Shionogi: Demystifying an Omnichannel
Model for High-Impact Field Execution
Eighteen months ago, 60% of HCPs were accessible to biopharma — today, it sits at 45%. Biopharma needs a customer-centric, data-driven approach to maximize every interaction. Transforming the HCP engagement model is inevitable to achieve this, yet many are uncertain where to start. Watch this on-demand webinar to learn how Shionogi elevated its HCP engagement with an omnichannel commercial model to achieve:
- Commercial effectiveness with data-driven segmentation and targeting
- Global Governance with local flexibility
- An increase in rep productivity with smarter targeting
