G1 Therapeutics: The Importance of
a Data-driven Launch
“To prepare for launch we needed a deep understanding of our target market. With Veeva Nitro as our data and analytics platform, we analyze detailed data sets to answer key business questions.”
Facing their first launch during the pandemic, G1 Therapeutics took a data-driven approach to target HCPs and optimize their digital channels. Hear how they use Veeva Nitro to unify diverse data sources and turn data into insights for the field.
