• Life sciences leadership: Veeva’s innovation pipeline is built for life sciences with unmatched depth and focus.

Learn why biopharmas are migrating to Vault CRM and gaining an edge with embedded, industry-specific Veeva AI agents.