Bristol Myers Squibb: A Unified Approach
to Marketing Measurement
"Being able to see all of the omnichannel touchpoints with Crossix is extremely valuable."
The industry is rapidly evolving to support data-driven omnichannel engagement. Find out how Bristol Myers Squibb is leveraging data to connect marketing touchpoints. Learn more about the impact of connecting sales and marketing touchpoints in the 2023 Trends in HCP Omnichannel Engagement Report.
More Customer Stories
Explore and learn more
Read About HCP Trigger Data
Bayer Leverages Patient Marketing Data to Drive HCP Engagement
Leverage Audience Segments
Addressable TV Campaign Increases New Patient Starts and Improves Adherence
Hear About Campaign Performance Insights
Strategies for Using Health Audience Segments to Support Omnichannel Marketing
