Merck KGaA, Darmstadt, Germany:
Building the Foundation for
Omnichannel Content Excellence

"With modular content, you can guarantee the same consistency
across your different channels and deliver content in a valuable
way for the customers at the right time."

- Fabienne Vanderpoel, Senior Director, Global Head Content Management Excellence, Merck KGaA, Darmstadt, Germany

Fabienne Vanderpoel from Merck KGaA, Darmstadt, Germany discusses the importance of leveraging modular content to accelerate engagement and the key building blocks for success. Read the Merck KGaA, Darmstadt, Germany and Veeva Q&A: Envisioning the Digital Brand Manager of the Future.