Genentech: Reinventing Marketing's Role to Achieve Content Excellence
“By compliantly uniting commercial and medical data and marketing functions, we’re able to meet our customers’ needs no matter where they are in the customer journey.”
Hear how Erica Taylor, vice president, chief marketing officer at Genentech is bridging marketing ops, IT, and MLR to create meaningful content experiences for customers.
Learn more on how to support the customer journey with content excellence.
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